So when the term Powerful Marketing comes into your mind, what is the first thing do you think of? Some message that would directly reach out to the target audience, right? Something stark and remarkable which your potential customers would be able to related to or find catchy! What about booklets? They are impactful, cost-efficient and also give you enough exposure for experimenting.
But if you are still not very convinced, then keep reading this blog.
They Provide Great Value: Yes, a good booklet has got great value for your customers. They are useful, educational and sometimes inspirational as well. The most common ones that are offered by PrintPapa includes 5.5X8.5 portrait booklets, 8.5X11 booklets, 3.75X8.5 booklets, etc. They are indeed known for their great returns. Don’t believe, try it yourself?
Booklets Establish Credibility: Secondly, booklet printing gives you the opportunity to prove yourself. If you incorporate important information or fresh ideas in them, your audience would surely believe in you and this would help you establish a leading position in the market. If your potential customers do not rely on you, there is hardly any chance of you succeeding! A dedicated team and high-end technologies can help you achieve your goal, which only a well-known and passionate company such as PrintPapa can provide you with!
Booklets Immerse Clients in Company Culture: With booklets, you can provide your clients with a sneak-peek of your company culture. This will help in forming a stronger bond that is very much necessary. You can publish case studies, feature stories, etc that would enlighten your readers about your work culture and give them an insight. Try to identify with your clients and investors and you will foster a sense of solidarity. Let the customers be a part of your company and take this bond to a few level higher by being transparent.
A well-established print shop such as PrintPapa knows how to create the most attractive booklets, so get in touch with us for the perfect collaboration. Call us now at +1 408 567 9553 to know more and to place your order online please visit us at www.printpapa.com.
Booklet printing has become an integral part of the promotional campaigns of many companies – both small and big. They can offer a lot of benefits to the marketers and thus they are using these promotional materials extensively. But booklet printing can turn out to be a costly affair if the marketers are unaware of a few money and time saving techniques. Though you should never sacrifice professionalism of the booklet for the sake of low prices. Experienced marketers know many secret tips that assures that the booklet printing does not take up the entire marketing budget of a company. In order to make your booklet affective and attractive some tried and trusted methods should be adhered to. Below are some of the ways to achieve this purpose and save some money all at the same time.
Research from your printer: Hold prior discussions with the printing service provider and know about the standard sizes and weights of paper which are extensively used by them. Standard size and weight usually costs less. If you have taken up the services of an online printing agency then you can save money by printing only 32 pages for the standard booklet format (8-3/8”X10-7/8”) or 64 pages if you want the Digest format (5-3/8”X8-3/8”). If you require even lesser number of pages then print them in increments of 16. This will be the second most cost efficient tip.
Design the Booklet for the number of pages chosen: The layout with graphics and text should fit your budget and the marketing needs. Whether you need a 16 page booklet in standard or Digest format your design should be able to work within these number of pages.
Create an Attractive Cover: The cover for the booklet should be full color with glossy finish. Using the black and white or two color booklets makes it look cheap so opt for the colored variety. You may also use a high resolution photograph that will not cost more than some of the other full color graphics.
Create a thoughtful layout: You can achieve professional look with your booklet without hiring the services of a professional designer by following some simple steps. While designing the booklet do not use more than three or less font styles. Too many types of fonts look sloppy and distract the readers from the message. The design elements used in the booklet should be kept consistent while the layout may be tweaked slightly to avoid monotony. Most eye catching elements used in a booklet should be placed in the right hand corner as this is the location where the eye rests. High quality images and a standard glossy finish should be used in the booklet printing.
With the use of these design techniques you can attain a professional booklet design without costing anything extra. If you still feel you need to hire the services of designer, hire students who have proficiency in designing booklets. They will not only mete out professional designs but cost much less then the professional designers.
Another way to reduce the printing costs is to opt for a professional printing service provider having wide experience in dealing with various types of promotional materials. They will be able to provide cost effective alternatives for the booklet printing project. PrintPapa is one such professional printing agency having wide experience in printing various types of promotional materials such as rack cards, notepads, NCR Forms, brochures, calendars, etc.
Booklets which were considered as a promotional material fit for the educational institutions are finding their worth in the marketing campaigns of many companies, whatever be their size. If you have not designed a booklet before then you will feel that booklet printing is quite a straightforward task. When you get into the act of arranging materials and designing the booklet, new challenges will confront everyday. It is true that booklet printing is quite easy for the experienced booklet printing service providers but for novices there are many mistakes they might commit. These mistakes might prove costly in the long run and may even minimize the impact of your booklet printing campaign. The basic purpose of printing booklets is to inform the readers about the company and its products or services. This is the reason, a designer must provide the right information in the correct order to make a booklet successful. As the booklets generally span between 4 pages and 8 pages it is a challenge to set the layout for booklet. Even a minute mistake may cause huge losses for the company, thus below are some of the biggest mistakes you should look to avoid in your booklet printing campaign.
Blank Areas: Many of the designers forget that a booklet will span across 4-8 pages. If the designers are not careful the final output could have blank pages somewhere inside your booklet. Such a scenario is more applicable if you look to make any last minute changes. So before sending the documents to the printing agency double or triple check the layout to make sure that the booklet will appear just as you had envisioned it.
Too Much Information: Many of the company owners make the mistake of turning a booklet into a full book. It should be kept in mind that booklet is intended to provide only some specific information and not information of all sorts. The content in the booklet should influence the reader to come back to the company and learn more about your business. If there are odd number of pages in your booklet, make sure you trim the content on the booklet. It is better to trim the content rather than filling the booklet with excessive information that will not interest the readers.
Full Color or Black and White?: If you want to draw the attention of the readers, then you should order for the four color booklet printing. Black and white booklets do not have the eye catching potential to make the readers read through. If the four color booklet printing can not be accommodated within your budget, then consider some other types of promotional materials. A neat looking brochure has better marketing potential then a black and white booklet.
Number of Copies: If you are looking to promote your products through booklets, then you should order for a large number of booklets that will meet your marketing campaign needs. Printing agencies might charge higher rates on re-order, thus it is wise to order for large number of copies upfront. Many printing service providers also offer good discounts on bulk orders, so you will also be able to make use of this lucrative option.
Proofreading: Having your booklet proofread thoroughly can mean that it will take some extra days before sending the final work to the printing agency, but it is immensely useful in the long run. It will not only allow you a chance to view what the printed booklet will look like, but it will also provide the company owners and designers a chance to bring last minute changes. Taking some extra time will surely make your booklet marketing campaign a success.
Another important consideration in your booklet printing campaign is the choice of the printer. You should always opt for a professional printing service provider such as PrintPapa who have years of experience in providing high quality booklet printing results to their clients. They also have high expertize in printing short run books, posters, banners, rack cards, calendars, notepads, etc.
Importance of promotional materials in the success of any business has risen starkly. This is the age of marketing and even if you sell the best products in the market at lowest prices you require the support of promotional materials to reach out to the prospective customers. When you consider the various options for promotional materials, booklets are one of the favorite options. With the help of the booklet printing business owners can provide significant amount of information to their prospective customers. Usually booklets span across 4-8 pages, thus there is no dearth of space in these promotional materials. Booklets are used not only to spread the news amongst the customers but also to create a favorable image about the company. It is quite evident then, that booklets should be professionally printed and a single mistake might affect the reputation of any company. Thus editing and proofreading the content for booklets is very important. As the data, images and information required for a booklet are large thus company owners often feel helpless. Below are some proofreading and editing tips which will be of help to you when looking to print booklets:
Proofreading: Before going to a reputed printing service provider, you should get the documents proofread thoroughly. But what exactly is proofreading? It is the task of checking the basic grammar, spell checking and punctuation. In the recent times there are many software available that have in-built proofreading tools. But companies have their own lingo, thus it is important for a human to go through the documents. Another problem with the spell checker is that it can not decipher between the correct usage of there and their.
Editing: In this task you have to check the citations, review all the technical information and rewrite the passages to improve its clarity and readability. Editing is crucial for the booklet printing project as it ensures that the technical specs and other product related information are correct and readily understood by the readers. It is more important for industries that follow a separate terminology.
Work Division: Divide the work equally between the marketing and advertising (whatever be the number of staff in these departments). You may also relieve people from the monotony of the task by switching roles amongst them. Make sure that someone has overseen all the aspects of the final booklet content. Clearly define a person among your staff who will be responsible for the final output of the booklets’ content.
Specialist Help: If you venture into the market there are many companies offering professional editing and proofreading services. The experts in such companies handle many tasks similar to your project. However, such services might not be of much use if your company or industry follows specific jargons. But it is very useful to include a third party, who will be able to provide a neutral assessment of the content.
Editing and proofreading are important as well as tiresome work that has to be done before sending it to a printing agency. After you have sent all the documents there is no turning back. You have to sit back and expect the best results. The best results with your booklet printing can only be obtained if you use the services of a renowned printing service provider such as PrintPapa. They not only print booklets but offer printing services for various other promotional materials such as Business Cards, Bookmarks, Brochures, Doorhangers, Flyers, Greeting Cards, Notepads, Posters, etc.
If you are a business owner you must be using some promotional materials or the other to reach out to the thousands of prospective clients waiting out there. Booklets are one of the promotional materials that can fetch great results for your business expansion plans. These are printed materials having a cover and at least three pages inside. Booklets are usually published by the company owners if they have a lot of information to their prospective clients. In the earlier times such promotional materials were benchmarks of renowned educational institutions, who conveyed their list of courses through these elaborate promotional materials. But nowadays, business owners have found renewed interest in booklet printing. There are various considerations that a business owner has to make before publishing a promotional booklet. One such key consideration is regarding the choice of booklet binding methods. Most of reputed printing service providers will offer various binding methods. But it is crucial to know the advantages of each method before reaching a final decision. So below some of the leading booklet binding methods have been discussed:
Ring Binding: It is also known as notebook or spiral binder. It contains three rings binding the pages and a front cover. Advantage of this binding method is that the pages are removable that is important for booklets. Booklets like the manuals have to be updated from time to time and with the help of this binding you can easily remove and insert pages from the booklet. On the adverse, the ring binders are not durable and they do not carry a professional look.
Saddle-Stitched Binding: These are the best options for booklet binding as they are durable as well as cost low. In this process the pages are stapled along the crease of folds when the pages are still flat. This creates a strong bind when the pages are folded. Only disadvantage of saddle-stitch binder is that the pages are not completely flat.
Coil Binding: When you use coil binding for booklets, it will lay flat when the promotional material is opened. This is the reason this binding method is popular for textbooks. In this process a number of tiny holes are made and a coil wire is wound through the holes. This of course makes the booklet fragile as the pages are prone to be torn by repeatedly brushing against the coil ends. Coils also unwound on top or bottom of the pages.
Thermal Binding: It involves attaching the pages to the cover spine with the use of heated glue. Though it is used in some booklets, but such a method is popularly used for magazines, paperback books or phonebooks. Though it is durable but the costs are higher as there are many intricate steps involved in this booklet binding method.
So do not fall in the trap of some printing agencies who offer cheap binding. Reputed printing service providers such as PrintPapa will offer you high quality binding at reasonable costs. Thus they are definite choice if you are looking to print promotional materials. List of their printing services includes banners, calendars, NCR Forms, Bookmarks, Door Hangers, Envelopes, etc.
Book binding is one of the most important stages in a book publishing industry. Book covers play an important role in the success and failure of books. This is quite ironical considering there is a famous saying “Don’t judge a book by it’s cover.” A good book cover is a result of good binding. Be it booklet or a standard book no good publisher compromises on the binding. Although there are many types of book binding the most popular among them are perfect binding, saddle stitch binding and spiral binding.
Perfect Binding: Popularly known as paperback binding, lay flat bid or Euro bind this is the most commonly used type of book binding. In perfect binding a flexible adhesive attaches a paper cover to the spine of the assembled signatures. This type of binding also comes with a spine which can be used to print the spine of the book. Perfect binding can be used for all sizes of books but the most popular are 8.5×11, 8.5×5.5 and 6×9.
Saddle Stitching Binding: This is usually used for booklet printing or in case of books which contains less number of pages. In saddle stitched booklets pages are held together by staples that run through the gutter. The pages need to be perfectly aligned in case of saddle stitch binding. This kind of binding can be used for books and booklets containing as less as four pages. Two of the most commonly used saddle stitched booklet sizes are 8.5×11 and 8.5×5.5. However many people opt for custom booklet printing.
Spiral Binding: This type of binding is very popular in the corporate sector for preparing reports, sales presentations, proposals, recipe books and maintenance guides. This is the most flexible of the book binding options available. In this method a plastic or metal coil is inserted and twisted through small holes or slots that run along the spiral edge of the book’s cover and pages. A spiral bound book can be opened 360 degrees, letting in open flat which serves as a huge advantage. Spiral bound books also gives the option of later addition of pages making them favorite with the corporate houses.
For the binding quality to be good there should be no compromise with the printing service provider. You need to hire the services of a professional printing agency like PrintPapa who has built expertise in the job. They are equipped with modern printing equipment and print brochures, business cards, letterheads, rack cards, notepads and many other domestic and corporate documents.
Booklets are one of the best ways to promote your products and services. They have been extensively used as a marketing tool along with brochures to sell products and services. This has also made the traditional booklet a little boring. Most of the booklets have the same rectangular shape and are printed four color on high quality paper.
Today’s competitive business environment requires more creative booklets which can catch the eyes of the target audience. Booklets arouse interest in minds of the people to purchase a product or a service and thus it is important to make your booklet attractive and make it stand out. The challenge is to look different at the same time meet the purpose. Here are a few tips for creative booklet printing:
Alter Booklet Cover – Traditional booklet covers have been printed on slightly thicker paper than the rest of the booklet. Try using textured paper, corrugated paper, plastics, cardboards and other interesting materials to make the color booklet look different.
Use Metallic Ink – Although there is nothing wrong with the four color printing that you are used to seeing, using metallic ink will make your booklet stand out. Also metallic ink has an external shine which makes it look great.
Change The Binding – Perfect binding has been used so far when it has come to binding of booklets but you can experiment with other types of binding. Spiral binding or even special string or twine binding would make your booklet look very attractive when compared to other types of booklet.
Play With Shape – You can shun the traditional rectangular booklets and opt for some other shapes like square, triangle or even a circle. This will give your booklet an edge over it’s competitors and make a statement of your creativity.
Add Accessories – This is another way of making your booklet look attractive. You can add things such as a ribbon or metallic studs, plastic shapes and even embossed elements. This will be very impressive.
For your creative booklet printing you will need the services of a good print service provider. This is where a printer like PrintPapa comes in handy. They have expertise in all kinds of printing and designing services. They use the state of art printing technology for printing posters, banners, business cards, letterheads, rack cards etc. They have built a list of successful clientèle over the years due to their high quality service.
We have finally finished with the installation and training on our new Booklet maker from Horizon. Now we can produce booklets in-house, thus reducing cost and turnaround time. To see a quick video of it in action click on the link below: