Most industries today are teeming with competitors, each offering a slightly different take on their products and services. In this environment, it can be difficult to imagine how you’ll ever make your products, services, and company stand out against the chaos. It is, however, possible.
Construct your advertising wisely
Customers see thousands of ads every day in just about every aspect of their lives. Whether browsing online, commuting, watching TV, or listening to the radio, customers find companies vying for their attention all the time. In this environment, it’s easy to see how customers get in the habit of just tuning out all the noise. To be successful, you must find ways to overcome that tendency. So how do you do it?
- Design ads that look nothing like those of your competitors. If your ads bear too much resemblance to other ads on the market, they’re much more likely to get overlooked.
- Make sure you integrate your ads across all campaigns. Once customers see so many ads, they tend to only glance at them. If your campaigns don’t use the same colors and themes, customers will be less likely to put them together and pay attention to what they say. By integrating them, customers get a consistent message across all platforms, which will help them absorb the message.
- Use a logo that’s visually appealing and represents your business well. Many companies, especially small businesses, tend to overlook the importance of their logos. However, logos tend to be one of the first things customers notice on advertising. A well-planned logo is excellent for branding. When the logo helps customers associate your business with your industry, they’ll start to form strong associations with your brand.
Tell customers what makes you different
We’ve all heard how important it is to find a niche within your industry and use what makes you unique to appeal to customers, but you should also take this a step further. Identify what makes you different. That might be where your products are made (made in the USA?), how they are made (fair trade? natural preservatives?), or how they can help customers solve a problem in their lives (increase sales?). Use that difference as a key point in your advertising.
Get out in the community
Companies that get out and involved in their communities will find their brand recognition soar, with sales following closely behind. There are numerous ways you can get involved in your community. You might sponsor a local kids’ sports team, a local charity run, or some similar event. You could set up a table at the yearly town picnic or sponsor a float in the town’s Memorial Day parade. All of these techniques will help you raise awareness within your community and show how much you care about the people you serve. The result: a better reputation and more chances to develop relationships with potential customers.
Your company might be competing within an oversaturated industry, but that doesn’t mean you have to be just another face in the crowd. Use the suggestions outlined above to get started building your own brand recognition and reputation. If you’re ready to get started with a new marketing campaign, give us a call or drop us an email today. We’d be happy to help you reach more customers.