Archive for January, 2012

Home Decor made easy

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Most people would agree that nothing is as boring in a home as bare white walls, but are they really all that bad? These days, turning your walls into works of art is as easy as printing a sticker…well, a Wall Sticker. Yes, ladies and gentlemen, you can decorate your home with giant stickers and not be seen as a child. On the flip side, you can turn your child’s room into a fantasy land by adding all of their favorite characters or sports heroes to their walls.

The wonderful thing about these Wall Stickers is their versatility. They can not only be used for decorative purposes, but they can serve as signage in your business, creative labeling for areas, product images, display your favorite celeb, build a shrine to your favorite sports team in your man-cave, signage for trade shows and so much more. I think I feel a cliche coming on…yup, the possibilities are endless. Let me not fail to mention the fact that they are removable and reusable so when you move, they move. Imagine that, the look and feel of your favorite room being rolled up and made to travel with you. Rather than having to repaint your child’s favorite room theme, you can just unroll and stick. It doesn’t get much easier than that.

Quick tips on Wall Sticker Application:

  • Do not apply in cold weather – adhesive may stick but will lift easily.
  • Do not apply in extreme heat, apply in the shade – vinyl will get very soft and stretch.
  • Do not use alcohol to apply – it will destroy the adhesive.
  • Do not use ice scraper on the sticker/decal – may lift or break pieces off..
  • Do not touch the adhesive backing – oils from your skin will prevent sticking.
  • Do not fold wall stickers. Roll them up for storage only.
Date: 31st January, 2012 | Under: Marketing, New @PrintPapa, Tips & Tricks | No Comments

The Surprising Significance of Insignificant Things

Have you ever thought about the tremendous impact one small change can have on an outcome or meaning? Consider the words hail and fail, for example, or the words hire and fire. In both cases, just a single letter (“h” versus “f”) separates their spelling, yet each is worlds apart in meaning.

Make a brilliant decision or positive impression, and you’re likely to get hired and hailed. Make a lousy decision or negative impression, and you could just as easily find yourself fired and labeled as having failed.

The idea of small, seemingly insignificant events affecting much larger outcomes is hardly new. The whole notion of the butterfly effect is based on just that premise. The flapping of a single butterfly’s wings, the theory holds, can affect a hurricane’s formation. That tiny, barely noticeable breeze, coupled with the right conditions, can build and grow, like a snowball rolling downhill in a Looney Tunes adventure. And if you aren’t careful, you could end up like Daffy Duck or whichever other unfortunate character finds themselves at the bottom of that hill.

As you look back on your life, career, or business, what moments stand out to you? Oftentimes, it’s something so small it goes by unnoticed when it happens. Your decision to take a certain class in college, for example, that led you to a teacher who became a mentor in your life. Or the decision to bypass your usual coffee shop one morning, which led to a chance encounter with a potential client or now dear friend. In hindsight, we can point out the significance of such moments, but at the time, they often seem small and unimportant.

So the next time you’re facing a decision or looking for a change in perspective, think about the little things. And remember that even the most seemingly insignificant change you make right now can have a big impact on your life or business somewhere down the line.

Date: 31st January, 2012 | Under: Marketing, Tips & Tricks | No Comments

What Does it Take to be a Successful Entrepreneur?

Many books and articles are written by and about successful entrepreneurs, with great information about what it takes to succeed. If it were possible to distill all of that information into a few words, it might be this: Being a successful entrepreneur really just boils down to solving problems and being resilient enough to find answer without giving up.

As Thomas Edison famously said: “If I find 10,000 ways something won’t work, I haven’t failed. I am not discouraged, because every wrong attempt discarded is often a step forward.” Hopefully, you won’t need 10,000 attempts to find the solution you’re looking for, but many people give up after only a few tries.

Whether you own a new company, have been in business awhile, or are an employee with the desire to become successful, the next time you run into a problem, take the initiative to find a solution. Be persistent, and don’t give up at the first sign of resistance. Yes, that is easier said than done. There are many entrepreneurs, but not nearly as many successful ones. Those who succeed are champion problem solvers and have the will to not take no for an answer.

Date: 27th January, 2012 | Under: Marketing, Tips & Tricks | No Comments

What Are Your Product Photos Saying?

 

If a picture’s worth a thousand words, have you ever thought about what your photos are saying? We live in a visual age, where images surround us. Whether on your website, marketing materials, billboards, or ads, the photos you choose to represent your products and services are very important. Here are a few tips to ensure your photos are saying what you want:

  • Don’t photograph your products on a cluttered shelf. Rather, depict them in use in an appropriate abstract environment or on a clean white background.
  • Save your originals, and don’t reduce their file size. You never know when you’ll need to re-purpose images, such as if you want a low-res image from your website to work in a high-resolution print brochure.
  • Take a lot of photos when you have the opportunity. You may be surprised how a new angle or different lighting can change the appeal and appearance of your products.
  • If images don’t do justice for your products, don’t use them. Consider posting a “photo coming soon” placeholder, rather than posting a poor-quality photo. But do so only if you fully intend to post an image later.
  • Adjust the resolution of photos on your website to ensure they won’t slow the load time for the page. Nothing is worse than a great photo nobody has the patience to download and see.
  • Use intriguing photos to supplement Facebook posts and create additional interest. Organize these photos into albums for easy viewing, and use relevant album names, such as “new products,” “seasonal promotions,” and so on.
Date: 24th January, 2012 | Under: Marketing, Tips & Tricks | No Comments

Will the World End in 2012?


There are doomsday predictions that say the world will end this year. We won’t be able to validate those predictions either negatively or positively until this time next year (if there is a next year!). But one thing is certain: Sadly, 2012 will be the end for some businesses.

While going out of business is an unfortunate reality that happens in many industries (especially in a down cycle like we’ve been experiencing lately), it does NOT have to happen to your business.

So how can you keep from becoming part of the statistics in 2012? Make a real commitment to marketing your business.

Marketing does not have to be overly complicated or require a large budget. It might be as simple as figuring out the ideal prospects who would purchase what you sell, then targeting those prospects with relevant messages via as many marketing channels as your budget allows. If your budget is tight, focus on a niche group. Start small, and grow your business from there.

If you don’t have one already, start a marketing calendar today, and set up a plan for various marketing activities that you will do throughout the year. Be encouraged and proactive, so we can all look back at this time next year and chuckle about the latest doomsday predictions.

Date: 23rd January, 2012 | Under: Tips & Tricks | No Comments

An Internal Newsletter Your Team Will Love

 

While newsletters are a great way to build relationships with customers, many companies overlook the team-building opportunity an internal newsletter offers within their own doors, as well. Internal newsletters are a great way not only to learn more about colleagues, but also to keep employees informed about company news, events, and other important announcements. Here are a few tips for creating an internal newsletter your employees will love:

  • Create a plan by defining the frequency of your newsletter (such as monthly or quarterly) and the types of articles or sections you’d like to include. Also develop a template you can easily modify for each issue.
  • Encourage teamwork by assigning a few people to specific parts of the newsletter each month, such as pulling company stats (sales volume, incoming calls, trade show outcomes, etc.), writing feature articles about company events, and so on.
  • Create an idea library. Stockpile various ideas, photos, jokes, quotes, seasonal graphics, etc., to save time down the road.
  • Acknowledge employee birthdays, corporate anniversaries, new hires, promotions, etc.
  • Consider offering a “message from the president” to make employees the first to know about new products, company changes, initiatives, etc.
  • Highlight successes. If a department had an outrageous month, highlight their achievements, and offer a company-wide congratulatory message.
  • Share encouraging survey results, customer compliments, and thank you notes from appreciative customers.
  • Consider a Q&A section where employees can submit questions and have a leader provide answers in an open forum for all to see.
  • Use an “employee spotlight” article to help staff members get to know their colleagues better. This type of article can range from information about the employee’s position within your company to their personal hobbies, interests, and the like.

By creating an internal newsletter that encourages team-building and focuses on the successes of your employees, you can not only increase communication amongst your colleagues but also boost employee morale and give your team something fun to talk about around the water cooler.

What other ideas can you think of for an internal newsletter? Share your thoughts in the comments below.

Date: 17th January, 2012 | Under: Tips & Tricks | No Comments

Actually…Bigger is Better

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It’s a fact that for printing, large format is the only way to go. Well, not the only way. Let’s be honest. However, if you want to make a major statement in a major way, then it is indeed the only way to go. We aren’t talking about 3ft by 10ft banners here (nothing against those). Nay, we are talking about a 6ft by 20ft monster that can be seen from a mile or so away…THAT, ladies and gentlemen, is large format and the power of a huge message. The ability to market your prices or specials or grand opening in a bigger and better way than your competition and match that with a high quality product or service is paramount in business. Not to mention the other multitudes of uses for “Big Printing” like Posters, Static Cling window displays, Backlit transparent images and more. All big, all beautiful. Now for the shameless plug 🙂 Printpapa.com has recently added Large Format Printing services to their wide assortment of quality services. If you own a business and have window graphics, an A-Frame (sandwich board) or a banner, go outside and look at it, keeping in mind that the quality and condition of your marketing materials almost always dictates the quality of your services or products to the consumer. Chances are (if you haven’t replaced them in awhile) you need a new one. Not saying you absolutely have to go through PrintPapa to get it done (even though you should), but it’s good for business and that’s all Papa want’s to do is help you help yourself.

Other Large Format Uses include:

  • Sporting Event banners
  • Concert Posters
  • Club Event Promoter Banners
  • Fine Art Reproduction
  • Trade Show Banners
  • Large Wall Graphics
  • Musician Promotional banners
  • Point Of Purchase (POP) graphics
  • Retail Services
  • and more!!

 

 

Date: 13th January, 2012 | Under: Fun Stuff, Tips & Tricks | 1 Comment

Creative Coupon Offers

It’s an age-old debate. Which is better: percentage off or dollar-off coupons? There is no right or wrong answer, since both options can be very appealing to consumers looking to save money. Here are a few creative offers for your next coupon campaign:

  • Offer the best of both worlds with a coupon such as: “$15 off or 15% off, whichever is higher.” This will also encourage customers to buy more to save more.
  • Consider offering a bonus item to increase the value of your coupon. This will also let you compete with your competition without actually lowering prices.
  • Offer incremental percentage-off amounts based on what the customer spends. An example of this would be “save 30% on $150 or more, 20% on $100 or more, or 10% on $10 or more.”
  • When using a dollar-off coupon, customers respond best to round dollar bill denominations whenever possible, such as $1, $5, $10, or $20 off. Not only are the amounts easy to calculate, but it easily translates to a bill in their pocket.
  • Try a BOGO (buy one get one) campaign, such as buy one get one free or buy one get one half price.
  • Use easy-to-remember codes like FEB20 rather than KTR10R44YZEX to make it easy to use during online checkouts.

Another great way to increase the value of a coupon campaign is to offer a follow-up survey for customers based on their purchase with your coupon. Offer another coupon as a thank you for completing the survey. Adding a survey will help you gain valuable input about what types of coupon promotions influence your customers.

Date: 13th January, 2012 | Under: Marketing, Tips & Tricks | No Comments

7 Rules for Prospecting in 2012

 

The best way to not only survive the recession but to actually thrive in it is to bring in new clients and new business. Growth is possible, even in this economic climate.

The lifeblood of all businesses is gaining new clients. Acquiring new clients is challenging enough in any environment, but especially today. The lack of new clients is often the primary cause for the decline and failure of a company.

To get new clients, you must look for prospects who fit what you do best. Here are seven rules for prospecting in today’s environment. Following these rules will make it easier to start new relationships that will lead to new opportunities in 2012 and beyond.

1. Do This, and You Can Forget All the Other Steps!

You must have heard by now that all you have to do to get new business is to send a few tweets and Facebook posts, then sit back and wait for the hordes of leads to flood your website and your phone lines, right? Inbound marketing can fix all of your company ills by solving all the lead generation problems. Old school prospecting is a thing of the past. Your leads will now pursue you. No doubt you have read and heard about all of this, and for those who believed it, it wasn’t too long before frustration set in. Thousands of dollars later, the realization came that these are half-truths. Sure, there is a place to mix in these tactics, but to really succeed in growing your business, nothing can replace real prospecting that leads to real relationships that open the door to real opportunities.

2. Have a Plan.

You will never know where you need to go if you don’t have a plan. This is an old rule, but it applies as much today as it did in the past, and it will continue to apply far into the future. You must know the profile of the person and the company you can profitably do business with. You must set real goals and have a realistic plan to achieve those goals. Know what you want your ideal client to do as the next step when you are prospecting, and use that as your objective. Break it down to a step-by-step process, and track your leads to see where they stand in your sales lead funnel.

3. Research Before You Make the First Call.

Do some homework on your potential prospect before the first call or meeting. Know who the decision makers are, and try to find out their hot buttons ahead of time. The more you learn, the better your chances for making a connection and bond. You may never get that chance again. But don’t waste too much time researching. If you stop all of your prospecting activities to research, your pipeline will grow stale, and you will halt your momentum. So do your research, but don’t stop your prospecting.

4. Decide What Methods to Use.

Which are the best methods to use for lead generation? The best way to open the door to a relationship with your ideal client depends on the prospect. Some will like phone calls, some will like email, some will prefer direct mail, some will only respond to referrals, and some will respond to a business or casual network environment. Don’t just rely on one method. Use as many as you can, and vary your approach. Let your prospect decide which one is best for them.

5. Just Do It.

Doing everything you need to do once you start the process of prospecting is not easy. Get help where you need it. It doesn’t matter if your process is not perfect. Can’t get an appointment to see the top decision maker? Go for the second in command. Do whatever is necessary to keep the activities moving forward. Work hard, but also work smart. Use all of the productivity tools and help you can get. But whatever you do, don’t let anything stop your momentum. Keep your eyes on your goals.

6. Make Them an Offer They Can’t Refuse.

Great. You are filling your pipeline and getting appointments. Now what? You will greatly improve the odds of getting your prospect to say yes if you have a compelling proposition that adds real value or potentially solves a problem for them. Why should they do business with you over any other similar company that wants their business? Why should they choose you and invest their limited time with you? How are you going to help them grow their business and improve their business results? In other words, you must answer the question: what’s in it for them?

7. Ask Questions and Follow Up.

Ask great questions and (more importantly) listen to their answers. Take notes so that if you can’t give answers instantly, you will be able to get back with them with the correct information later. Most of the prospects you meet will be juggling multiple tasks just like you are. It is very easy to forget about you and your proposal. Follow up relentlessly until you get an answer. Of course, you don’t want to be a pest, but at the same time don’t take a lack of response as a negative answer. Be respectful, but don’t give up easily. These character traits are what set apart the top achievers from the also-rans. If you learn these skills and master them, your prospect pipeline will never dry up.

Date: 11th January, 2012 | Under: Tips & Tricks | No Comments

3 Simple Steps to Marketing Success in 2012

 

Marketing for businesses can fall into several categories. Marketing that’s too complicated can lead to never getting it done, while marketing that’s ineffective can lead to its early demise. Neither of these scenarios helps a business achieve the ultimate goals for successful marketing: leads and sales.

Fortunately, effective marketing does not need to be complex in order to yield results. Follow these three steps to build a sustainable marketing program.

Step 1: Get Found

It’s simple. No matter how great your service or business is, it won’t matter much if your customers can’t find you. Just as important, they have to be the right kind of customers for your business and your products. Your company needs to be found in the places your customers frequent the most. Your customers don’t spend all of their time in one space, and neither should you. Get the word out about your business through effective multi-media campaigns.

Step 2: Convert

Capturing their attention is only the first step. In order to make it effective, you must get your prospect to engage with you somehow. Your content and sales information has to turn tire kickers into buyers. Get them to act by making a great offer. It doesn’t necessarily have to be a discount; it can be an offer for free information or anything that your prospect finds valuable in order to help them make a decision about what you sell. Engage them and offer them value before you ask for a sale, click, or call. But do ask for them to act.

Step 3: Analyze, Test, Improve, & Repeat

The only way you can improve your marketing is to constantly track, test, and tweak. Constantly work at improving the results. But above all remember that consistency is the key to any successful marketing. You must have an active marketing calendar that takes into account where, how, and what your customer wants to learn about your company.

Marketing your company is really not that hard. Successful marketing requires that you educate your prospects and provide value. Build trust and provide real information that truly helps them. Do that consistently, and you will realize that marketing is not as difficult as it seems.

Date: 9th January, 2012 | Under: Marketing | No Comments


 

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