Monthly Archives: November 2014

5 Metrics You Should Measure in Every Marketing Campaign

Posted In: Marketing, Tips & Tricks  |  November 30, 2014

Measuring your marketing campaigns is the best way to determine the success of your efforts. Without accurate measurements, it’s easy to be misled by regular market fluctuations or emotions. A few key areas can help you gain important insights into how your campaigns are performing and where they can be improved. Here are five metrics […]

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How Much Personality Should You Add to Your Company Blog?

Posted In: Tips & Tricks  |  November 21, 2014

Many businesses struggle with the value of adding personality to their professional blogs. You might have heard that customers like to get to know the people behind the company brand to help build those crucial relationships, but you’ve also heard that blogs are supposed to be centered around building value for your customers. How are […]

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How to Fix Your Call To Action

Posted In: Tips & Tricks  |  November 18, 2014

Your call to action, or CTA, is easily one of the most important parts of your website. It’s where you find new leads and convince your audience you offer something worth exploring. Whether your CTA invites people to sign up for a newsletter or download your latest ebook, all CTAs are not created the same. […]

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Finding Your Crowd… On Social Media

Posted In: Marketing, Tips & Tricks  |  November 14, 2014

Imagine you just moved to a new area. It’s a small city with a bustling population. The local college attracts many young adults to the city, especially on the weekends, while local businesses ensure the professional crowd is also well represented. Being new to the area, you want to find a place to go for […]

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Just What the Teacher Ordered: The Business-Building Benefit Marketing Reports Provide

Posted In: Marketing  |  November 11, 2014

By the time most of us graduated from high school, we were well acquainted with researching, writing, and editing reports. College often meant more of the same. While few would list report writing as a “highlight” of their academic career, those hours spent compiling reports were not spent in vain. Sure, report writing helped many […]

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