The Post office has finally gotten something right! If you haven’t heard, there’s a new service called EDDM (Every Door Direct Mail). Why should you care? Well, if you are a marketing manager or small business owner and don’t really care to pay the insane annual bulk mail fees, this is the program for you!
How does it work? First things first, you have to choose the area you want to hit. USPS has made it pretty easy to do this from their website. You enter your business address, they show you the routes, you pick the routes, they show you the rates. It’s really that easy. You can find step by step directions in the EDDM Section of Printpapa.com. This will give you the rules and specs as they pertain to weight of each mail piece and sizes.
If it all seems just a tad too confusing, have no fear. Some companies like PrintPapa.com give you the option to either handle the mailing yourself, or have them do it for you.
Choosing the Correct Direct Mail Services Option:
a) You Prepare the Mail: This is the cheapest option. Since EDDM Retail is meant to save you money, we will print and ship these postcards to you, and you will be responsible to prepare the mailing and take it to the post office. We will assist you in creating your paperwork and consult with you on preparing your cards for Every Door Direct Mail delivery.
b) We Prepare the Mail : In this option you will finish all the things the USPS site requires and send us the USPS Form PS3587B. We will prepare the mail (i.e. bundle and apply the facing slip) and ship it to you. All you have to do is pay for the postage and drop it off at the local post office mentioned on the report.
EDDM is a terrific way to market to your local market in an economically sound way. Keep in mind, this program doesn’t work for all businesses. So it’s best to research the details and see if it works for you.