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Tip – Basics To Marketing Your Company

If you’ve started a company then there is definitely a product or service that you want to share with the consumer world. In order to catch a large customer base, you will need great marketing not just good. In this competitive business world, marketing is one of the things that makes or breaks a company. This is why you’ll see promotional materials such as notepad printing, brochure printing, flyer printing, etc being largely used by the marketers.

These products are now the tried and tested ways, to elevate the name and reputation of a company. Promotional items are generally given free of cost to the recipients but do not let that undermine the fact that you should always use high quality printing services. Remember, the promotional material is the face of your company, so making it the absolute best should be the main goal.

Here are products we offer that are great to get you started:

1. Notepads: Notepads are one of the basic necessities for many companies. Since they’re needed for noting down important facts, they are likely going to be carried around. If you decide on notepad printing then you should always make sure that the logo and company name are prominent. Nowadays there are various designs and shapes of notepad printing available so be sure to ask to ensure you stand out from the rest of the crowd.

2. Flyers: Flyer printing does not involve a hefty expense and can be designed easily but the content must be strong enough to call the recipients into action. Full color printed flyers use bright hues and also make the logo of the company look attractive forcing the recipient to take a look at the content.

3. Brochures: Brochures in the past were thought to be for dispersing information about some specific subject but now there are thousands and thousands of marketers using this medium to carve a niche for themselves. The sizes and shapes of brochures have gone through an evolution. Be sure to check out all the different folding options available to you BEFORE designing your piece to make the most out of your brochure.

Print promotions have become a part of every company’s marketing budget. But it is very important that you choose the right printing service to do the printing for your campaign. Visit PrintPapa.com to get all your marketing materials printed.

Date: 15th December, 2017 | Under: Marketing | No Comments

Tip – Understanding Brochure Design

If you want to stand out from the crowd, be different and think outside the box. Your branding should differentiate you from your competitors and should make your customers choose you over them. A well made brochure or a booklet offers you a perfect platform to engage your customers into your products or services. Remember, if you can attract the attention of your customers with your brochure you can have an edge over your competitors.

  • Be informative: There is no golden rule which says that a brochure  has to be a tri-fold piece of printed paper. A brochure can be turned into a book which is filled with information for your customers. You can convert  the brochure into a guide or a toolkit. You can also use graphs and figures in the booklet to inform about the advantages that your product or service has over those of your competitors.
  • Use Pictures: “Picture speaks a thousand words.” Turning your brochure into a photo album that showcases your product or service in action is just the perfect way to impress your customers. Remember nothing can be a better advertisement than the feedback of a satisfied customer. Use photographs of a few satisfied customers along with their testimonials while printing. This not only helps you in establishing the brand but also makes your claims look credible.
  • Size does matter: Large size does attract people and in a promotional brochure, it is no different. Your brochure can become an instant hit if it is large in size and dwarf that of your competitors. Avoid doubling up the information rather highlight the advantages that you offer. You can also try a double fold four panel  brochure.
  • Be different: Being different helps you stand out among the huge crowd. In this fast paced competitive world it is very important to make your own statement. Thus experimenting with design and printing is quite a wise path to choose.
  • Print in high quality: A well designed brochure can be spoiled if the printing quality is not high. So make sure that you always print your brochure on high quality paper from a printer who has expertise in printing high quality brochures.

PrintPapa is a company that can add value to your print promotions and has the expertise in the field of high quality printing of brochures, letterheads, booklets, and other corporate documents.

Date: 14th December, 2017 | Under: Marketing | No Comments

Tip – Maximize Your Door Hanger Design

Printed door hangers can be used for assorted purposes such as advertisements, do not disturb signs, contact us pages, double sided messages and many more. These finely printed door hangers can also be used as a marketing tool for your business.

You can be assured that marketing your products or your services through door hanger can be very viable. This method of advertising is much more cost effective than bulk mailing or brochure and booklet distribution. The design of the door hangers is as important as the message that it holds.

Astounding designs coupled together with exceptional content can grab the attention of new and existing customers. Striking and abstract colors can be used to ensure that people pay attention to the message. Bright photos, contrasting hues, and even assortment of color patterns can grasp attention.

Bold headlines are very distinctive and can impress potential customers for your business. An extensive range of color combination can be used to make your door hanger stand out from the rest. These features work as a catalyst in speeding up the sales of your business.

You can also have double sided door hangers made for you. On one side you can mention the type of business that you own, and on the other side you can print a detailed map locating your showrooms or service centers. Similarly political campaigns and movements can be conveyed through door hangers to spread the message appropriately.

If you have a point to make or a message to spread around the city, then door hangers are your most reliable option. Various restaurant owners can also print their menus and phone numbers for take away orders through promotional door hangers. This makes it easier for both, the consumers and the service providers as well.

Various online print service providers are ready to help you decide on the design, help you choose the color combination and even print it for you. If you are looking to promote your business or advertise your services then look no further, one of the most prominent and consistent printing agencies for door hangers in the US is PrintPapa. Visit PrintPapa to find out more.

Date: 12th December, 2017 | Under: Design Tips, Marketing, Tips & Tricks | No Comments

Tip – The Basics Of Postcard Marketing

Marketing products and services through postcards is a widely used technique in today’s business world, especially small businesses. There are so many things that you can put onto a printed postcard. Note, only the worth while information will lead to successful marketing campaigns. This makes it important for you to choose the right approach and design before you go to a printer. Though there are many tricks of this marketing trade but these are the five main aspects:

  • Lifestyle – Marketing a lifestyle related to the product is the best way to go about your postcard marketing campaign. Using a lifestyle image at the top of a postcard is the best way to catch the attention of your clients. You can select a picture portraying a carefree attitude towards life, or a model with gorgeous dress or even a dude with some of the latest gadgets. If the postcards are printed in the proper manner then the visual appeal of these images makes the readers want to purchase the products instantly, and thus, gives your company a good launchpad.
  • Informative – Today’s age is an age of information. There are so many businesses around the globe that are marketing their products effectively by giving some vital information and statistics. Find out the relevant information about the benefits and dangers of the products and print them on your postcards. People take quite a notice to such type of postcards as they can learn a lot from them and use them in their personal or professional life. If the approach to the postcard is right then they can also make people buy your products. Though the approach is very simple it proves to be very effective.
  • Art – Art is one of the popular themes for marketing a product. Everyone likes a beautiful postcard and then there are some that collect such postcards. Beautiful designs and images along with a provocative marketing message and the logo of the company goes well for most marketing campaigns. But in such marketing techniques the skills of the printing agency play an important role.
  • Forms – Sending forms along with postcards is a great way to get instant clients. Sending the form will make the customers directly order for the products after reading through your benefits and exclusive offers.
  • Souvenir – Souvenir advertising containing facts and images of some important places in the city or some other facts along with your company’s message go well with the clients. This is very useful for people, and thus, they are referred to regularly.

Getting clients to read postcards would mark the success of your postcard marketing campaign. With the choice of the right printing agency like PrintPapa, you can maximize the potential of your marketing campaign.

Date: 11th December, 2017 | Under: Marketing, Tips & Tricks | No Comments

New Product – Carbonless Forms

With the advent of carbonless paper as a great alternative to carbon paper, the whole mess and issues related to carbon paper printing and developing copies have disappeared. And with carbonless paper gaining popularity in all sectors of the industry, the implementation of the same technology for printing carbonless forms have also shot through the roof in recent times.

While Carbonless Forms might seem like a larger investment, it is a wrong notion. Even though carbon papers are still the only option considered safe by marketers, carbonless forms have a much better ROI (return on investment) value and are much more user-friendly than the traditional carbon papers. With the ROI being high, the gradual profits that you make off carbon less forms is much more than what one would make off normal carbon paper printing jobs.

There are numerous benefits that come along with the usage of carbonless forms especially, if you are intent on making it a part of your direct marketing collateral.

  • Much more convenient than traditional carbon-only forms
  • Accurate and acute while reproducing written material
  • Time-saving and can be produced within a quick turn-around time
  • Exact details and cleanliness does not diminish even with multiple copies
  • Innumerable copies of accurate and crisp customer information and other detailed information

The application of carbonless paper is not only encompassing the capabilities of conventional carbon paper, as well as going well beyond the scope of traditional format. These include a number of verticals such as medical offices, educational institutions, law offices, municipal organizations, retail outlets and financial agencies, rental companies, shipping agents and similar other players in the global industry and markets.

Carbonless papers can also be used in a variety of forms, including of bills, contracts, receipts, applications for employment, loan or invoices, prescriptions, enrollment forms and parking tickets as well as debit or credit memos from banks.

With such a wide variety of application in the contemporary industry for carbonless forms, it is obvious that this trend is the one to follow for entrepreneurs and marketers who wish to limb the ladder to success two rungs at a time! However, carbonless forms, may become a sore point in any corporate campaign if it has not been produced or developed by a professional printing agency with authentic carbonless paper.

So even before you start planning strategic implementations of carbonless forms, try and find a reputed and experienced professional printing agency to develop the latter for you!

Date: 8th December, 2017 | Under: Marketing | No Comments

Tip – Mistakes To Avoid When Designing Postcards

Postcards are one of the best tools to enhance the popularity of your business along with building good customer relationships. Though this tool of marketing has often been overlooked, postcards have become an easy, fast and reliable way to increase the sale of your products and services without having to spend a fortune. The unique designs and content of this tool makes it much more efficient than other methods of marketing. There are thousands and thousands of printers providing postcards in today’s date, therefore, it is essential to be aware of some of the common mistakes that are committed while choosing a printer. Printers play an important role in transforming a mind-blowing concept for a business card into reality. Good postcards will be kept by the clients and not thrown away. So, here are some of the things that should be done while choosing a printer:

  • Don’t look for cheap services – As it is always said, cheaper does not mean the better. You can get a postcard for free or for a nominal cost from some printing services. In fact, there are so many free postcard templates available on the Internet that it would be difficult for you to find an original idea. Using these types of free templates and cheap printing services can send a wrong message across to your target audience. Unique designs and content, and customized templates can definitely work as distinctions between serious service providers and those that are run-of-the-mill type.
  • Avoid Flashy Designs – Using blazing colors and designs does not help in business marketing. All the important information should be written in easy to read fonts, carrying a slogan of your company and of course its logo. Such type of design features help to create a great impression on your clients.
  • Adjust the Font Size – The font size should be such that it can be read easily by readers belonging to any age group.
  • Highlight the Important Information – Business postcards should be used as a call to action, therefore, the important information should be made distinct using bold and large fonts.
  • Never Use Postcards Carrying Outdated Information – Outdated information, when read by would-be clients, send a wrong message to them. You definitely have the option to strike out the wrong printed information with a pen and write down the correct information. But think of the impression you’ll make in this process. So, why not take the help of printing agencies to print postcards carrying the latest information to boost your image in front of your clients.

When you have an idea about the do’s and dont’s of postcard printing and designing, then choosing the right printing agency becomes a walk in the park.

Date: 8th December, 2017 | Under: Marketing | No Comments

Tip – Greeting Cards As A Marketing Tool?

Never would anyone have guessed that greeting cards could be used as a marketing tool!

The truth is they can be used as invaluable marketing weapons to edge out the competition. Greeting cards have generally had the reputation of being the bearer of good wishes or greetings for the recipients but have now emerged as the GO-TO choice of marketing weaponry.

Greeting cards can also be used for retaining customer loyalty and interest in the brand. Here are some other advantages of using greeting cards for marketing purposes…

  • Affordable – Greeting cards are much more easier to develop and print than other business marketing collateral such as newsletters and press releases. With simple, suave yet appealing designs, one can easily mold the greeting cards into concrete marketing tools without having to invest a fortune.

 

  • Loyalty – Build customer loyalty and trust in the brand through a constant correspondence via greeting cards. Since they can be sent any time of the year and without any specific occasion, they are a great way to reach out to consumers and hold on to them. Greeting cards not only build a better brand image but also help improve consumer retention statistics for the company.

 

  • Personal Touch – Greeting cards can be a great way to personalize your marketing message for each individual customer. This may be done in spite of using a huge mailing list with generic messages such as Christmas greetings or the Halloween extravaganza. Personalized marketing messages tend to get more results than conventional marketing tools.

 

  • Referral – Publishing the name of past clients or references on the back of a greeting card is a great marketing strategy. This helps to build trust in the service provider or the enterprise, and also helps to present your portfolio to attract potential customers.

 

  • As a Mode to Showcase Gratitude – Your greeting card marketing campaign is good to go with many offers and discount options that will tie in potential customers. But it need not have an offer all the same. A small gesture of ‘thank you’ or ‘welcome to the team’ can boost the morale of the client as well as help improve the chances of a long-standing professional relationship with them.

 

Date: 7th December, 2017 | Under: Marketing | No Comments

New Product – Short Run Pocket Folders

Presentation Folders are great for organizing your marketing materials like datasheets, brochures, product samples and handing them to your client with your business card attached. Looks very nice and make a great first impression. Also they will think twice before dropping it in the garbage. Use it for your next Trade show, Seminar or Sales Presentation.

Normally these kind of folders are printed on a large format offset press, then die cut & glued to get the final product. So there is a big setup charge, and hence getting smaller quantities is not cost effective and sometimes will not make sense. So we came up with our Short Run Folders. You can order as low as 5 and we can turn them around fast. We offer 1 day turnaround for up to 50 folders for a small rush charge.

The only restriction is you cannot print anything on the pockets. 

Date: 6th December, 2017 | Under: Marketing | No Comments

Tip – Basics to an Effective Presentation Folder

Presentation folders are great ways to market your business without you having to go out of your way to achieve the same. The fact that your presentation folder will be the cover for all your necessary documents that assist the marketing campaign can only emphasize its importance.

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A presentation folder can make or break a business deal or create the fine line between closing in on a potential sales lead and losing sight of it. Because your presentation folder is what is representative of the company while in a meeting, presentation or while simply being in the clients’ hands, you need your basics to be right while designing or printing a presentation folder in the first place.

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•    Make It Look Good – The most important part of designing or developing a presentation folder is that it should look the part. It should be designed so that it exudes a bright formal design. Colors such as black, blue, gray or white can be used, depending upon the kind of presentation or service you intend to provide. Often fold-builds look better than spiral builds. Also make sure that the presentation folder envelops the papers or documents within. Overall, the presentation folder should look neat and well-equipped to contain the papers it is meant to hold.

•    The Constituent Material – Play with the material that your presentation folder is going to be of. Instead of the conventional plastic, you can use paper, cloth, or even light cardboard/wood for your presentation folder cover. The catch is to use something that would attract attention but will not look overtly out-of-place or gaudy. At PrintPapa, we offer printing of Presentation Folder on 12 Point Card Stock.

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•    Add Specials – The addition of pop-ups, bookmarks, folder strings can duly help your presentation folder stand out from the rest. Interactive folders are always welcomed by the target consumer base because it is an appreciation of their intelligence as buyers. Even with business associates or partners, make sure you add something special to your presentation folder – maybe a pop-up detailing the USP of your services or company to help improve the retention criteria of your presentation folder.

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•    Shape or Size – Flirting with different sizes or shapes of the presentation folders may also help it attract the attention of the concerned party. For instance, you can design your folder in the shape of a smaller-than-standard rhombus shape – neatly arranging all documents and paperwork in the same order. Thus, not only does your presentation folder become attractive, it also entices the consumer or potential business associate to take it up and peek within – fulfilling the sole purpose of a presentation folder for any enterprise.

•    Labeling and Themes – One should take care in labeling the presentation folder and its contents in the right manner. The theme of the project or your current service/product offered through the presentation folder should be highlighted while designing the presentation folder. Make sure that the folder is personalized and has the right collaborative theme.

Not all printing agencies can print your presentation folders in the right manner. PrintPapa has the right expertise as well as the equipment to print your presentation folders exactly the same as you would have ideally wanted them to be.

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Keep in mind the aforementioned ideas and you will be able to create a great presentation folder that will help you to win over both appreciation from business associates and generate sales leads! Check out our section of Short Run Presentation Folders. You can lower quantities WITHOUT sacrificing quality.

Date: 6th December, 2017 | Under: Marketing | No Comments

Save 20% On Die-Cut (Any Shape) Stickers

Any Shape Die-Cut Stickers are great for company logos which incorporate full color imagery such as landscapes, people and objects. All our any Shape (die-cut) stickers are printed in full color and die-cut to any shape, without the need of any expensive die’s. Just create your die line of the shape you want it to be kiss cut, add your graphics and submit your file.

If you need to use your sticker outdoor in sun or harsh weather condition then choose the option to Print with Lamination.

Hurry & save 20% ALL Dec long:
http://www.printpapa.com/eshop/pc/Die-Cut-Any-Shape-Vinyl-Stickers-c460.htm

Date: 5th December, 2017 | Under: New @PrintPapa | No Comments


 

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