Monthly Archives: October 2011

An Important Message from…You

Posted In: Marketing  |  October 28, 2011

If your business is looking for a great way to relay important messages and create a favorable impression of your company, consider a “message from the owner” (or president, CEO, etc.). Here are a few tips to create a “message” that speaks for itself: In addition to creating a standard “mission statement” message from the […]

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Try Before You Buy

Posted In: Marketing  |  October 25, 2011

What better way to offer a glimpse into your quality products, services, and support than with a risk-free trial or evaluation? Depending on your product, a free trial is not only an effective marketing tool to increase interest and expand your customer base, but it also helps establish rapport with potential customers and shows them […]

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Increase Sales by Becoming a Detective

Posted In: Marketing  |  October 21, 2011

  If sales of your products and services have been diving off a cliff or are just plain flat, there are other paths to improvement besides simply reducing prices. To find the clues that lead to those answers, you will need to do a little detective work. Good detectives don’t typically rely on just luck […]

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How to Build a Powerful Brand

Posted In: Marketing  |  October 14, 2011

The word branding began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. Unless you are selling cattle, the branding we are referring to here is a little different. Wikipedia defines it this way: A brand can take many forms, including a name, sign, symbol, color […]

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