Monthly Archives: April 2014

Building a Community No One Can Resist

Posted In: Marketing  |  April 29, 2014

People enjoy feeling as though they belong. It’s a part of our universal desire to form strong bonds with other people and feel connected to those around us. From student clubs to neighborhood organizations, this desire plays out across our nation in a variety of settings. This desire also has a firm place in marketing. […]

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Top 5 Secrets of Successful Direct Mailers

Posted In: Marketing, Tips & Tricks  |  April 28, 2014

Savvy marketers know that direct mail offers a cost-effective and potentially profitable marketing method — but in order to work, it must be done right! In fact, some of today’s most innovative and creative advertising is sent through the mail, according to Entrepreneur magazine. An effective direct-mail campaign can accomplish several goals, including: Generating leads […]

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Oh, The Places You’ll Go (In Business)

Posted In: Marketing  |  April 28, 2014

Congratulations! Today is your day. You’re off to Great Places! You’re off and away! You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the guy who’ll decide where to go. You’ll […]

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Keeping in Touch with Your Customers — Without Annoying Them

Posted In: Marketing, Tips & Tricks  |  April 28, 2014

When you’re trying to build your business, it’s easy to get caught up in the thrill of the hunt — for new customers, that is. However, as studies from the Harvard Business School show, focusing attention on existing customers and increasing retention rates by just 5% will increase your profits by 25% to 95%! Of […]

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McDonald’s Rules the Fast Food Industry, and What You Can Learn From It

Posted In: Marketing, Tips & Tricks  |  April 25, 2014

Whether you love it or hate it, chances are at some point you’ve eaten at McDonald’s. This corporation was a major cornerstone of the building of the fast food industry and is currently one of the symbols of the exportation of American culture around the world. Perhaps what is most remarkable about the success of […]

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