As printing services have become essential marketing aids for the businesses, thus they are found in every locality. But there is a general misconception among the business owners that only the big names can yield them good results while the local printing services are made for frauds. This is not the truth. There might be some printing agencies in your locality which might deliver the same results as big named companies. When you measure the pros and cons of getting printing locally, the pros definitely outnumber the cons. There are two choices while making a selection of local printers. You can either opt for the physical printing services or search through the Internet to find best online printing services in your locality. Physical printers may be an attractive proposition for some as you will not have to wait on the printers schedule but it is a bit high costing if the number of documents to be printed is not low. Online printing services on the otherhand can provide full color prints of large volumes at cost effective rates. There are various paper size options available with the online printing service providers. Moreover, the online printers are specialized in printing of various types of promotional materials such as letterheads, brochures, posters, business cards, etc.
One of the basic issues surrounding the choice of local printers is that customers often feel they can get better deals online. Thus they look to reduce the printing costs by visiting a reputed online store offering a fair deal. But the reduced cost for online printers depends on the company you choose. If hard to believe prices are offered by a store, then you may be losing out on quality of the end product. As the local printers are based in your locality they will not provide you inferior quality prints. If you are not satisfied with their services you will not recommend them to anyone else and this might hamper their business growth. So the local printers are more careful about the services they offer to their customers. There are many other advantages of using the services of the local printers such as:
When the printers are placed in locality, you can visit the print press anytime you want to and check the proof and adjust the colors for your promotional materials. This saves you from the hassles of traveling or having to wait for extended periods to check your proof.
You can sit with the professionals employed at the local printers and plan the layout and design face to face.
You can check the quality of paper and make sure that it meets your expectations. Paper is an important aspect in getting flawless prints.
Though many online printing service providers will provide you significant discounts, but those will affect the quality of the prints. Though you might have to spend some extra bucks for getting local printing services but that will help your printing promotions significantly, as a print promotion solely depends on the quality of the paper and prints. You will not have to wait for the prints to arrive. When you take up the services of big named printing service provider there are chances that your work will be in the queue and thus will take some time to be delivered. In terms of the local printers you can expect personalized handling of your orders. If you are looking for a local printer in Santa Clara, California then PrintPapa is the best option you can opt for. They have wide experience in printing promotional materials such as envelopes, doorhanger, poster, rackcards, greeting cards, etc.
If you are self employed a business card may be one of the best marketing tools that you have in your hand. Most of us use a standard business card where our name, contact details and work profile is listed in the front of the card. The back or the rear is usually kept blank. This is a complete wastage of a great business opportunity. In today’s competitive business environment you should add punch to your business card.
If not anything else print a simple quote on the back of your business card. To promote your business you can add lots of information at the back of your business card to make it a potent marketing tool for you. Here are a few ideas that you can try at the back of your business card to look it more attractive:
Give a detailed advertisement of the products and services that you or your organization provides. You can also use images if you want but they should be printed in full color.
Print a small map of the location of your office in the map. This will help your potential clients find you easily.
Customer testimonials are one of the best ways of promoting any business. If you have good testimonials it is a great idea to print it at the back of your business card.
Write a small note encouraging people to pass on this business card to people who might require products and service that you deal in.
You can add humor to your card by printing a few jokes or a caricature of your own self at the back of the card. This will make people take a notice of your business card and remember you.
It will be a good idea for you to promote your blogs and social networking profiles on the back of business card. These days many people value activity in social networking sites while doing business.
Put a survey on the back of the business card and ask the recipients to send their replies to you. Promise a gift to the best of the replies.
Write a small note in your own handwriting for the customers. Such personalized appeals can go a long way in promoting your business.
A professional looking full color business card should be printed on quality paper with high quality ink. You need to hire the services of a professional printing service provider to ensure high quality work. Print Papa will serves a good choice for you as they have expertise in printing books, rack cards, letterheads, greeting cards, labels, notepads, catalogs, NCR forms and business cards among others.
Letterheads are one of the most important corporate documents. They often carry your brand name to your clients and potential clients. Boring letterheads will never impress your clients and in today’s business world it is important for you to impress your clients at one go. Here are a few tips that will help you to make your letterhead sparkle:
Avoid Boring Templates: Most people use a template as a easy way of designing a letterhead. These come with custom fonts and sizes. Not all brand names and logos go well with these templates, creating a dull looking letterhead. It will be ideal if you can create your letterhead from scratch.
Experiment with Layout: There is no standard layout for a letterhead and you can be experimental with it. You can place some text sideways instead of placing everything at the top and the bottom of your letterhead. You can also use some graphics at the bottom of the letterhead which will promote your brand.
Highlight Logo and Watermark: One of the ways to make your letterhead sparkle is to highlight the logo and the watermark in it. The logo always brands your business and is important in the long run. A watermark on the other hand will bring in a very professional look to your company letterhead.
Use Color: Color grabs eyeballs and if you are willing to be bold enough with your letterhead than use bright color for your header and footer. You can also make sure that the edges of your letterhead are printed in bright color. This will surely make your letterhead sparkle. Try using colors which relates to your brand.
Add Mettalic: You won’t get the real sparkle unless you add mettalic inks to your letterhead. There are special inks which reflect when light falls on them. These look very attractive to the human eye and will surely go a long way in making your letterhead sparkle.
A sparkling letterhead can only result from a good printing. Make sure that you hire the services of a good printing service provider and PrintPapa would be an ideal choice for you. They have years of experience in printing and promotional services. They have expertise in printing books, greeting cards, labels, notepads, rack cards, letterheads, catalogs and NCR forms etc. They are equipped with the latest in terms of printing technology and have constantly satisfied their clients delivering high quality results on time.
The corporate world has become more competitive than ever in today’s world. Business houses are trying to have competitive edge over their rivals in everything that relates to business be it business cards, letterheads or presentation folders. Most of the organizations are trying to outdo each other when it comes to printing these promotional materials. Here are a few design tips which will help you in creating the best presentation folders:
Play with Shapes: Traditionally presentation folders have been rectangular in shape but it is no rule. You can also be a little creative with the shape of the presentation folder. You can make it semi circular on the top as this will make it look attractive. You can also add a few flaps to a traditional folder and make it look different.
Use Different Materials: You can try out different materials for your presentation folder other than the ones used normally. You can use recycled paper, textured paper, embossed lettering or even plastic while making your presentation folder. This will bring in a unique look to your presentation folder and make it stand out among the crowd.
Create Pockets: One good idea to make your presentation folder look attractive is to create a few pockets inside them. This can be used to carry small pieces of paper and notes in them. These are very useful when the folders are used in meetings. Do not create too many pockets as this will make the folder look unprofessional.
Bathe in Color: To grab attention nothing works better than color. Make sure your presentation folder is printed in full color. Try using bright color as they are more attractive to the human eyes than others. In case your organization has a theme color for its brand, you can use this color for your folder.
Add Clips and Pen Holders: Make your presentation folders more attractive by adding clips and pen holders to the folder. This will serve as a very useful feature on your presentation folder especially when it is being used to carry important papers and other objects.
One of the prerequisites of a good presentation folder is good printing. Do not compromise on the quality or printing or the materials used for your presentation folder. PrintPapa would be be the perfect choice for you in this. They are a professional and well equipped printing service provider with printing expertise in books, greeting cards, brochures, labels, notepads, rack cards, letterheads, catalogs, NCR forms, calendars etc. The customers who have placed orders to them in the past talk very highly of them!
Greeting cards are one of the best marketing tools. Unlike business cards and letterheads they do not outrightly scream business but at the same time convey the message. It is a great way to occasionally greet your clients and connect with potential ones. There is nothing like a customized greeting card as the recipients will remember you forever. Here are a few tips to create a customized greeting card:
Theme It – You need to make sure that you theme your card around something. It could be a seasonal greeting like Christmas or New Year. You can also send out a greeting to share a huge achievement by your business firm. It can also be themed around an environmental issue or a social issue which has reached threatening level. You can also theme your card around an ongoing event like a sporting event or celebration of a historical event.
Message Is Key – Write a custom message even if it is a seasonal greeting. Do not copy the mundane message available on the Internet. A well written message will connect better with your clients and other recipients as it will carry your personal touch along with it. A small poem written by you will be an excellent idea. Instead of printed text try writing the message with your own handwriting. This will give an unique touch to it.
Play With Color – Color arouses human emotion so it is important that your greeting card is colorful. It is not an official document and you will have the liberty of using bright shades of color. In case your brand is themed around a particular color, it will be wise to use the same as it will make it is easily identifiable. Also get the color combinations right to have a balanced greeting card.
Shape It – Although most of the greeting cards are rectangular there is no rule which prevents you from being creative with the shape. You make your greeting card into an oval or a triangular shape. You can also round the edges or give it the shape of one of your most selling products. It can be in the shape of a mobile phone if you are a manufacturer.
A well designed greeting card should be complemented with high quality printing. It is thus important for you to hire the services of a printing service provider like PrintPapa for the job. They are expert printing agencies who deal in booklets, brochures, labels, notepads, rack cards, door hangers etc. They are equipped with the latest equipment in the printing world and have regularly delivered high quality work on time to the clients.
Imagine what would it be like if you could get your readers excited through your envelopes. This is exactly possible if you get creative with your envelopes. Envelopes are no longer just meant to conceal letters but serves as a marketing tool. These days envelopes are turning out to be one of the best and the cheapest marketing tools for most of the corporates. Here are a few tricks which you can use to excite your readers with your envelopes:
Use Quotes: Most envelopes are plain and mundane. You can print some famous quotes or even your quote in the front or back of your envelope. This is something quite uncommon and people are sure to take notice of your envelopes.
Play With Color: Although most of the envelopes are generally light in color, you can become different using a bright or dark color which stands out. If your brand has some color associated with its name and logo you can use it to promote your envelope.
Make It Informative: Make your envelope informative by printing some key information like currencies of different countries or major business centers of the world or some unknown but interesting facts. This will make your readers keep your envelope which will serve the purpose of your promotion.
Use Images: You can use some attractive image on the front of the envelope. By printing a very powerful and intense image on your cover, people will have a healthy respect for your efforts. Images communicate faster than words it will be easy to tell your readers what your mail is all about as well as its authority by the use of images and logos.
Shape It: Although most of the envelopes are rectangular in shape or square occasionally, there is no golden rule which says you can’t change it. Try designing an envelope in the shape of an egg or a triangle. These envelopes can go very well with greeting cards that you might be sending to your clients.
Make sure that your envelopes are printed in high quality paper and from a good printing service provider. PrintPapa is just the right name for you. They are a modern printing agency having latest printers. They have expertise in printing books, rack cards, letterheads, business cards, brochures, catalogs etc. One of their USP is that they have regularly delivered high quality work to clients on time.
If you are publishing a book for the first time there are lot of technical things that you need to keep in mind. The increasing popularity of self publishing has made sure that most authors are dealing with the printer themselves and not going to a publisher. Being a first time printer it is better to ask a few questions rather than give a go ahead to the printer with lots of questions in mind. Here are some questions that you should ask your printer before the printing of your book starts:
The first and the foremost thing is to ask the printer is about the equipment that will be used for printing. A good printer should be armed with the latest in printing technology. For short run books digital printing is preferred where as for long run offset printing is more economical.
Ask for quote for different numbers of books. If the difference between printing of 2000 books and 5000 books is negligible. The cost of printing often differs with the size of the book. Ask your printer to give quote for the different paper size.
Paper quality is another important thing that needs to be considered. There are many kinds of paper available in the market which have their own pros and cons. Make sure you use the paper which will best serve your purpose. Under no circumstance should you compromise the quality of the paper.
The time of deliver is very important in any form of business. It is thus important for you to fix the date of delivery before handing over the job to him/her.
Ask your printer if he/she can get you an ISBN No., if you haven’t got one as yet. It is almost a must these days for your book to have an ISBN no.
Talk to him about the kind of binding that he will provide for the book. Will it be saddle stitch, spiral or perfect bound? If you haven’t yet designed the cover of the book. You could ask your printer to do that for you. A cover design is important as it decides the success of a book.
Hiring the services of a professional printer is very important for the success of your book. A printer like PrintPapa is ideal for your purpose. They are equipped with the latest technology in printing and have expertise in printing letterheads, business cards, calendars, envelopes, catalogs and booklets among other things. They have a list of happy clients having delivered quality work on time.
The advent of the personal computer empowered the authors to typeset their own books. Many authors gave up the older way of writing a book and getting the manuscripts typed before taking it to a publisher. These days all you need to do is to prepare a digital copy of your book using a word processor. Unlike the typewriter, computer softwares allow you flexibility in editing your book from any where in the middle. You have the flexibility to delete and add new things in the middle of a paragraph.
These softwares don’t just allow you to write your book but make your life easy with a whole lot of additional features. They check your spellings and highlight any errors matching with the inbuilt dictionary which have versions from all the major languages in the world. Some advanced softwares can also advise you on sentence constructions They allow you to format paragraphs at one go, insert graphs, tables and histograms. Some of the popular software used for writing books are:
Microsoft Word: This is perhaps the most recognized word processor in the world. The reason for it’s popularity is it’s user friendly interface. The latest versions also gives you suggestions on the sentence construction which is far ahead of it’s competitors.
Open Office Writer: MS Word’s greatest competitor in the open platform. This software has an interface similar to MS Word and does almost everything that Word does. The biggest advantage of Open Office Writer is that it comes absolutely free and can be easily downloaded from the Internet.
Corel WordPerfect: This is not as popular as Word and Writer but does the same work as both of them do. It has a very user friendly interface. For those who like dictating than typing this software serves as a better option than it’s popular competitors.
Adobe PageMaker: Although the development of this software has stopped, it remains one of the favorites of many people till date. It gives the option to customize the page more than most word processors. It takes a little time for you to get adjusted to PageMaker but once that is done there is no software like PageMaker.
K Word: This software was once very popular with many authors for it’s user friendly interface. The software off late is going through regeneration to challenge it’s competitors.
Mellel: This word processor is very popular with the users of the Macintosh platform. This is marketed especially for the technical and academic writers.
Presentation folders are regularly being used these days in the corporate world. Along with letterheads, business cards and envelopes they are perhaps the most recognizable corporate document. Presentation folders are included in many activities include a meeting, conference, business report, sales report, seminar, presentation and many others of this nature. People these days are looking to reduce the cost of presentation folders to cut down on the overall cost. Here are a few simple ways in which you can bring down the cost of a presentation folder:
Presentation folders are used mainly for one off purpose so you can justify selecting a paper which is not very expensive. For that reason our 12pt C2S is a winner. For the low price, it does not sacrifice the quality.
Many presentation folders have a number of pockets and flaps around them. These increase the cost of the presentation folders. Cutting down on the number of pockets and flaps is an ideal way to reduce costs. In our short run folder you can choose to have one or 2 pockets, thus reducing the cost.
Opt for a full color printing for your presentation folder instead of custom PMS colors. This can bring down the printing cost by many folds. Nowdays it is cheaper to print in full color then to print in 1 or 2 colors.
Print exactly the number of copies that you need. Most of the time you will lose more money in case of extra prints than to anything else. A little bit of planning can ensure that you know the exact number you need for your event or seminar. In our Short Run Folder there are various quantity breaks, thus keeping the wastage to minimum.
Some printers do not charge you on the shipping cost and if the printing rates are cheaper, you can get it printed from a far away location if it gives you huge discounts. We offer $25 credit on UPS ground if your order is $150.00 and above. So that is also a great savings.
Hiring the services of a printer like PrintPapa which regularly offers discounts to its customers can help you further. They have been in the print business for long and have years of experience in printing and print promotions. Equipped with the latest technology as far as printing is concerned makes them the ideal choice in the market. They have built expertise in printing both domestic and corporate materials like brochures, calenders, banners, doorhangers and rack cards. Over the years they have built a list of successful clients.
Restaurants can be promoted through many means including posters, banners and flyers but all these have a limited shelf life where as bookmarks ensure promotion over a considerable period of time. Rack cards and menu cards are commonly used inside the restaurant but bookmarks are the best tool to bring people inside the restaurant. Here are a few things that you need to keep in mind while promoting your restaurant through bookmarks:
Catch The Eye: Your bookmark needs to grab the attention of the readers as soon as their eyes fall on it. Try printing it in a brighter shade as brighter colors attract human eyes faster. Write a catchy slogan and have some food images on the bookmark which also makes it look attractive. It can also be in the shape of a spoon which will attract the eyes at the same time do half the publicity with it’s shape.
Choose Books Well: All restaurants have a certain target group be it teenagers, middle aged people or the older generations. So while promoting your restaurant keep in mind the kind of books these particular age groups prefer and put your bookmarks inside those books which would be read by these age groups.
List Specialties: Printing the name and address of your restaurant may not attract people. List out the specialties of your restaurant on the bookmark as this will act as a hook and ensure people are attracted towards your restaurant. Avoid placing a long list of specialties in the bookmark as it will make it look unprofessional. Printing the images of these specialties is also a good idea.
Proximity: Try targeting those bookstores which are very near to your restaurant preferably within a block or two. This will lead to larger footfalls in your restaurant than distributing the bookmarks in a very far away store in the town. Draw a map and give directions from major landmarks around your restaurant. This will ensure that people are able to locate your restaurant easily much to their convenience.
Ensure that your well designed bookmarks promoting your restaurant are printed well and this is where a printer like PrintPapa will come in handy. They have over the years built expertise in all kinds of printing and designing services. They use the latest technology available in the printing industry to deliver high end results to the clients and exceed expectations. They undertake all kinds of domestic and corporate printing jobs including books, notepads, business cards, letterheads and other printed materials.