Direct mailing services are great solutions for the business owners who are looking to increase the sales and expand loyal customer base for their company. It achieves both the purposes of increasing the sales as well as building physical connection between the customers and the company. It has been seen that marketing emails often land up in the spam folders of your mailbox. But when a mail is sent by post and directly delivered to the customers they feel interested in taking a look through. Another impressive aspect of direct mails is that they address the customers by their name. This offers a feel good factor for the recipients.
Direct mails increase the visibility of the company among the customers and make them aware of the products or services the company has. This is a major reason behind the usage of direct mails in the form of brochure, postcard, etc. Even after the recipient has finished reading through the direct mail they usually keep it in their home or office and are constantly reminded about the need of buying the products or services that a company has to offer. Email marketing does not have the same staying power as direct mails. A key aspect of direct mailing for customers is repeated action. At times the direct mail might reach the customers when they do not need the product or services. But there is no need to give up hope. If you keep sending them direct mails now or later a requirement will arise and they will buy from you. Even if the recipient does not buy the products or services himself/herself there is always a chance that they might refer some friends to your company.
Direct mailing using customized postcards is one of the leading ways for effective direct mailing. There are various online printing services providers offering various sizes of postcards and envelopes. You can get your postcards printed in the way you want to, include your company logo, and other information about the company along with the marketing messages to be delivered. Most of the reputed printing agencies online accept designed artwork defining how the direct mail should look like and what content should be used. So get the promotional messages stuffed into the mails and then upload the completed artwork in the mentioned format at the sites. You will also have to provide a mailing list with address and names of the recipients. If there is any other specifications needed mention the same to your printing services provider.
Getting the postcards printed and then been sent to the list of recipients mentioned by you does not cost a fortune. The prices charged by the printing service providers such as PrintPapa do not include the postage prices for the direct mails. PrintPapa offers UV coated full color postcards that are printed on 14 point Gloss and 110lb Matt Cardstock. Apart from postcards other promotional materials such as Flyers, Labels & Stickers, Rack Cards, Letterheads, Banners, etc. are also available at PrintPapa.
Let us take a flashback to the times before online printing services came into existence. Printing promotional materials was a quintessential part of marketing even back then. Marketers were more dependent on printing the postcards, business cards, brochures, posters, banners, etc. back then. But the problem was they had to select a printing press in close vicinity and could not make an independent choice based on the quality of work. Proximity of the printing press had to be close to the office or home of the marketers, for they required visiting the printers from time to time to check the progress of their work. They had to check the proof by physically being to the printers. This was taxing, taking into consideration the busy schedule of the businessmen even back then. They had to either cut on their business time or leisure time to pay such visits.
Now come back to the era of the Internet and online printing services people can order for their choice of promotional materials sitting within the comforts of their home. They can select the items just as they would do from the physical printing service providers. With the popularity of the concept for online printing services the reputed stores are coming up with new ways to make the online order placing, proofing and delivery procedure for their customers simple.
Proof checking is an essential part of promotional materials. Promotional materials signify the professionalism and the core values of the company. Often people form a favorable impression about a company based on the quality of prints and the messages they deliver. With such high stakes even a minor mistake can cause significant drop in sales. From the designing to content used in the promotional materials everything should be thoroughly checked to make sure it is picture perfect. With the online printing service providers you can check the proof sitting back at home in time which best suits you.
Online printing service providers have a well designed website that has options of uploading the artwork and selecting the exact sizes for the promotional materials. You can also add some extra specifications to further customize your printed product. There are tools at the websites whereby you can go through the proof and make the desired changes online. Just save the file after making the change. All the changes made during proof checking will be used while providing the end result. Reputed printing agencies such as PrintPapa offer 3 levels of proofing to make sure the customers get the exact design and content they had desired for. There are various types of promotional materials that you can get printed from PrintPapa such as calendars, greeting cards, letterhead, postcards, rack cards, etc.