How to Increase the Effectiveness of Customized Posters?

Posters are the best tools when it comes to promotion at a mass level. Along with banners and flyers they are often used to promote events in public places which sees large footfalls. It is however important to enhance the effectiveness and functionality of your customized posters for it to achieve better results. Here are a few tips that you should keep in mind to increase the effectiveness of customized posters:

  • Arouse Emotions: The most important function of a banner would be to arouse emotions. Images are the best way to do so as they target the emotions of the onlookers or readers. However keep in mind that the images however need to relate to the theme of your promotion. You need to also complement the images with a set of catchy slogans which immediately grabs the eyes of the readers. This is the most tried and the tested formula and  holds good to the modern day.
  • Puzzle The  Audience: Uncertainty is a great marketing tool and marketers over the years have used this form of promotional purpose. A well designed poster should not be over revealing about the event or product it promotes. This element of uncertainty will create interest in the minds of the audience for the product or the event that you promote.
  • Place It Well: The effectiveness of a poster is often determined by it’s placement. While placing a poster in a public area position it in such a way that it attracts maximum eyeballs. Avoid placing the poster in corners and too high on the walls as they will not be visible to the maximum number of people. Keep eye line in mind while putting a poster in a public place.
  • Use Colors: There is nothing more attractive to the human eye than colors and thus it is important for you to print the posters in full color. Use bright colors as they tend to attract the eyes more than the darker ones. Also when put up in a dark or shady area bright posters tend to be more visible than the darker ones. Use contrasting colors to grab maximum attention.

It is important to print the poster in a high quality printing press and a printer like PrintPapa should serve ideal for  you. They have the latest printing technology in terms of printers and other equipments and have a highly trained staff. Over the years they have built expertise in printing books, calenders, banners, catalogs and rack cards. The biggest testimonial to PrintPapa’s business is the number of permanent clients that it has built over the years.

Date: 18th June, 2010 | Under: Marketing No Comments

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