Other Direct Mail advantages include:
Quick to produce. You can prepare and mail a small promotion within days or weeks. Direct mail is perfect for quickly testing prices, offers, and potential audiences. You have complete control over the media, the audience, and your offer.
Quicker response. Not only is direct mail quicker to prepare, but response time to direct mail is usually quicker as well. You can project the final results of a mailing quickly and accurately. You can build an advertising campaign with more confidence by testing small lists, then building to larger lists.
Highly targeted. Using carefully developed lists, you can target your mailings more selectively than you can with most other media. You can reach almost any market segment, buyer profile, or area of the Treasure Coast you feel is most appropriate for your business.
Less competition. Your advertising message does not have to compete with other advertising messages. And, your competitors are less apt to know your current strategy.
More personal. Not only can letters be personalized via mail-merging techniques, but you can use more informal language in writing your letter and you can direct your letter to the specific interest of the reader.
Enhance newspaper advertising. Build on customer awareness by complimenting your print advertising with the impact of targeted mail.
Easy to respond to. The inclusion of an order card and return envelope makes it convenient for the consumer to respond to direct mail.
List of loyal customers. Direct mail allows you to build and maintain a list of prime prospects for your future direct mail campaigns.