Envelope Printing: Impressing new clients

Envelope printing can play a significant role in the promotional campaign of a company. Many companies try to reach prospective consumers or clients through inexpensive postal mail. However, in this kind of advertising, the envelopes that carry the promotional leaflets and letters play a significant role in attracting the client’s attention. Thus the envelopes need to look attractive. Envelope printing comes in handy here. By having envelopes custom printed by printing service providers, companies can have those customized as per requirement, with motifs, names printed in designer fonts, and a whole lot more. The list of customizations is seemingly endless.

envelope printing

If you use envelope printing as a promotional tool for your business, there are some things that you should always keep in mind. These include:

  1. Envelopes need not always be printed in a plethora of colors. Most people don’t realize that drenching envelopes in color does not always guarantee the customer’s undivided attention towards those. Stylish fonts and interesting motifs can make even envelopes printed in black and white stand out in a crowd of envelopes. Mail based marketing benefits most from envelopes printed in designer fonts with elegant motifs and pictures on top. Make sure that the name of your organization is clearly readable.
  2. Choose envelopes made of strong paper. Envelopes that get tattered or torn easily are not a good idea. After all, the envelopes are the client’s window into your company. Making the client form a good impression about the company is the reason those envelopes were sent in the first place.
  3. Envelopes are of various types and it is important to choose the right kind of envelope for the right task. Business envelopes are good for promoting new business ventures or special offers that a company might be running during the time. Window envelopes are good for social announcements, or for promoting not-for-profit projects. Specialty envelopes are good for sending product samples, and promoting individual products in a focused manner. Specialty envelopes can also be used to request a customer’s feedback on a certain product or service. These can also be used to send short surveys to learn the customer’s feedback on a certain product or service. Use the correct type of envelopes for your mail based campaign. It will be more effective.

These points should help you choose the right kind of envelopes for a successful mail based marketing campaign. Choose the right type of envelope, have it printed well, and continue towards gaining a larger client base than ever before.

If you are looking for envelope printing in 1, 2 or full color, then Printpapa.com is the best online source for you. Contact us at +1 408 567 9553.

Date: 4th June, 2009 | Under: Marketing 1 Comment

One Response to “Envelope Printing: Impressing new clients”

  1. I am really impressed with the three points. I nicely printed envelope sometimes can play a big role in your business.

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