PRINT STAYS STRONG

In a recent review of Target Marketing’s 2016 Media Usage Survey we see print continuing to be a strong choice for marketers.

1. Digital Media Continues to Grow.
When asked about future investment in media:

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 2. Direct Mail is Still a Strong Choice.

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3. Print Maintains a Significant Position in the Budget.

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 4. Personalization is Increasing.

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5. Use of Direct Mail is On the Upswing.

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Print makes good business sense.

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