Monthly Archives: January 2015

High School Loyalty and Brand Community

Posted In: Marketing  |  January 27, 2015

There’s something about high school that inspires loyalty for decades after graduation. For an outsider looking in, it can be difficult to understand why people care so much about their past high school experiences. Whether it’s journeying hundreds of miles for a high school reunion or feeling offended when someone insults the old sports hero, […]

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What a Symphony Orchestra Can Teach Us About Harmony and Marketing

Posted In: Marketing  |  January 13, 2015

We all have some type of music we find pleasing to the ear. For some, it’s classical. Others prefer rock, hip hop, pop, or jazz. But no matter what type of music we enjoy, there’s something about a symphony orchestra that seems to draw admirers from a wide variety of musical backgrounds and tastes. An […]

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The Role of Gamification in Marketing

Posted In: Marketing  |  January 9, 2015

For many of us, increasing visitor engagement is an important goal for the new year. Marketing today revolves around building relationships with prospective customers. When a prospective client sees you as an authority, they’re far more likely to convert and buy from you. Improving visitor engagement on your website, through social media, and in person […]

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5 Ways to Increase Visitor Engagement in 2015

Posted In: Marketing, Tips & Tricks  |  January 6, 2015

As you prepare your marketing plans for the year, one of your chief priorities should be website visitor engagement. As engagement increases, so do brand loyalty and conversions. Engagement helps page visitors begin to build a relationship with your brand. This in turn helps to increase their trust in what you have to say and […]

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Business Lessons from Willy Wonka

Posted In: Tips & Tricks  |  January 2, 2015

The story of Willy Wonka is a classic childhood favorite that people have loved for generations. From the books to the original movie version that was adapted in 1971 to its latest incarnation in 2005, the idea of this fantastic chocolate factory has entertained and delighted children of all ages. The story follows young Charlie […]

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