Monthly Archives: January 2016

Brand Awareness: Becoming Another Kleenex

Posted In: Marketing  |  January 29, 2016

In today’s world of marketing, if you are not marketing online, you are missing a very big boat. Marketing is now a science with logistics and parameters that were largely unheard of just a few years ago. However, that is not the case with the notion of brand awareness. The auto industry was probably the […]

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Remaining Competitive in Business by Attracting Top Talent to Your Organization

Posted In: Marketing  |  January 26, 2016

Make no mistake about it: one of the biggest keys that you have regarding remaining competitive in a crowded marketplace isn’t the work that you’re doing, per say. It’s the people who are doing the work in the first place. By attracting top tier talent to your business, you affect the entire enterprise from the […]

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Sensitivity to People’s Needs

Posted In: Marketing, Tips & Tricks  |  January 12, 2016

Doing business involves a product or service and a buyer and seller. In large part, it also involves the formation of relationships. The fact that some of them are quite temporary does not diminish the importance of these buyer-seller relationships. The objective, of course, is to limit the number of temporary relationships and increase those […]

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Data Security in 2016 and Beyond: What Your Business NEEDS To Be Prepared For

Posted In: Marketing  |  January 10, 2016

We now live in an era where the vast majority of our personal and professional lives are playing out on the Internet. This is particularly true in terms of business, where cloud-based collaboration tools and hosting providers make it easier than ever to access our mission-critical documents from any location on the planet provided you […]

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