Monthly Archives: November 2011

Boost Your Sales Team’s Confidence With Internal Product Catalogs

Posted In: Tips & Tricks  |  November 29, 2011

        No salesperson likes to say “I don’t know” when answering a customer’s question. While an occasional question may stump you, an internal product catalog is a great way to train your team and teach them the ins and outs of the products and services you sell. A well-produced internal catalog will […]

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Trade Show Fashion Faux Pas

Posted In: Design Tips, Marketing, Tips & Tricks  |  November 28, 2011

It doesn’t take a fashion expert to know that some things don’t belong at trade shows. Here are a few examples of what not to wear at trade shows and other business events: Too much or too little. There is nothing worse than freezing or sweating at a networking event. Dress in comfortable layers that […]

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Nailing Down the Details

Posted In: Marketing  |  November 22, 2011

I’d like to share a verse with you, written four centuries ago by a Welsh clergyman named George Herbert and published by Benjamin Franklin in his Poor Richard’s Almanack. For want of a nail, the shoe was lost. For want of a shoe, the horse was lost. For want of a horse, the rider was […]

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3 Things Your Business Can Learn from a Chameleon

Posted In: Marketing  |  November 18, 2011

Chameleons are amazing creatures. And not just because they appear in a hit ’80s song or humorous word-nerd send-up. No, chameleons are amazing for three distinct reasons. And each relates (in its own small way) to business. 1. Chameleons adapt to changes surrounding them. While the common belief that chameleons change colors in order to […]

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Fostering Innovation, Embracing Mistakes

Posted In: Marketing  |  November 15, 2011

Think mistakes are always bad? Think again. William L. McKnight, a former president and chairman of the board at 3M, has been credited by many with fostering the company’s emphasis on innovation. In 1948, while president of the company, McKnight had this to say about mistakes.   “Mistakes will be made. But if a person […]

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