Monthly Archives: June 2015

What Captain Kirk Teaches Us About Business

Posted In: Marketing, Tips & Tricks  |  June 30, 2015

Even among those who haven’t followed the Star Trek franchise, Captain Kirk and William Shatner (the actor who played him) are household names. Whether you’re a lifelong Trekkie or only know the character’s name in passing, here are six Captain Kirk/William Shatner quotes we found particularly inspiring for marketing and business professionals. “Genius doesn’t work […]

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The Power of Personalization

Posted In: Marketing  |  June 19, 2015

Print marketing is still one of the best and most effective ways to connect with your target audience and create brand awareness on a large scale. For starters, print marketing is tangible — you’re giving a person something they can hold in their hands and, more importantly, something they can pass along to a friend […]

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Learning to Dream Again

Posted In: Marketing  |  June 16, 2015

The next time you find yourself in the company of preschool-age children, ask them what they want to be when they grow up. Children are known for dreaming big. In a class of 20 students, you might find yourself surrounded by several future astronauts, firefighters, teachers, ballerinas, doctors, and scientists. Their little minds can be […]

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Hopping Aboard the Bandwagon

Posted In: Marketing  |  June 9, 2015

The bandwagon effect is nothing new. Scientists have been amazed for decades by the propensity for people to follow the lead of others. It seems to dominate our lives in so many ways! We become more likely to buy products our friends buy, and we even find ourselves ascribing to the opinions and beliefs of […]

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