Archive for June, 2011

Tips To Scan Images For Your Self Published Book

When you are looking to publish a book there is need to provide relevant and high resolution images either for beautifying the self published book or for elucidating the writing. All parts of the book have to be effectively created to market the book effectively. This is the reason self publishing authors have to scan images and insert them in the desired pages of the book. With the use of the screen algorithms half tone images are produced for use in the printed materials. The images might be in black and white or color depending on the output quality of the printer. A binary process is followed in a printing agency and they use the ink toner. None of the renowned printing service providers use the “fire engine” red toner or ink. These printers use the proper density of magenta, yellow, cyan or black to produce “fire engine red”. When you scan an image from any of the sources (magazine, book or even newspaper) it will be scanned in dots producing moire patterns. With the use of the below given tips you will be able to scan the images properly and achieve the best results:

  • Best results can be attained if you are able to correct the moire during scanning of the image. Scanner can be considered to be a type of high resolution camera which will capture the dots as is present in the picture, if it isn’t programed otherwise. The modern scanners are also equipped with built in software that has the capability to reduce or eliminate the moire. If the moire is interfering with the subject of an image, you should eliminate the moire.
  • Many people think that scanned images can be modified effectively using the image editing software. Yes they can be modified but it will not yield good results and the colors might get mottled and sharpness of the image may be reduced. Such problems can be avoided by modifying the images when they are scanned.
  • After you have scanned the image open the file in a image editing program. Use the adjustment options available in the program and adjust the image until you attain the best results in the preview window. With the help of this option you can adjust the “speck” as well as even out the light and dark areas in the image.
  • You can get rid of the moire effect in the images by sacrificing just a fraction of sharpness. You can make the adjustment by increasing the mottle of colors slightly.
  • Now the scanned image is ready to be given some final touches before sending them to the printer.


High quality scanned images can enhance the beauty as well as relevancy of any book. Make sure you send all the images in the standard format followed by the printers. To get the best output with your images you will have to select the services of a renowned local printer such as PrintPapa. They not only specialize in the publication of Short Run books, but also deal with other promotional materials such as Calendars, Letterheads, Flyers, Brochures, Notepads, etc.

Date: 30th June, 2011 | Under: Tips & Tricks | No Comments

What are the Brochure Design Elements?

Originally brochure was a marketing material solely associated with the educational institutes, but nowadays it is used by all sizes of business – whether small, medium or big. Brochure is often the first impression that a potential customer makes about a company. If they are well crafted and designed then they will create a positive impression in the minds of the potential customers. With the proper utilization of a brochure you can convert many potential customers into your customers. But in order to get success with the promotional brochure the designing is very important. Whether you want to perform the designing tasks yourself or hire a graphic designer with a lot of expertize, you should know the basic brochure design elements. By having such a knowledge you will ensure that your brochure designing budget does not go a waste. You can also hire the services of the best designer if you are able to ask him/her pertinent questions learned about the brochure design elements. If the designer is not able to answer some of the pertinent questions then it is time to move on. Below are some of the important elements of brochure design.

  • Uniqueness: Any brochure should tell the readers something unique which differentiates your company from the rest of the crowd. Uniqueness starts right from the way your brochure is designed. Ask the designer from where he/she gets the design inspiration. If the designer says from businesses in the same sector as yours then it could be a red flag. You will not like to get a copy of your competitors brochure design.
  • Simplicity: Cluttering the brochure with heaps of graphics and texts because you have space does not make sense. A brochure should contain only the most relevant information such as the testimonials and benefits. The information, however, will vary according to the function and the audience of the brochure. Ask the designer which design elements can lead to a good brochure design. Remember, lots of images and big texts in various colors can make the brochure hard to read. So if the designer recommends these usages then it is better to move.
  • Resolution of Images: Question the designer on what types of images he/she is planning to use. If the designer is planning to use stock photos make sure that these have high resolution. If low resolution images are used in the brochures they will look blurred and unprofessional. Even if the rest of the brochure looks great, the blurred images will diminish its appeal significantly.
  • Choice of Colors: Use of colors can evoke the right mood that you want the customers to have when they see the brochure. The brochure color should compliment the logo and the colors used in the company name. Ask the designer on the color he/she intends to use. If the designer intends to use the color that corresponds with the logo or the photos used then you are hiring the right professional for the job.


You should also make a careful choice of printing service provider. Only the most experienced printing agencies such as PrintPapa will be able to provide the highest quality of brochure printing. PrintPapa has wide experience in printing different types of promotional materials such as booklets, posters, banners, postcards, letterhead, flyers, NCR Forms, etc.

Date: 29th June, 2011 | Under: Design Tips | No Comments

Tips For Typesetting Self Published Book

First time self publishers consider the design elements with care for their front cover only. They fail to realize the inner pages should be formated with as much precision to provide a joyful reading experience. Though the cover of the book may attract one and all, but readers will spend most time reading through the pages, so the formatting and typesetting of the pages is very important for any self publishing author. There are many reputed printers in the market who will do the formatting and typesetting for the pages if they are paid something extra. This is an easy way out for the self publishers, but if your printing service provider is not experienced enough in printing various types of promotional products as well as self published books, then you might have to spend sleepless nights wondering how your book will turn out to be! This is the reason many self publishers are looking to learn the skills of typesetting and formatting and design the books themselves. This not only saves some hard earned money but also allows the author to decide the exact output for the book. Thus below given are some of the tips that will help you as a self publisher to typeset and format your books:

 

  • Consistency: It is important to maintain a consistency in your book’s layout, this is the way the final print of the book will appear. To make the book look professional you should maintain consistency right from the front cover to the designing and layout of the pages. Always double check whether the headings and text of all the pages is same. Good designing and consistency will make the book easy for the eyes of the readers.
  • Layout: Some consideration should go into the insertion of margins and the page size in your book. These attributes have to be changed depending the layout you want for your book. When you are sending these files to the printing agency make sure they conform to the specifications of the printers, this is especially important if your book contains a lot of images. All the files have to be converted to PDF format before sending to the printer. Word documents and similar types of files can be converted to PDF using Acrobat.com, Open Office or various other paid or free PDF creating software.
  • Text: Most important attribute of the text and font size is clarity and comfort to the eyes. There are various decorative fonts that look attractive but they may pose problems when read for long hours. This is the reason traditional sans-serif fonts are popular among the publishers as they are easy to read in print or on screen for many hours. In this respect the choice of fonts for the book should be made to conform with the rest of the design elements in the book.

Make sure you have checked for these essential features before visiting the doors of the printing service provider. Taking up the services of renowned printing agency such as PrintPapa will help you immensely in getting the best output for the self published book. They not only specialize in book printing but also offer various other printing services such as printing of brochures, posters, banners, calendars, business cards, etc.

Date: 28th June, 2011 | Under: Tips & Tricks | No Comments

How to Create Professional Booklets at Cheap Prices?

Booklet printing has become an integral part of the promotional campaigns of many companies – both small and big. They can offer a lot of benefits to the marketers and thus they are using these promotional materials extensively. But booklet printing can turn out to be a costly affair if the marketers are unaware of a few money and time saving techniques. Though you should never sacrifice professionalism of the booklet for the sake of low prices. Experienced marketers know many secret tips that assures that the booklet printing does not take up the entire marketing budget of a company. In order to make your booklet affective and attractive some tried and trusted methods should be adhered to. Below are some of the ways to achieve this purpose and save some money all at the same time.

 

  • Research from your printer: Hold prior discussions with the printing service provider and know about the standard sizes and weights of paper which are extensively used by them. Standard size and weight usually costs less. If you have taken up the services of an online printing agency then you can save money by printing only 32 pages for the standard booklet format (8-3/8”X10-7/8”) or 64 pages if you want the Digest format (5-3/8”X8-3/8”). If you require even lesser number of pages then print them in increments of 16. This will be the second most cost efficient tip.
  • Design the Booklet for the number of pages chosen: The layout with graphics and text should fit your budget and the marketing needs. Whether you need a 16 page booklet in standard or Digest format your design should be able to work within these number of pages.
  • Create an Attractive Cover: The cover for the booklet should be full color with glossy finish. Using the black and white or two color booklets makes it look cheap so opt for the colored variety. You may also use a high resolution photograph that will not cost more than some of the other full color graphics.
  • Create a thoughtful layout: You can achieve professional look with your booklet without hiring the services of a professional designer by following some simple steps. While designing the booklet do not use more than three or less font styles. Too many types of fonts look sloppy and distract the readers from the message. The design elements used in the booklet should be kept consistent while the layout may be tweaked slightly to avoid monotony. Most eye catching elements used in a booklet should be placed in the right hand corner as this is the location where the eye rests. High quality images and a standard glossy finish should be used in the booklet printing.

With the use of these design techniques you can attain a professional booklet design without costing anything extra. If you still feel you need to hire the services of designer, hire students who have proficiency in designing booklets. They will not only mete out professional designs but cost much less then the professional designers.

Another way to reduce the printing costs is to opt for a professional printing service provider having wide experience in dealing with various types of promotional materials. They will be able to provide cost effective alternatives for the booklet printing project. PrintPapa is one such professional printing agency having wide experience in printing various types of promotional materials such as rack cards, notepads, NCR Forms, brochures, calendars, etc.

Date: 27th June, 2011 | Under: Design Tips | No Comments

Deciding the Price to Make It Sell

Whether you are publishing a book or launching a consumer item, you have to compete for the consumers budget. This is the reason why extra stress should be laid on not only the quality, but also on the price of short run books. And to tell you frankly there is a lot of competition in the market. Solely in North America there are more than 150,000 titles published every year. If you want to make your book among the top sellers then the short run book might neither be too high priced nor too low for the specific market. If you price the book high it will not sell, as people will look for alternatives written on the same or similar subject matter which are cost effective buys for them. If the price is set too low, it gives the buyers a conception that the book is of inferior quality and lacks in relevant content.

So how to make a final decision regarding the pricing of book? To begin with you may visit a local bookstore and visit the area specified for your genre of book. Analyze the various aspects of the books and give extra stress on the pricing. Pick the most expensive books and least expensive books and some which are priced modestly. Find out what they have in common? There are other questions that need answers such as:

  • Do the books have hard or soft cover?
  • Do they have most photos and illustrations, most number of pages, best quality paper, attractive graphic designs, most professional editing?
  • Are these books written by expert or famous authors?
  • Do the least expensive books have opposite features to the most expensive ones?
  • What are the differences between the most priced books and modestly priced ones?


Choose some books that create maximum appeal to you. Go on and make a list of features that you want include in your book. If you know the specifications required in your book, then it will be easy to get printing quotes from the printing service providers. Printing is the biggest publishing expense when you look to have sizable number of copies.

Your pricing should depend on the particular market you intend to cater to. There is a upper limit of price that the people will pay for each genre of book, while there is also a lower price limit after which the people feel the book has no value. It is the customers that decide whether your book is priced right or wrong. So think hard before coming to a final decision regarding the pricing of a book.

Still having doubts about the correct price? You can consult with a reputed printing agency such as PrintPapa. PrintPapa have been printing high quality short run books for many years now and know publishing business inside out. They also specialize in printing various types of promotional materials such as brochures, business cards, booklets, notepads, presentation folders, etc.

Date: 24th June, 2011 | Under: Marketing | No Comments

How to Create Professional Brochure Designs?

Success of your marketing campaigns is often determined by the quality of promotional materials. Promotional materials possess huge potential. Some marketers would say using the promotional materials in a wrong way is worse then not using them at all! The planning, designing and output of promotional materials often decides how your business will grow. This is the reason companies whether small or big give a lot of stress on these promotional materials. One of the favorite types of promotional materials which the companies are using vastly is brochures. With the help of a well designed brochure you can tell many things about your business and products. The brochures provide enough space to the marketers to clear the doubts regarding the company and its products or services. When done properly brochures can prove to be the best promotional materials. While the experienced marketers find marketing using brochures very easy, but it can cause some serious headache for the newbies. There are many fatal errors that the novice business owners commit which affects the success of their promotional campaign adversely. So below are some tips that will help you to create a professional brochure design:

  • Research: Create a collection of brochures that are published in your locality and try to study each one of them. Categorize the ones that are most attractive and use the positive points in these brochures when designing your own brochure.
  • Audience: Decide on your target audience. Which class or age group of people you are looking to reach out to. Select a professional font which will appear good and can be read with ease. Do not use more than two font styles – one for the body, another for the headings will work fine. You can increase the font size according to the degree of importance. Also bar yourself from the use of underlines and strikethroughs as they make it hard to read through the lines.
  • Purpose Oriented: Decide on the main purpose of the promotional brochure. This will help you select the specific information and arranging it neatly. Arrange the information according to the degree of importance. Make a rough draft of all the elements and then move them according to the needs.
  • Empty Spaces: Use the empty spaces to create a relationship between the contents and the page. Some specific information may be brought into focus by adjusting the space around the text. If there is over use of empty spaces it will affect the over all tone of the page. A word may seem cluttered when there is extra space left without purpose.
  • Other Elements: Borders, bars and boxes are effective in diverting attention to the busy areas and when overdone it can make the brochure look cluttered and even confusing. Use of other alternatives for grouping and separating information is recommended.
  • Simplicity: Always strive to keep the brochure design simple. Use only a handful of features to get the message through. If you want to include graphic elements in your brochure make sure they help to direct the readers attention.


Another important consideration for the final outcome of the brochure printing project is the choice of the printing service provider. You should always opt for a printing agency having years of experience in printing various types of promotional materials such as PrintPapa. The company specializes in printing various types of printed materials such as business cards, booklets, calendars, rack cards, NCR Forms, etc.

Date: 22nd June, 2011 | Under: Marketing | No Comments

Tips to Avoid Self Publishing Traps

In the yesteryear self publishing was a critical task, but got no respect. Today the scenario has changed significantly with many self published books becoming famous as bestsellers. Authors are also realizing the  benefits of self publishing their books. By self publishing their books the authors become masters of all they survey, they have authority in all the aspects of their books. While the experienced self publishers find the task very simple, for the novices it is quite a challenge. They are unaware of the dos and don’t s of the industry and stand a chance of losing money. In this respect there are certain guidelines that the novice self publishers have to adhere by. Lets have a look at some of them:

  • Education: Self publishing is a type of business, so approach self publishing in the similar vein. There are informative books and e-books on self publishing. There are also seminars organized where you can learn the tricks of the trade alongside many other professionals. Such knowledge can prove beneficial in the long run while ignorance can lead to loss of thousands of dollars.
  • Competition: It is very important to study the competition. Do not write on something that has already been written about exhaustively. Be sure that the topic you are dealing with has not been written by any other in the present times. To get an idea about this visit to the local library or bookstore is not enough. You should search online and find out the latest releases and the forthcoming ones. Try to make the book funnier, richer in content, shorter and easier to use then your competitors.
  • Read Minds: You have to anticipate what others want to read. If you want to write upon personal likes and dislikes, then there are high chances that your books will not sell. One of the cruel facts is that nobody in the present times cares about your life history or what you feel about a certain subject. Personal journals should be saved for friends and family and not catered to the general public.
  • Marketing: Even before you visit a printing service provider you should have a marketing plan ready. Identify the target audience and know how you can reach out to them. Get ideas such as how to create a catalog to reach out to the people? Which associations will be the best places to preach about your book? Which magazines or newsletters can you advertise in? Should you sell the book to the companies or should you gift it to entice more readers? Think of the best ways to reach out to the target readers.
  • Editing: The proofreading and editing should be done by a professional. It is great to have a third party opinion about how your book fares. Professional editing makes sure that there isn’t a single blotch in the book.
  • Title: Think of an attractive title for the book. Remember a good title can lead to the success of a book while an uninspiring title can lead to the death of a book. Short titles are the best choices, but do not sacrifice clarity. If you are looking to self publish a non-fiction book be sure to include a sub-title just to make the subject of the book evident.


These are some of the top tips that will help you immensely while self publishing a book. You can also consult with a leading printing agency such as PrintPapa who have years of experience in publishing different types of short run books. They also specialize in the printing of various promotional materials such as booklets, brochures, presentation folders, rack cards, business cards, etc.

Date: 17th June, 2011 | Under: Tips & Tricks | No Comments

What Mistakes to Avoid while Printing Booklets?

Booklets which were considered as a promotional material fit for the educational institutions are finding their worth in the marketing campaigns of many companies, whatever be their size. If you have not designed a booklet before then you will feel that booklet printing is quite a straightforward task. When you get into the act of arranging materials and designing the booklet, new challenges will confront everyday. It is true that booklet printing is quite easy for the experienced booklet printing service providers but for novices there are many mistakes they might commit. These mistakes might prove costly in the long run and may even minimize the impact of your booklet printing campaign. The basic purpose of printing booklets is to inform the readers about the company and its products or services. This is the reason, a designer must provide the right information in the correct order to make a booklet successful. As the booklets generally span between 4 pages and 8 pages it is a challenge to set the layout for booklet. Even a minute mistake may cause huge losses for the company, thus below are some of the biggest mistakes you should look to avoid in your booklet printing campaign.

  • Blank Areas: Many of the designers forget that a booklet will span across 4-8 pages. If the designers are not careful the final output could have blank pages somewhere inside your booklet. Such a scenario is more applicable if you look to make any last minute changes. So before sending the documents to the printing agency double or triple check the layout to make sure that the booklet will appear just as you had envisioned it.
  • Too Much Information: Many of the company owners make the mistake of turning a booklet into a full book. It should be kept in mind that booklet is intended to provide only some specific information and not information of all sorts. The content in the booklet should influence the reader to come back to the company and learn more about your business. If there are odd number of pages in your booklet, make sure you trim the content on the booklet. It is better to trim the content rather than filling the booklet with excessive information that will not interest the readers.
  • Full Color or Black and White?: If you want to draw the attention of the readers, then you should order for the four color booklet printing. Black and white booklets do not have the eye catching potential to make the readers read through. If the four color booklet printing can not be accommodated within your budget, then consider some other types of promotional materials. A neat looking brochure has better marketing potential then a black and white booklet.
  • Number of Copies: If you are looking to promote your products through booklets, then you should order for a large number of booklets that will meet your marketing campaign needs. Printing agencies might charge higher rates on re-order, thus it is wise to order for large number of copies upfront. Many printing service providers also offer good discounts on bulk orders, so you will also be able to make use of this lucrative option.
  • Proofreading: Having your booklet proofread thoroughly can mean that it will take some extra days before sending the final work to the printing agency, but it is immensely useful in the long run. It will not only allow you a chance to view what the printed booklet will look like, but it will also provide the company owners and designers a chance to bring last minute changes. Taking some extra time will surely make your booklet marketing campaign a success.


Another important consideration in your booklet printing campaign is the choice of the printer. You should always opt for a professional printing service provider such as PrintPapa who have years of experience in providing high quality booklet printing results to their clients. They also have high expertize in printing short run books, posters, banners, rack cards, calendars, notepads, etc.

Date: 15th June, 2011 | Under: Print News | No Comments

How to Edit and Proof Read the Content for Booklets?

Importance of promotional materials in the success of any business has risen starkly. This is the age of marketing and even if you sell the best products in the market at lowest prices you require the support of promotional materials to reach out to the prospective customers. When you consider the various options for promotional materials, booklets are one of the favorite options. With the help of the booklet printing business owners can provide significant amount of information to their prospective customers. Usually booklets span across 4-8 pages, thus there is no dearth of space in these promotional materials. Booklets are used not only to spread the news amongst the customers but also to create a favorable image about the company. It is quite evident then, that booklets should be professionally printed and a single mistake might affect the reputation of any company. Thus editing and proofreading the content for booklets is very important. As the data, images and information required for a booklet are large thus company owners often feel helpless. Below are some proofreading and editing tips which will be of help to you when looking to print booklets:

  • Proofreading: Before going to a reputed printing service provider, you should get the documents proofread thoroughly. But what exactly is proofreading? It is the task of checking the basic grammar, spell checking and punctuation. In the recent times there are many software available that have in-built proofreading tools. But companies have their own lingo, thus it is important for a human to go through the documents. Another problem with the spell checker is that it can not decipher between the correct usage of there and their.
  • Editing: In this task you have to check the citations, review all the technical information and rewrite the passages to improve its clarity and readability. Editing is crucial for the booklet printing project as it ensures that the technical specs and other product related information are correct and readily understood by the readers. It is more important for industries that follow a separate terminology.
  • Work Division: Divide the work equally between the marketing and advertising (whatever be the number of staff in these departments). You may also relieve people from the monotony of the task by switching roles amongst them. Make sure that someone has overseen all the aspects of the final booklet content. Clearly define a person among your staff who will be responsible for the final output of the booklets’ content.
  • Specialist Help: If you venture into the market there are many companies offering professional editing and proofreading services. The experts in such companies handle many tasks similar to your project. However, such services might not be of much use if your company or industry follows specific jargons. But it is very useful to include a third party, who will be able to provide a neutral assessment of the content.


Editing and proofreading are important as well as tiresome work that has to be done before sending it to a printing agency. After you have sent all the documents there is no turning back. You have to sit back and expect the best results. The best results with your booklet printing can only be obtained if you use the services of a renowned printing service provider such as PrintPapa. They not only print booklets but offer printing services for various other promotional materials such as Business Cards, Bookmarks, Brochures, Doorhangers, Flyers, Greeting Cards, Notepads, Posters, etc.

Date: 13th June, 2011 | Under: Tips & Tricks | No Comments

What are the Booklet Binding Methods?

If you are a business owner you must be using some promotional materials or the other to reach out to the thousands of prospective clients waiting out there. Booklets are one of the promotional materials that can fetch great results for your business expansion plans. These are printed materials having a cover and at least three pages inside. Booklets are usually published by the company owners if they have a lot of information to their prospective clients. In the earlier times such promotional materials were benchmarks of renowned educational institutions, who conveyed their list of courses through these elaborate promotional materials. But nowadays, business owners have found renewed interest in booklet printing. There are various considerations that a business owner has to make before publishing a promotional booklet. One such key consideration is regarding the choice of booklet binding methods. Most of reputed printing service providers will offer various binding methods. But it is crucial to know the advantages of each method before reaching a final decision. So below some of the leading booklet binding methods have been discussed:

  • Ring Binding: It is also known as notebook or spiral binder. It contains three rings binding the pages and a front cover. Advantage of this binding method is that the pages are removable that is important for booklets. Booklets like the manuals have to be updated from time to time and with the help of this binding you can easily remove and insert pages from the booklet. On the adverse, the ring binders are not durable and they do not carry a professional look.
  • Saddle-Stitched Binding: These are the best options for booklet binding as they are durable as well as cost low. In this process the pages are stapled along the crease of folds when the pages are still flat. This creates a strong bind when the pages are folded. Only disadvantage of saddle-stitch binder is that the pages are not completely flat.
  • Coil Binding: When you use coil binding for booklets, it will lay flat when the promotional material is opened. This is the reason this binding method is popular for textbooks. In this process a number of tiny holes are made and a coil wire is wound through the holes. This of course makes the booklet fragile as the pages are prone to be torn by repeatedly brushing against the coil ends. Coils also unwound on top or bottom of the pages.
  • Thermal Binding: It involves attaching the pages to the cover spine with the use of heated glue. Though it is used in some booklets, but such a method is popularly used for magazines, paperback books or phonebooks. Though it is durable but the costs are higher as there are many intricate steps involved in this booklet binding method.


So do not fall in the trap of some printing agencies who offer cheap binding. Reputed printing service providers such as PrintPapa will offer you high quality binding at reasonable costs. Thus they are definite choice if you are looking to print promotional materials. List of their printing services includes banners, calendars, NCR Forms, Bookmarks, Door Hangers, Envelopes, etc.

Date: 10th June, 2011 | Under: Marketing | No Comments


 

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