Monthly Archives: April 2015

How Social Media Can Help With Market Research

Posted In: Marketing, Tips & Tricks  |  April 28, 2015

Anyone who has ever worked in marketing understands the value of market research. Solid research can teach you about your intended audience and what your customers are looking for, which will allow you to grow your company and position it for success. Imagine if nearly everything you needed to know about your customer base existed […]

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Building a House, Building a Marketing Campaign

Posted In: Marketing  |  April 21, 2015

Imagine building a house. Before you saw a single board or dig the footings for your foundation, you must first finalize your blueprints. Without plans telling you what your desired result should look like, you won’t be able to accomplish very much. You also need to make sure you have the tools to accomplish the […]

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Business Lessons You Can Learn From Film and Television

Posted In: Marketing, Tips & Tricks  |  April 17, 2015

Inspiration can come from many places. While it’s always important to look toward successful leaders to see what you can do to better yourself and your organization, you can also find tips in the most unlikely of places, including film and television. While certain fictional characters may seem like little more than “kids stuff” on […]

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Transparency and Authenticity: Two Keys to Marketing Success

Posted In: Marketing  |  April 14, 2015

Trust is essential to success in today’s business world. It’s not enough to offer a terrific product or service. You need to back that offering with the type of high-quality brand experience people won’t find anywhere else. Doing so doesn’t just create customers — it creates advocates. It creates a legion of followers who are […]

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