Posts Tagged ‘design services’

Great Printing Tips For Brochures

Brochures are one of the most effective ways to promote your business. Along with catalogs they go a long way in promoting your business. A few things need to be kept in mind while designing a brochure for printing:

  • Be Creative – The genesis of a well printed brochure lies in it’s designing. Be creative and original with your design. Use color prominently in your promotional brochure as it makes them look attractive. Be generous with the use of pictures and graphics
  • Know your Size – Optimum size is required for optimum printing. Most often people make the mistake of designing a brochure without planning about the printing part. There are 8.5×11 brochure or the letter brochure, 8.5×14 brochure or the legal brochure, 11×17 brochure or the tabloid brochure. Making error in this step may lead to poor printing of your brochure.
  • Use Bleeds – Using bleeds allows your brochure to have a better look. Brochures are usually printed in large sheets and cut into pieces. Bleed leaves behind a solid ink cover over the edges and  allows you to have a filling look on the edges once the brochures have been cut into individual pieces.
  • Use High Quality Paper – A brochure should brand your business in front of your clients. Using high quality paper thus becomes a must for a good brochure. Opt for a heavier paper as it always results in better quality printing and longer shelf life for your brochure. Try adding a varnish as they will have an appealing effect by bringing in the shine. In case you have a lot of pictures and graphics in your brochures you can avoid the varnish as they themselves will create the gloss.
  • Print in High Resolution – Keep in mind the resolution while designing your brochure. A high resolution printing won’t yield results in case you have designed the brochure in low resolution. Experts suggest 300dpi resolution to be optimum for brochure printing. Remember you bring down the resolution if you want later but the vice versa isn’t possible.
  • High Print Quality – Lay out and designing can fail miserably in case your printing isn’t of the highest quality. You should not compromise upon the quality of your printing under any circumstance. Get in touch with a high quality printer who has expertise in printing brochures.

PrintPapa is a company that has satisfied it’s customers with its printing and design services. It caters to kinds of printing needs and has expertise over printing and designing books, business cards, doorhangers, catalogs and notepads among others.

Date: 27th April, 2010 | Under: Design Tips | 2 Comments

The Essentials Of Banner Marketing

Banners serve as one of the best marketing tools as they cater to a large audience. Along with posters they are the perfect marketing vehicles for advertising your product or service during sporting events, conference and in places like educational institutions and city streets. A well designed banner can be one of the most cost effective ways to market your product or service.

Banners are of two types Economy Banners and Premium Banner. Economy banners are used for short term outdoor marketing like in a sporting event or a trade show where as Premium Banners are those which are for long term outdoor promotion like those found in educational institutions, hospitals etc. A few things should be kept in mind for effective banner marketing.

  • Know your Target Audience – It is very important to know who your target audience is before hanging your banner. It may sound ideal to have a banner in busy areas but large audience tend to have diverse interests which may not be beneficial for marketing. If you plan to target the youth then placing banners at educational institutions and sporting venues will be ideal.
  • Catch the Eye – It is very important to design a banner that is eye catchy. It should be able to grab a person’s attention from a distance. Play with bright colors while designing your banner as they look attractive. Also use catchy one-liners which register in a person’s mind immediately as they can go a long way in the promotion of your products or services.
  • Placement is Key – Placement of a banner plays a key role in making it effective. A banner should be placed such that it can be viewed from a distance. Avoid placing the banner in corners as your target audience might fail to notice it.  Also do not place the banner too high as it becomes uncomfortable for viewing.
  • Use Multiple Banners – Placing a single banner during a large events like a trade fair may not prove to be beneficial. Try placing multiple banners during such events for maximum publicity. Also try having variation in your banner during such events.
  • Print it Perfectly – It is very important to print a banner well after designing it. Look for a professional printing agency which has expertise in banner printing. Do not compromise on the quality of the banner under any circumstance.

PrintPapa is a company that has satisfied it’s customers with its printing and design services. It caters to kinds of printing needs and has expertise over printing and designing books, business cards, doorhangers, catalogs and notepads among others.

Date: 27th April, 2010 | Under: Marketing | No Comments


 

McAfee Secure sites help keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams PrintPapa is PayPal Verified AmexDiscoverE check
Master CardVisaPay Pal
Our Reviews at
Click to see Yahoo Reviews (Opens in a new window)
100% Satisfaction Guranteed Adobe