Monthly Archives: March 2016

Pull Back the Curtain: Providing a Backstage Glimpse of Your Company

Posted In: Marketing  |  March 29, 2016

One of the primary objectives of any marketing campaign you run has nothing to do with selling your product or service. While these will always be important, equally necessary is your ability to sell yourself as a company. People want to know more about the people who work in your business and the values and […]

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Creating an Editorial Calendar: The Foundation of Your Content Marketing Strategy

Posted In: Marketing  |  March 25, 2016

According to a recent survey conducted by Gleanster Research, managing the overall content creation process was the single biggest challenge that most medium- and large-sized companies faced on a daily basis. To make matters worse, 36 percent of respondents indicated that they were missing deadlines on a regular basis, significantly derailing their efforts as a […]

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What Are These New Facebook Reactions and What Do They Mean for My Business?

Posted In: Marketing  |  March 15, 2016

A few months ago, Mark Zuckerberg treated his staff to a movie night. The film…Pixar’s Inside Out. The Facebook staff watched in confused amazement wondering who these emotions were and more importantly, where is the big, blue and white like-button thumb? A few individuals voiced what everyone else was thinking…wouldn’t it be swell if Facebook […]

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Time Management for Entrepreneurs: Stop Killing Time and Start Investing Time

Posted In: Marketing  |  March 11, 2016

“The way we measure productivity is flawed. People checking their BlackBerry over dinner is not the measure of productivity.” – Timothy Ferriss At the end of each day, do you take stock of what you’ve done and feel as though you were constantly busy, but you can’t for the life of you figure out how […]

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How Social Media Changes Everything in Terms of Customer Engagement

Posted In: Marketing, Tips & Tricks  |  March 3, 2016

Customer engagement has always been one of the primary contributing factors when it comes to strengthening a brand or growing a business, but this is especially true in an era where social media rules the day. The conversation between a business and its customers is more important than ever, but the actual mechanism through which […]

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