What are Mailing Services and How Can We Use Them?

Direct mailing services are great solutions for the business owners who are looking to increase the sales and expand loyal customer base for their company. It achieves both the purposes of increasing the sales as well as building physical connection between the customers and the company. It has been seen that marketing emails often land up in the spam folders of your mailbox. But when a mail is sent by post and directly delivered to the customers they feel interested in taking a look through. Another impressive aspect of direct mails is that they address the customers by their name. This offers a feel good factor for the recipients.

Direct mails increase the visibility of the company among the customers and make them aware of the products or services the company has. This is a major reason behind the usage of direct mails in the form of brochure, postcard, etc. Even after the recipient has finished reading through the direct mail they usually keep it in their home or office and are constantly reminded about the need of buying the products or services that a company has to offer. Email marketing does not have the same staying power as direct mails. A key aspect of direct mailing for customers is repeated action. At times the direct mail might reach the customers when they do not need the product or services. But there is no need to give up hope. If you keep sending them direct mails now or later a requirement will arise and they will buy from you. Even if the recipient does not buy the products or services himself/herself there is always a chance that they might refer some friends to your company.

Direct mailing using customized postcards is one of the leading ways for effective direct mailing. There are various online printing services providers offering various sizes of postcards and envelopes. You can get your postcards printed in the way you want to, include your company logo, and other information about the company along with the marketing messages to be delivered. Most of the reputed printing agencies online accept designed artwork defining how the direct mail should look like and what content should be used. So get the promotional messages stuffed into the mails and then upload the completed artwork in the mentioned format at the sites. You will also have to provide a mailing list with address and names of the recipients. If there is any other specifications needed mention the same to your printing services provider.

Getting the postcards printed and then been sent to the list of recipients mentioned by you does not cost a fortune. The prices charged by the printing service providers such as PrintPapa do not include the postage prices for the direct mails. PrintPapa offers UV coated full color postcards that are printed on 14 point Gloss and 110lb Matt Cardstock. Apart from postcards other promotional materials such as Flyers, Labels & Stickers, Rack Cards, Letterheads, Banners, etc. are also available at PrintPapa.

Date: 3rd September, 2011 | Under: Marketing No Comments

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