How to Stand Out in a Crowded Field


If you had to choose one or the other, do you think it would be wiser to work on your company’s weak points or to push its strengths?

On the surface, it seems that shoring up the weaknesses makes more logical sense, but in reality doubling down to push your strengths and create a wider gap to stay ahead of your competitors is the smarter tacticPage Not Found

The page you were looking for could not be found.

Check the URL for errors.



To stand apart from your competitors, your firm needs a point of differentiation in the eyes of your target market. In the mind of your audience — your current customers and prospects == the strengths of your company are what draws them to you.

Working to widen the gap further accomplishes two things: It makes it harder for your competitors to catch up and entrenches your company as the leader in your marketplace.

Of course, this is not to say you should ignore the weaknesses, but they shouldn’t be your primary focus. Instead, you should devote the bulk of your resources to developing your strengths. By working primarily on your weaknesses, you may inadvertently make your company seem more similar to your competition, rather than having it stand apart.

So throw aside common wisdom and defy the herd mentality. Blaze a path by continually working on advancing your strengths in order to be the thought leader in your market.

Date: 30th August, 2011 | Under: Fun Stuff No Comments

Leave a Reply

You must be logged in to post a comment.


McAfee Secure sites help keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams PrintPapa is PayPal Verified AmexDiscoverE check
Master CardVisaPay Pal
Our Reviews at
Click to see Yahoo Reviews (Opens in a new window)
100% Satisfaction Guranteed Adobe