Creating postcards and direct mail are effective ways to produce sales leads. It also helps to create a lasting impression on clients without burning a hole in your budget. Most importantly, it is an inexpensive and effective way of communicating about your business prospects. It reaches out to a vast number of people too.
Top 5 Tips for Using Postcard & Direct Mail for Marketing Your Business Profitably
Not all businesspersons are aware of how to unleash such marketing strategies. So, here are top 5 tips for using postcard & direct mail for marketing your business:
Make Things Simple – Keep things simple and don’t clutter your postcard into complex font art. Using different fonts should be avoided as it tends to confuse customers. Create a simple postcard, using simple fonts and designs so that a person can skim it and get the information instantly.
Slogan and Materials – Have a cheeky or apt slogan to help people recognize your business. Your direct mail and postcards should reflect your slogan and leave an imprint on people who see it. Remember, Nike’s slogan “Just Do It” which accompanies their all ads? It is such a popular slogan that it has become a synonym for Nike.
Track Your Postcards – Include a note or coupon asking people to bring back postcards and avail discounts on services. This way, you can determine whether your postcards are effective enough to pull more customers to your side. All you need to do is compare the received postcards from the sent numbers to determine the effectiveness.
Convey a Personal Message – Try to make your business postcard as personal as you can, without trying to sound too casual about the products and services you are offering. The idea is to establish a personal rapport with your customers so that they feel valued. It also helps them to recall your brand when they are addressed in a personal way. Remember to print your signature at the bottom of postcard. Invite people to visit your location within their vicinity as a postcard is always an accepted medium for personal invitations or communications.
A last point to remember is simplicity. Using direct mail postcard strategy is an efficient way to market your online business but keep it simple so that your message is understood and readers visit your site again.