Archive for May, 2016

Realize the Amazing Power of Your Blog: Blogging and Social Media

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Digital marketing, it’s pretty simple, right? Draft up 500+ words of amazingly educational and entertaining content, upload it onto your blog, maybe sprinkle on a little SEO magic and you’re good…right? Well, let’s just put it this way: if you have teenagers, they’re rolling their eyes at you. If you have dogs, they’re staring at you with that head-cocked-to-the-side look they give you when you’re missing the obvious.

Ok, maybe it’s not as obvious as pick up ball…throw ball, but if you spend any time reading about online marketing, you’ve got to know how important of a role your blog can play in growing your client base. Don’t worry, though, you’re not alone. It’s surprising how many established and emerging businesses underestimate the power of their blog. With a few added steps, you too can realize the amazing power of your blog.

Active Content Distribution

When you were planning your wedding or “Sweet 16” party, you didn’t spend hundreds or thousands of dollars on gorgeous invitations just to leave them in the box, did you? Of course not! You sent them out into the world so they could tell the world the exciting news.

The same concept rings true for your blog content. They key is to actively push your content out into the world so people can line up to dance with you, money in hand. You want to get your content out on as many channels as you can. So this means:

  • o Tweet out your headlines and grabbers with a link to your content
  • o Post a summary of your content to Facebook
  • o Add your blog to your Google+ and LinkedIn Feeds
  • o Upload the cool images you post with your blog article to Pinterest and Instagram
  • o Turn your blog into a podcast or video and upload to YouTube
  • o Find out where your clients are hanging out and get your content out there!

It may sound a little daunting, but most of that can be done in one step using online tools that will help you to schedule your releases to touch your prospects and clients on a daily basis. Aim for 2-3 releases per day.

Sales Funnels

Depending on your business, your sales funnel can look much different than the business next door. So, without getting into too much detail, let’s take a high-level look at what a sales funnel is and how your blog and other web content plays a role.

Typically, your blog articles will have one or more links to other pages of your website. You can be strategic about this and push (“funnel”) them to where you want them to go. The page(s) that you’re pushing your readers to may have a certain call to action that encourages them to give you their email address in exchange for something they find valuable. This could be a free white paper, free trial, webinar or other free consideration to obtain that valuable email address.

Once you have the prospect’s email address, you can now trickle out relevant content (likely from your blog) into their brains via email. You’ll have additional links to free content or additional sales pages that your prospects can click to when they’re ready to make their purchase.

The sales funnel is all about grabbing that email address and using it to establish yourself as an expert in the field so that people will trust you enough or like you enough to buy what you’re selling.

Strategic Alliances

Too many business owners think they have to do everything alone. This is not only sad, but also a dangerous fallacy that may be choking off your business revenues. One of the big keys to building your business is teaming up with other complementary (not competing) businesses to expand your reach.

According to Andrew Davis, author of “Brandscaping: Unleashing the Power of Partnership” businesses that partner usually experience rapid success with their content. The key is to make your content noteworthy, so when you reach out to potential partners, they’ll be impressed and want to work with you.

There are a host of ways to initiate strategic alliances. They all start with recognizing those businesses that complement your product or service and share your audience. From there, consider reading their blogs to see what they’re writing about. Send them an email proposing a guest blog article that would be of interest to their audience and a link to your site. That opens a dialogue that can lead to tremendous collective success.

Date: 31st May, 2016 | Under: Marketing, Tips & Tricks | No Comments

Innovation: What Living Outside the Box Really Means in Terms of Your Career

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Gone are the days where to really make an impact in your career, you had to prove yourself to be the best little worker bee out there. While having a strong work ethic and the determination to accomplish any task that you’re given are always important regardless of the business you’re talking about, they have been superseded in recent years by something much more important: innovation.

According to a study conducted by Fast Company.com, employers are increasingly looking not at the surface-level work histories of applicants when hiring new employees, but at their history of innovation. Employers want critical thinkers because critical thinkers don’t just get the job done – they flip the job on its head and do it in a way better than anyone ever has before.

If you really want to use this idea to your advantage and lay the foundation for positive growth in terms of your career, it isn’t good enough to just think outside the box. “Outside the box” just officially became your new home.

Innovation and Your Career: A Match Made in Heaven

Life is full of unpredictability. The major benefit of making an effort to not only think outside the box but to make it your permanent home comes down to metamorphosis. Emphasizing innovation throughout all aspects of your life doesn’t just make you more adept at dealing with change – it allows you to embrace change. It allows you to go beneath the surface of a situation and take anything you find, good or bad, and turn it into something that can help propel you forward.

If you’ve developed a reputation as an innovator, you instantly make yourself more valuable in most businesses because “innovation” and “saving money” are synonyms. Being an innovator means that you can use limited resources combined with your passion, your drive, and the sheer force of your creativity to not just solve a problem, but to accomplish something.

Innovation: Bringing it All Back Together Again

Innovators bring true value to a situation or environment. They’re not followers. They’re leaders. If you can truly train yourself to think with an eye towards innovation in everything you do, you’re creating the type of situation in your career where the definition of “success” doesn’t matter, as it will always be well within arm’s reach.

These are just a few of the reasons why making a constant effort to live “outside the box” is so important. In the short-term, it makes you a much more valuable employee who is able to solve challenges, and allows you to come up with creative solutions that allow a business to stand apart from the competition and more. In the long-term, it makes YOU a much more valuable commodity. It doesn’t just teach you how to naturally overcome any curve ball that your career goals may throw at you. By creating a situation where innovation is built into your very instincts, it teaches you how to naturally use ANYTHING that life may throw at you to your advantage.

Date: 29th May, 2016 | Under: Tips & Tricks | No Comments

Outsourcing Employee Training – When does it make Sense?

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When you first started your company, you likely had some vision of what the customer experience would look like. Depending on your market, it could have looked something like the highly polished Front Desk staff of New York’s Plaza Hotel, or maybe the sarcastically surly wait staff of San Diego’s Dick’s Last Resort. Whatever the market, you definitely wanted to create a distinctive customer experience.

Fast-forward a few years…You’re standing off to the side of your restaurant/coffee bar/bookstore/clothing boutique and you realize, despite your best efforts at conveying your vision, your staff is just not “getting it.” If that’s the case and you want to distinguish your establishment, it may be time to bring in some training experts.

The big question is this: What makes more sense for your business – doing your training in-house or outsourcing your employee training?

Market Placement and Reach

Your decision on whether to insource or outsource your employee training is typically impacted by how many people you need to have trained. Is it a set number of people at exact intervals? Many businesses can take advantage of on-demand training to reduce costs and ensure your employees are trained quickly and properly by having an external provider handle the training function.

Additionally, if you have trainees located in geographically diverse locations, a vendor can easily take a classroom-learning module and create web-based training. This can be hosted in-house or remotely, depending upon your business needs.

Outsourcing Training May Cost Less

If you have full-time employees that are specifically dedicated to training your staff, it can be a costly endeavor. Many small and mid-sized companies just don’t have the monetary resources to dedicate man-hours to development, design, implementation, and evaluation of training for their employees. There’s also the management and tracking of these functions to think about.

Instead of hiring one or two employees dedicated solely to training, it may make more economic sense to use an outside organization to send your employees to before you let them loose with customers.

Risk Reduction

Training your employees is not just about creating that distinctive customer experience. You also want to ensure that your employees have the proper tools to do the job efficiently and safely. Think of training as a way to safeguard your business and reduce the risk of injury, loss, and (gasp!) lawsuits.

There are a host of web-based training programs out there addressing topics like proper money handling, OSHA safety, and dealing with difficult clients.

Access to Expertise

Training takes a specialized skill set. Vendors that specialize in training have the ability to create customizable training systems at a fraction of the cost of having them built in-house. The individuals that design, develop, and implement training are professionals that know how to transfer knowledge to a wide variety of learners.

The bottom line here is that these outside vendors are in the business of training. In-house training is hard to beat if you have the financial means and the ability to keep a steady stream of projects in the pipeline. However, if this is not the case, it may make sense to look to outside options for excellent employee training. However you choose to train your employees, taking the time to ensure your employees know their jobs well will mean your customers will thank you!

Date: 20th May, 2016 | Under: Tips & Tricks | No Comments


 

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