Monthly Archives: July 2015

The Unseen Lessons Our Teachers Taught Us

Posted In: Tips & Tricks  |  July 28, 2015

When first exploring the power of buyer personas, it’s natural to worry about the extra work and effort needed to complete the process. Fortunately, these fears are not unjustified. While it’s true you’ll need to have an intimate understanding of potential customers and what they seek from brands like yours, the investment is completely worth […]

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Do You Want to Drive James Bond’s Car?

Posted In: Marketing, Tips & Tricks  |  July 24, 2015

From the famous Aston Martin to the Bentley of Casino Royale, the cars of James Bond are famous enough to warrant their own Wikipedia page. Many fans who flock to the James Bond movies love salivating over these gorgeous cars and the incredible gadgets they are often outfitted with to make them even more spectacular. […]

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Creating In-Store Signs Your Customers Can’t Help But Notice

Posted In: Marketing  |  July 21, 2015

When people set out to create compelling print marketing materials for their business, they normally (and appropriately) devote a lot of attention to the types of elements that will attract new customers. Obviously, the design of that print direct mail brochure is key because it will always be someone’s first exposure to the brand. However, […]

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Trade Shows Are One Opportunity You Just Can’t Afford to Pass Up

Posted In: Marketing  |  July 17, 2015

Like any business, you probably use a wide range of marketing materials in an attempt to spread your message far and wide. Even though you rely heavily on the print techniques that have worked so well in the past, you’ve probably also branched out into the wonderful world of social media and digital marketing. But […]

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Maintaining a Balanced Marketing Diet

Posted In: Marketing, Tips & Tricks  |  July 14, 2015

We all have favorite foods. If you’re like most people, your favorite food is probably not the healthiest, either. Some people have a weakness for pies, while others prefer brownies, cakes, or even just rich and delicious pasta. No matter how much we may like one particular food, however, we all know we need to […]

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