Online Printing Blog

Where To Place A Poster?

Proper placement is the greatest compliment that a well designed poster needs to create an effective market campaign. Any poster or banner which doesn’t receive proper eyeballs is ineffective. A thorough market research needs to be carried out before placing any poster to create the maximum impact. The target audience and it’s habits and characteristics needs to be studied to target them effectively. Placing posters in public places serves the purpose of garnering maximum eyeballs for any product or service.

• Shopping Malls: They are one of the most effective places to display posters and brochures. As most malls get huge footfalls these days, your poster if placed at the right spot can attract huge crowds. Also the fact that malls are frequented by people of a wide age group they serve as an ideal place to target people on a large scale irrespective of their characteristics.
• Movie Theaters: No movie can sell without good promotional posters. Thus not only do the movies need posters for promotion but movie theaters are a great platform for promotion. Posters and banners other than those related to movies can also be promoted in the theaters.

• High Traffic Areas: Large posters in high traffic areas are an ideal way for a marketing campaign.  Also bottlenecks on busy roads serve as an ideal place to display posters. Sidewalks and  thoroughfares are also ideal for promotion because the sheer number of people who pass through these busy roads.
• Hotels and Restaurants: Although they may not attract huge crowds like the malls and roads they can be used to target niche audience. A poster placed at the entrance of a hotel or a restaurant can draw attention of a sizable percentage of the crowd entering it.
• Educational Institutions: They serve an ideal place to target the youth with posters and newsletters. Also the fact that students are generally very curious, posters placed in educational institutes generally arouse high level of impact.

• Stadiums and Auditoriums: This can serve as another platform for mass promotions due to the large audience during sports and other events. Also the fact that these places do get the coverage from other forms of the media such as television maximizes impact for the posters.

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and printing high end posters.

Unique Design Ideas For Booklets

Booklets and brochures are an excellent way to promote your products or service. From established organization to start ups, booklets serve as an ideal medium to highlight their products and services. The greatest advantage of a booklet over other promotional items such as newsletters and posters is that it carries detailed information on the product or the service. No two products are same thus booklets incorporate unique designs depending on the product and it’s target audience.

• Be Informative: A customer is looking for information and a good booklet should provide it. The booklet should pack as much information about the products as possible. If you have a wide range of products and services, listing them according to their hierarchy is a great idea. Comparing features, prices, and technical specifications will help the customer make the right choice. Too much of product information in a single page should be avoided as they tend to confuse the readers.
• Be Creative: Although boxes and columns have traditionally been the ideal way of designing a booklet there is nothing wrong in avoiding them. If your product targets the youth and doesn’t need to fall back too many guidelines, being a little creative with the booklet is a great idea. However, creativity with design should not overshadow the product information contained in the booklet.

• Customer Is The King: Any booklet which highlights the needs of the customer and addresses it regularly attracts his immediate attention. The booklet should highlight how the product or the service will benefit him. Dedicating a certain section of the booklet to case studies coupled with images and graphs makes the booklet look more impressive.
• Use Graphs and Pictures: Are the features and specifications of your product or service better than that of your competitors? If the answer is an affirmative, then highlight the advantages that you offer in the booklet. Comparing your product with that of your competitor’s in such a case is a good idea. Also use pictures of the products in the booklets. It not only serves  better for the customer but also gives the product a more authentic look.

• Use Testimonials and Accreditation: Testimonials from satisfied customers can go a long way in making the claims look credible. If your product and service has received any accreditation from any external agency it should be highlighted in the booklet. Testimonials and accreditation help in establishing brand value.

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and have expertise in designing and printing booklets and brochures. We offer Short Run Booklet printing from quantity as low as 25 to upto 5000. Visit out Booklet section to get an instant quote and start ordering.

Getting In Touch with Customers with Thank You Cards

How to thank your customers for giving you business? Do you simply write a small note below the invoice? Or do you feel that the quality of your service is enough to impress the customers? One thing should be said in this respect, you are not the only good service provider in your niche business there must be many more other companies. So sending an impersonal note that lacks any personal touch does not do any good to the business prospects. If you show your appreciation to the clients that will make them happy and bring you quality business which even a thousand banners can not bring. So in order to show sincere appreciation to the clients thank you cards are best tools for the businessmen.

But how can the thank you card be used effectively to meet your business needs? Lets see:

• As A Token Of Respect: You can show respect to your clients through the simple and affordable means of a thank you card. It doesn’t take much time to list down the names of the clients and then send them a token of appreciation. It will make the customers believe that they are your treasured clients and special attention is paid to their work. They will also not think of switching from your service. Such greeting cards also create a humane picture of the company and you are identified not just by the products or services you deliver. Respecting and appreciating your client’s will be more potent than sending brochures or booklets promoting your business.

• Personalized Cards: Do not go for flashy designs while choosing a thank you card. Write words and sentences specially for the client. You can start off by addressing the client as dear and then go on to describe his/her project type and the work that has been done. These things will make the recipient feel special.
• Except Holiday Occasions: All the companies send thank you cards along with newsletters after an occasion. Thus this has become a common practice. Think out of the box! Send a thank you card after a a client has taken your service for a specific time period.

• Customize the Cards: Always get the thank you cards printed from a professional printing service provider such as PrintPapa. The thank you cards are generally hung up on the walls and thus they will draw attention. Choose high quality paper while selecting the card and use customized envelopes while sending them.

Making A Brochure or Flyer Stand Out

Sending flyers and brochures along with your marketing mails is one of the standard promotional operations adopted by the companies worldwide. There are many other ways that the marketeers are adopting to get their flyers or brochures noticed by people. While some leave them on the door knobs, others place them on the windshield while others might think of unique ways. There is not one reputed company that has not used  promotional materials to build their brand image. In this rapid rat race every company has only one instruction to their printing service provider that is to make their flyers and brochures stand out from the rest of the crowd. So below are some tips to make your brochures or flyers look unique and attractive at the same time.

• Coloration: It is known to all designers around the world that color schemes for your brochures or for that matter any promotional material should compliment with the logo of the company. But this doesn’t not mean that you can not use creative designs. Use engaging images that compliment with the logo and the niche business that you are in. Suppose you own a pets shop then the images of dogs and cats eating together could be a good design. While designing you are not always handicapped by the color of the logo. Rather you can minimize the size of the logo and use other colors around it to create a design and coloration of your liking. One of the ways to create an impact with colors is to use such colors that the readers will least expect. You may try red font colors against a black background to draw attention. At times the color of the logo may also be changed for certain campaigns. Such as if you are trying to promote a environmental campaign then the color of the logo may be changed to green. Many companies also use different patterns and shapes that will act as separators between different offers and services. This is not only an attention drawing technique but one in which you as a designers will never fall short of ideas.

• Sizes: It can simply be said that the oversized brochures create more appeal to the recipients and thus they are read with more interest then their smaller sized counterparts. To get good return on investment you must order for some oversized brochures the next time around. Though the standard sized brochure is of 8.5-inch by 11 inch but to get attention in the crowd you will need 11 inch by 17 inch. In case of flyers too, the bigger the better. So 8.5 inch by 14 inch or poster sized flyers of 11 inch by 17 inch have a better impression then the rest of the lot. But one small difference is that in the recent past the quarter page or card sized flyers are also a craze as they can be conveniently inserted in the purse.

Every company prints flyers and brochures in order to draw more attention then any other company in their niche. So everyone is on the lookout for unique ideas. But one of the key decisions is selecting a printing agency and this where companies like PrintPapa come into the frame. Such reputed companies make your promotional items distinct from the rest of the lot.

5 Non-Holiday Occasions to Send Greeting Cards

Greeting cards are the  graphical illustration expressing friendship or other sentiment to   make people come closer. In order to keep the clients informed and to keep in touch with them  greeting cards can effectively be used. But one thing that most of the marketeers wish is, to have more occasions to send the greeting cards. So they look out for every special occasions when they can communicate with their clients with the use of the greeting cards.

To help the marketeers out of this situation, below are some occasions when greeting cards can be sent:

• After A Client’s Meeting: You have just had a meeting with one of the client’s, (this may be over the phone or face to face) and want to appreciate for their time given to you. Send a greeting card to mark the occasion. The messages within the card should not be sales based rather write an appreciative note.

• To Cherish A Major Life Occasion: Greeting on holidays is for a wider celebratory cause but if you wish a person on his/her special day then it is remembered. You can congratulate a person on buying a new home or a customer whose child has graduated, etc. Not only do the congratulatory cards have effect on the recipient but same is with the conciliatory ones. You can of course send greetings cards to someone who is sick or a customer who has just lost his near ones. Do not make the mistake of sending any promotional material along with the greetings during such times.
• Celebrating A Major Business Milestone: This is very applicable for the B2B companies. You can send cards along with your brochures to the customers congratulating them on a partnership, expansion, acquisition, anniversary, innovation, etc. If your customers understand that you monitor their progress and are associated with them, they will pay more heed to the promotional materials that you sent with the mail.

• Declaring Your Milestones: It is good to share your joys with the others. So if your company has achieved some milestone, or if you are celebrating some grand  event you can of course consider sending a greeting card along with the usual newsletters.
• Just Like That: Any time can be a good time to  get in touch with your client by sending a greeting card. So if you feel that you are not getting an occasion then send a greeting card just out for nothing.

Thus greeting cards are one great medium to stay in touch with the customers as well as to market your services. Use the custom printed envelopes bearing your company name and logo. The messages though should be personal but the name of the company should be mentioned.

In order to get the best greeting cards you will always require a good print service provider. PrintPapa is one such company that specializes in the printing of various types and sizes of greeting cards.

Creating a Brand Image With Printed Marketing Materials

Are you having problems with deciding how to go about your printed marketing campaign? You might have already decided upon the company messages, the fonts, the colors, the emotions, the logo as well as the target audience. But are you finding it difficult to choose methods to make your print marketing campaign a grand success? Then the below given list of ideas will be of help to you and and your business prospects:

• Corporate Identity Packages – This is one of the first choices that is suggested as a starter for any marketing campaign. These may not have as much glamor as the other marketing materials but with massive repetitions they can lead to success. A corporate identity package makes use of tools such as letterhead, envelopes, business card, brochures and presentation folders. All the materials that are part of this package, bear the company’s name and logo, so that the recipient has a high recall value.
• Direct Mail – From simple postcards, flyers to 80 page catalogs anything can be included in the direct mailing elements list. With the direct mails you can get the promotional messages right in the hands of your prospective clients.  There are many people that will not respond to your first mails but it does not mean that they will not do so in future. So keep repeating the act frequently.

• Press Release - These are generally printed on the company’s letterhead and given out to the media. They are very powerful tools of creating a good brand image. Published press releases can give you an unbiased third party promotion.
• Point of Sale Displays – There are various types of POS displays that are widely used by the businessman such as brochure, coupon book or a menu. Some marketeers also sponsor charity events which makes the company’s name stand out.
• Stickers – Stickers can be used and added to anything. The stickers can be affixed to anything from floors, walls, notebooks, mirrors to many other things. The better you design the stickers the more are the chances of it gaining in popularity. Companies are many times seen handing out stickers to children in parades.

• Calendars – This promotional material will be in front of the recipients eyes every day of the year thus they have a great recall value.
• Banners – Sponsorship in a big occasion such as sporting events, rock shows, festivals are a great way to attract attention. For this you will need a well designed banner which will portray your corporate image in front of thousands of spectators.

When you are looking for a print marketing campaign then it is imperative that you pay extra attention to the materials used by the printer. Only with good quality materials and ink, the promotional materials get their desired worth. PrintPapa is one such company that specializes in the making of high quality marketing materials.

Advantages of using Postcards for Advertising

Marketing is one of the age old techniques to entice the people to buy a product. But nowadays there are so many tools at disposal of the marketeers that it often becomes difficult to choose the best. With the evolution of the Internet there are more and more online marketing tools available. But ask the enterprise owners and they will tell you that mailing is one of the essential components of any marketing campaign. People still like to receive advertising postcards then a direct mail from a company. Postcards have been popular marketing tool ever since the fall of the last century only the content and designing of the cards have changed.

The postcards can either be sent in the form of greeting cards or in order to inform or keep in touch with the clients. But all the content in these cards are advertising based and are accompanied with other marketing tools such as letters, flyers, catalogs and brochures. The heavy marketing content in the postcards differentiates them from other types of normal greeting cards and thus they are called advertising postcards.

These postcards are either sent to the existing client base or they are sent randomly to everyone. But it is always desirable to sent the postcards to the clients that belong to your niche business. The content of such postcards is primarily based on promoting or introducing a new product or service or to update the customers about some new event in the company. Most importantly there is enough of information about the company and its various other products or services present in the postcard. Like direct mails there are no issues of privacy or security. You can expect that the person receiving the mail will cast a glance through your promotional material.

Results for the postcard promotional campaign will only bear fruit if you get the postcards designed from a professional printing agency and one such agency of repute is PrintPapa. The advertising postcard should be catchy and handy as is the case with brochures. Only thing here is that all the information has to be given in compressed form. The card quality has to be good to catch the eyes of the customers and the design has to be unique from the rest of the crowd.

So if you have not used the advertising postcards then it is high time you go to a printing service provider and order for some!

Tips to Create Brochures for Special Events

There are so many people that think that brochures are just for general advertising and can be used as a public relations tool too. But the true fact is that using brochures for special events is the best utilization of this marketing tool. So, below are a few tips that will help you get the best results out of your brochure marketing for events such as presentations, holidays and conventions.

• Conventions: This is a great event to promote your business image and promoting your services to the clients. Attractive colored brochures are highly popular for such conventions. These brochures should carry all the required information about your business. The content for the brochures to be distributed in a convention should be both general advertising and public relations based. There should be equal amount of information given about the company as well as some of its best products. The brochures should be given to the business partners and some of the targeted customers.

• Presentations: You can also get a 4 page colored brochure printed for presenting a report or for your project proposal. The brochures act as a complimentary reading material that will clarify the points discussed in the presentation. These are more public relations oriented as they are used to impress people and get them glued to the report that you are presenting.

• Information Campaigns: If you are running an awareness campaign of any sort then the tri-fold brochures can be used effectively for this purpose too. These materials are generally advertising based and use cheap paper that is loaded with information of all sorts about the campaign and vital information about the company. But using the right printing services is anyways important as the texts should be distinct.
• Employment: Brochures can also be used to find new employees for a company. The content for such brochures revolve around how good a company is and what are the benefits of working in the said company. These brochures are printed using the best printing services as they have a lot of public relations messages and are made with an intention to get the best human resources for a company. The brochures also include application forms for the desired candidates.

As you can see that brochures can be used in many ways than one beyond advertising purposes, it is important to use the best printing agencies. PrintPapa is a renowned printing agency that uses the best technologies in the industry to get the desired print quality.