Why Should I Buy My Printing Locally?

As printing services have become essential marketing aids for the businesses, thus they are found in every locality. But there is a general misconception among the business owners that only the big names can yield them good results while the local printing services are made for frauds. This is not the truth. There might be some printing agencies in your locality which might deliver the same results as big named companies. When you measure the pros and cons of getting printing locally, the pros definitely outnumber the cons. There are two choices while making a selection of local printers. You can either opt for the physical printing services or search through the Internet to find best online printing services in your locality. Physical printers may be an attractive proposition for some as you will not have to wait on the printers schedule but it is a bit high costing if the number of documents to be printed is not low. Online printing services on the otherhand can provide full color prints of large volumes at cost effective rates. There are various paper size options available with the online printing service providers. Moreover, the online printers are specialized in printing of various types of promotional materials such as letterheads, brochures, posters, business cards, etc.

One of the basic issues surrounding the choice of local printers is that customers often feel they can get better deals online. Thus they look to reduce the printing costs by visiting a reputed online store offering a fair deal. But the reduced cost for online printers depends on the company you choose. If hard to believe prices are offered by a store, then you may be losing out on quality of the end product. As the local printers are based in your locality they will not provide you inferior quality prints. If you are not satisfied with their services you will not recommend them to anyone else and this might hamper their business growth. So the local printers are more careful about the services they offer to their customers. There are many other advantages of using the services of the local printers such as:

 

  • When the printers are placed in locality, you can visit the print press anytime you want to and check the proof and adjust the colors for your promotional materials. This saves you from the hassles of traveling or having to wait for extended periods to check your proof.
  • You can sit with the professionals employed at the local printers and plan the layout and design face to face.
  • You can check the quality of paper and make sure that it meets your expectations. Paper is an important aspect in getting flawless prints.


Though many online printing service providers will provide you significant discounts, but those will affect the quality of the prints. Though you might have to spend some extra bucks for getting local printing services but that will help your printing promotions significantly, as a print promotion solely depends on the quality of the paper and prints. You will not have to wait for the prints to arrive. When you take up the services of big named printing service provider there are chances that your work will be in the queue and thus will take some time to be delivered. In terms of the local printers you can expect personalized handling of your orders. If you are looking for a local printer in Santa Clara, California then PrintPapa is the best option you can opt for. They have wide experience in printing promotional materials such as envelopes, doorhanger, poster, rackcards, greeting cards, etc.

Date: 31st August, 2011 | Under: Marketing No Comments

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