Flyer printing: For cost-effective offline advertising

Flyer/Datasheets printing is one of the best cost-effective methods of offline advertising in the world. Even in an age ruled by dotcoms, flyers have not lost the versatility and usefulness. Many companies still depend on flyers/datasheets to reach out to clients and consumers who may not be net-savvy. 

 

Flyers/Datasheet can be printed in various dimensions and styles. From 4.25″ x 5.5″ mini-flyers to giant poster-sized 11″x17″ types, flyers can come in almost any size. The quality of paper and the other materials can be customized according to the requirements of the company. Besides being customizable to the last detail, flyers have several other advantages too, which include:

1. Discreet advertising: An advertiser can leave stacks of flyers at cybercafés, restaurants, or even hospitals. People who see the colorful flyers are bound to pick up at least a few. This allows advertisers to reach potentially hundreds of possible customers or clients within a short period of time without having to interact manually with each and every one of them.

2. Economical advertising: This is one of the major benefits of advertising through flyers. A company can have a thousand flyers printed at a fraction of the cost that would be required to rent a billboard at a prominent location. Not just that, flyers can be stored for extended periods of time and used as and when required to ensure targeted advertising. This is something that can never be done with billboards without paying quite a good amount in fees. When ordered in bulk, flyers are one of the most economically viable options. The process of distributing these is also quite cost-effective. Even a few
students can be hired at a cheap rate for distributing the flyers.

3. On-demand advertising: Flyers can be stored indefinitely, as opposed to billboards or other physical mediums of advertising, most of which have a fixed date of expiration. Flyers that are left unused after a promotional campaign can be reused at a later date, unless those are focused on a particular event. In fact, having a stack of flyers on stock is like having an investment that keeps on giving, as and when required.

4. Different Sizes Below:
         

Flyer printing is a cost-effective and popular advertising technique. It has survived the test of time even in this dotcom era and in the coming years its popularity is expected to rise even further.

Date: 11th July, 2009 | Under: Marketing No Comments

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