Posts Tagged ‘print promotions’

How To Print A Cheap Presentation Folder?

Presentation folders are regularly being used these days in the corporate world. Along with letterheads, business cards and envelopes they are perhaps the most recognizable corporate document.  Presentation folders are included in many activities include a meeting, conference, business report, sales report, seminar, presentation and many others of this nature. People these days are looking to reduce the cost of presentation folders to cut down on the overall cost. Here are a few simple ways in which you can bring down the cost of a presentation folder:

  • Presentation folders are used mainly for one off purpose so you can justify selecting a paper which is not very expensive. For that reason our 12pt C2S is a winner. For the low price, it does not sacrifice the quality.
  • Many presentation folders have a number of pockets and flaps around them. These increase the cost of the presentation folders. Cutting down on the number of pockets and flaps is an ideal way to reduce costs. In our short run folder you can choose to have one or 2 pockets, thus reducing the cost.

  • Opt for a full color printing for your presentation folder instead of custom PMS colors. This can bring down the printing cost by many folds. Nowdays it is cheaper to print in full color then to print in 1 or 2 colors.
  • Print exactly the number of copies that you need. Most of the time you will lose more money in case of extra prints than to anything else. A little bit of planning can ensure that you know the exact number you need for your event or seminar. In our Short Run Folder there are various quantity breaks, thus keeping the wastage to minimum.
  • Some printers do not charge you on the shipping cost and if the printing rates are cheaper, you can get it printed from a far away location if it gives you huge discounts. We offer $25 credit on UPS ground if your order is $150.00 and above. So that is also a great savings.

Hiring the services of a printer like PrintPapa which regularly offers discounts to its customers can help you further. They have been in the print business for long and have years of experience in printing and print promotions. Equipped with the latest technology as far as printing is concerned makes them the ideal choice in the market. They have built expertise in printing both domestic and corporate materials like brochures, calenders, banners, doorhangers and rack cards. Over the years they have built a list of successful clients.

Date: 12th July, 2010 | Under: Design Tips, Tips & Tricks | No Comments

Get Noticed by using Custom Printed RackCards

Rackcards are one of the best known advertising tools. Along with brochures, catalogs and posters they serve as the purpose of comprehensive marketing campaign. They are widely used in hotels, landmarks, stores, restaurants for promotional purpose. Although the cost of printing standard rack cards isn’t much there are some ways in which it can be reduced considerably. A few tips to reduce the costs are:

  • Know Your Purpose: If you know the purpose of your rack card you can save a lot on the cost. There are occasions when your rack card might be required just for a day and thus you can avoid printing them on high quality paper as it increases the cost.
  • Print In Bulk: If you require large number or rack cards over a considerable period of time it is best advisable to print them at one go as it will reduce the cost considerably. The printing charges  do not double when the number of copies get doubled. A long term planning thus can bring down the printing cost.
  • Standard Size is 4″x9″: Rack cards are printed on large sheets of paper and it is economical to make use of the whole sheet. Design and print 4″x9″ rack cards as they are the most widely used size and thus it can reduce the cost by a substantial amount. Designing unusual sizes of rack cards can lead to wastage of paper during printing and thus unnecessarily increase the cost.
  • Find Your Perfect Printer: Different printing service providers charge different rates for printing and you can reduce your costs by finding the printer who offers you the best deal without compromising on the quality. Internet can be used to find out such printing service providers. Look for discounts if they are available with any of the printers.
  • Reduce Wastage: One way to cut down on printing costs is to print the amount required and there by reducing wastage. Many rack cards are printed for a particular event or day or event and do not hold any value after that and thus such rack cards should be printed in the exact required amount.

The idea to reduce the cost of printing a rack card and not it’s quality. Here is where hiring the services of a professional printer like Print Papa can help you get your expected solution. They have been involved in the business of print promotions and are equipped with the latest in terms of printing technology. Over the years they have built expertise in printing catalogs, door hangers, business cards and other printed materials.

Date: 7th June, 2010 | Under: Marketing | No Comments

Tips for Good Newsletter Printing

With the passing of time there has been an evolution in the types of promotional materials but hardly can any match the popularity of newsletters in terms of being the best form of catering fresh information. If you search by print promotions there will be so many mediums available to you such as brochures, letterheads, rack cards, booklets, etc. but hardly can any of these mediums be compared to the overwhelming nature of a newsletter. But the sad part is that most of the company owners in today’s date are using the newsletters in a wrong way. People have become bored with the same old comments “we are the best” and several other such pieces of promotional quotes. Some other marketers make their newsletters so overburdened with facts, figures and information about their company that the recipients feel disinterested in going through them. Thus the location of a large percentage of newsletters in today’s date is the trash box.

The main purpose of a newsletter can be defined as that of building loyal customer base that stays with your company for a long time. If you can build a long term relationship with the readers then you are sure to catch their attention. Below are some tips for ensuring that:

While creating a newsletter be very sure about the target audience. To know your target audience abide by these steps –

  • Gather a group of potential readers. Be clear whether you want to target the customers, affiliates or all the people listed in the mailing list.
  • Create a rough estimate of the payment you expect from them in return for your newsletter service.
  • Know what your prospective audience wants.
  • Get information about your competitors.
  • Study the details what your competitors are doing and design your newsletter based on that.
  • Focus on things that your readers want but somehow or the other your competitors have missed out on those.
  • Be free to use colors and graphics as these will gather a lot of attention.
  • Graphics should also be used as these give a visual relief to the readers from the texts present in the newsletters. It makes the page much easier to read.
  • When using colors always choose colors that are opposite to each other on the color wheel, these are the best combinations.
  • Use visuals to reinforce the important ideas that are present in the text of the newsletter.
  • After all these there is one important act left that is to proofread the matter. This may seem very trivial but it is very important. If there are spelling mistakes, typo errors in a newsletter than it convey a very bad message to the readers.

With these steps you can create a great newsletter. It is important to get your newsletter printed from a professional printing agency of much repute. Print Papa is one of the most reputed printing service providers around and they provide services for a variety of printing materials such as books, bookmarks, posters, banners, notepads, etc.

Date: 28th May, 2010 | Under: Marketing, Tips & Tricks | No Comments

Tips to Design An Attractive Calender

A calender is one of the best promotional tools for your business. It holds an advantage over brochures, newsletters, flyers and envelopes as all these things can land up in the trash. Calenders are a very useful things and most of your clients would use them in their offices and homes. Although there are no hard and fast rules for calender size, but 8.5×5.5 (when folded) and 8.5×11 (when hanged) calender and 8.5×11 (folded and 11×17 when hanged) calender are the most commonly used ones. There are a few things that you need to keep in mind to make your calendar attractive:

  • Focus On Design: Design a very simple yet attractive layout for your calender. Do not clutter it with too many pictures as they make calenders look very amateurish. You can use a desktop publishing tool like  MS Publisher or Corel Draw to prepare the layout. You can also download some good looking templates from the internet and work on them, this will save time.

  • Text Is Key: Do not compromise with the text size of the days and dates as they define the purpose of a calender. Many designers make this mistake and resulting in little use of the calendar. Having a 50:50 ratio between pictures and text is ideal while designing a calendar.
  • Make It Colorful: You need to grab the attention of your audience immediately so play with color. Theme the calendar on the color of your business (if you have any). Have a mix of bright and dark colors as the contrast attracts eyeballs. However, overuse of colors should avoided as it might spoil your brand name.
  • Use Pictures: Try using pictures related to your business in your calendar as it will promote your business. However if you do not have attractive images to promote your business you can purchase some from a good photographer or download from the internet. Try giving a brief description of these images as they tend to make your calender look good.

  • Print High Quality: A well designed calender should be complemented by high quality printing. All your hard work is spoilt if the printing is not up to the mark. Make sure you get your calendar printed from an experienced printer on high quality paper over state-of-the-art equipment.

Hiring the services of a professional printer like Print Papa ensures high quality printing of your calendar. The company over the years has built it’s expertise in print promotions and satisfied it’s clients to the maximum. The company undertakes all types of domestic and corporate printings from letterheads, business cards to short run books and greeting cards.

Date: 20th May, 2010 | Under: Design Tips, Tips & Tricks | No Comments

Design An Attractive CD Booklet

A book whose cover isn’t attractive may not move off the shelve and similar is the case with a CD which isn’t accompanied by an attractive CD cover and a CD booklet. A software, music or video CD is usually accompanied a CD booklet which carries with it the information on the content carried in the CD. In case of an software CD it might be installation instructions where as for a music and video CD it is usually the name of the artists and lyrics or synopsis of the video.

Designing an attractive CD booklet thus becomes necessary to add to their sales. Most often CDs are accompanied by an 8 page booklet but in special cases CDs are also packed with 24 page booklets. A few things need to be kept in mind while designing an attractive CD Booklet.

  • Stress on the Cover – An attractive cover is a must for any booklet as it will often decide if a customer goes on to the next page. Convey the contents in your booklet through the cover. It should carry a very eye catchy image or graphics conveying the theme.
  • Make it Colorful – Colorful CD booklets tend to attract eyeballs. Play with color on the front and the back page of the booklet. Try using contrasting colors for the font to ensure that it grabs attention at first look.
  • Make Content Attractive – Be it a music, video or software CD booklet it will carry a lot of information in the form or content. This can however be made attractive by including pictures and graphical designs. Lyrics accompanied by pictures and small graphics tend to hold the eyes. In case of softwares a graphical flowchart can prove to be handy.
  • Use Brand Name and Logos – The music company or the software company’s logo should find prominence in the CD booklet. The company’s name and the name of the album or the software should also be  highlighted in the cover page of the booklet.
  • Use Copyright Statement – Print the copyright statement, ISBN Number, location and other legal details on the last page of the booklet.
  • Be Careful with the Size – A CD booklet must not be bigger that 120×120 mm in dimension. It should fit in any standard CD jewel case.

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and printing books, posters, booklets and notepads.

Date: 22nd April, 2010 | Under: Design Tips, Marketing | No Comments

How To Design A Perfect Newsletter?

A newsletter is the most important corporate document. Like business cards, presentation folders and  company letterheads, newsletters are becoming primary advertising and marketing tool. Traditionally newsletters were used to give informal or confidential news of interest to a special group but off late newsletters are being used by many business firms to promote their brand among people.

As like books which doesn’t have an attractive cover, face a hard time selling, newsletters also need attractive cover design to grab people’s attention. A newsletter is an informative corporate document which carries lot of test and figures inside and thus the cover is an ideal place to show creativity. Newsletters primarily comes in three sizes which are the 8.5×11 Newsletter, 8.5×7 Newsletter and 8.5×5.5 Newsletter. There are certain things that need to be kept in mind while designing a perfect newsletter:

  • Design a Killing Cover – An attractive cover design ensures that people turn the pages of the newsletter upon seeing it. Make sure that your newsletter is bright in color as it immediately grabs attention. Highlight your brand name and the logo on the cover.
  • Use Images and Graphs – Using images and graphs gives the newsletter a warmer and attractive look. Too much of text tends to take away the attention of a reader from the newsletter. Pictures which correspond to the content should be used in the newsletter.
  • Theme your Newsletter Well – Your newsletter should be able to convey the message you intend at one go. Not all newsletters for different organizations are similar. It is important to theme your newsletter around the message it carries. In case the newsletter carries company’s financial performance it needs to be formal but a newsletter on employees can be more playful.
  • Stress on Content – Content is the soul of any newsletter so write content that is interesting and informative. Include case studies, testimonials and accreditation which will establish the name of your brand and carry the message to the intended audience.
  • Print it in Style – After all the hard work ordinary printing will spoil your newsletter. Hire a professional printer who will use the latest printing technology and use high quality paper for the job. Newsletter if not printed well can hurt your brand image instead of powering it.

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and printing books, posters, booklets and notepads.

Date: 21st April, 2010 | Under: Design Tips, Marketing | 1 Comment

Design Tips For Labels And Stickers

Though small in size labels and stickers are very important and go a long way in promoting your business. Stickers have become simple and effective marketing and advertisement tools. They are placed in cars, helmets and computers or are distributed through company mails. Labels on the other hand come in handy for most organizations especially those involved in product manufacturing.

Removable bumper stickers are the most popular ones and serve best for short term promotion. Full color stickers grab immediate attention of an individual. When it comes to labels square cut labels and round corner rectangle labels are popular with the product manufacturing industry. There is also a huge demand for mailing labels in this industry.

A well designed label or a sticker can promote any business in the same manner as a business card or an impressive letterhead would do. Some things that should be kept in mind while designing labels and stickers are:

  • Design to create Impact – The designing part of the labels and stickers should be such that they create an impact. Stickers should be designed creatively as they are aimed at marketing the brand. Labels on the other hand have a much stricter design guideline as they are usually pasted on the body of the product.
  • Brand Your Organization – One primary objective of labels and stickers is to create awareness about the brand  in front of the target audience. The logo and the brand name should find prominent position in both the sticker and the label. Once the name of the brand is established in the minds of the target audience labels and stickers have achieved their goal.
  • Make Full use of the Space – Labels and stickers are small in size and thus you need to make optimum use of the space. Do not leave empty spaces in the sticker or label.
  • Play with Color – Color tends to create an emotion in human mind and bright colors tend to attract us all.  Design your labels and stickers in full color which will create a buzz around the industry. However in cases where color detracts from your message, it can be avoided.
  • Don’t Compromise with the Printing – A well designed label or a sticker needs to be complemented with quality printing on high quality paper. Hire a professional printer who has expertise in such printing both short run and long run.

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and printing books, posters, booklets and notepads.

Date: 20th April, 2010 | Under: Design Tips, Marketing | No Comments

Design Tips For Presentation Folder

Modern business is all about creating instant impact. A presentation folder is one of the best ways of establishing your brand in front of your clients. Along with other printed documents like the business cards, letterheads and catalogs, presentation folder lets you create a buzz. A well designed presentation folder immediately draws attention and can add a lot of value to your brand. Most Business firms prefer the 9×12 Standard Folder but those who require lesser quantity often opt for short run digital folder. A few things should be kept in mind while designing a presentation folder.

  • Make it Bright – A presentation folder which is bright will immediately catch a person’s attention. Full color presentation folders are thus the most popular of the lot. This however is not a sacred rule and if a bright folder doesn’t sync with your firm’s mission, you can choose darker shades.
  • Work on Logo and Brand Name – Your logo and brand name are the two most important things in your presentation folder as they establish your brand. Try and highlight the logo of your firm in the presentation folder. Your brand name should hold a prominent place in the presentation folder preferably under the logo.
  • Use Attractive Fonts – It is important for any presentation folder to have attractive fonts which grab attention.  Try  font styles which appeal to your specific audience.
  • Know your Audience – There is no universal presentation folder for any organization. Different occasions demand different presentation folders and thus you should find out who your target audience is. If you already know this then  you should be able to pick the right presentation folder themes for them.
  • Make it Sturdy – Your presentation folder should be sturdy enough to hold everything that you plan it to do. You should focus on pockets created to specifically hold business cards, brochures and writing aids such as pen, pencil etc.
  • Be Choosy with the Material – The material of the presentation folder is important. A presentation folder made out of poor quality can defame your brand. A smooth jacket made out of linen can make your presentation folder look attractive.
  • Print High Quality – It is important to print the presentation folder from a professional printer.  All the designing works can become a complete waste if the printing quality is poor.

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and printing books, posters, booklets and notepads.

Date: 19th April, 2010 | Under: Marketing | 1 Comment

How to Obtain an ISBN Number for Self Publishing?

In the book publishing industry there is one metric to distinguish between publishers and non-publishers. If you own an ISBN block, you’re a publisher or else you won’t be recognized. The International Standard Book Number  or ISBN number is the key value that identifies the publisher of a book in all of the online databases and inventory systems used worldwide. It is a 10-digit number that uniquely identifies books and book-like products published internationally.

A publisher or a printing agency generally takes into account the ISBN Number for your book but if you are into self publishing you need to get the ISBN Number all by yourself. There are over 160 ISBN Agencies worldwide, and each ISBN Agency is appointed as the exclusive agent responsible for assigning ISBN numbers to publishers residing in their country or geographic territory. For example the United States ISBN Agency is the only source authorized to assign ISBN Numbers to publishers supplying an address in the United States, U.S. Virgin Islands, Guam and Puerto Rico.

There is a common belief that getting an ISBN Number is difficult which is far from being true. If you are a publisher, e-book publisher, audio cassette and video producer, software producer or run a museum with publishing programs you can approach your ISBN Agency for an ISBN Number. If you are into self publishing getting an ISBN number for your book becomes necessary as without  it you won’t be able to list your book for online sales.

Getting an ISBN number isn’t however free. There is a small service fee to process all ISBN applications. Service fee will be mentioned in the application form. However you will require a new ISBN Number is required for a revised edition. An ISBN Number is usually printed on the lower portion of the back cover of a book above the bar code and on the copyright page.

Once you have applied to the ISBN Agency it takes about 15 business days for non-priority processing from the time an ISBN application is received at the agency. In some countries Priority processing takes two business days from the time an application is received at the agency. Express processing is 24 business hours. Priority and Express processing involves an additional fee.

PrintPapa is a company that offers Soft Cover Book Printing Option at low cost and low quantities. You can order 5 books if you want. There are 3 sizes to choose from and with various paper and cover option. We can also help you in the cover design. We also offer Booklets from 8 to 60 Pages, starting from as low as 25 qty.

Date: 31st March, 2010 | Under: Tips & Tricks | No Comments

How Microsoft Publisher Can Help in Booklet Designing?

Booklets are one of the most effective tools for promotion and marketing. Full color booklets are being widely used these days for promotion of products and services. Setting up a good booklet is very important as a setup often decides the quality of printing. One of the easiest ways to set up a booklet is by using Microsoft Publisher. It is one of the most powerful tools for setting up booklets and other corporate documents such as business cards, brochures, letterheads and calenders.

MS Publisher is one of the most user friendly tools available in the markets which is widely used by both beginners as well as professionals for designing booklets and brochures. It gives the user ample opportunity to play with text, colors, pictures and other graphics. One of the greatest advantages of setting up a booklet or any other document with Publisher is the amount of inbuilt templates that it has. This lets users set up a booklet or a brochure from scratch within a short span of time.

To create a booklet from scratch in MS Publisher all you need to do is open a new document in Publisher. You can choose between Publications by Wizard, Publications by Design or Blank Publications. If you are a beginner Publication by Wizard will be the wisest choice as you are guided in each step. Publications by Design lets you choose from many booklet templates built within. If you however have a completely new idea in your mind and want to work on that Blank Publications is ideal for you.

Be careful about the booklet size before you start setting it up. By default a 8.5×11 booklet will be selected as this is the most widely used size of booklet in the world. However you can set the size to 8.5×5.5 booklet or any custom size that you would like to have. If you choose spiral binded books, be a little careful with the margins as spiral binded books tend to use a lot of space on margins for the bindings. Be careful while selecting the orientation between landscape and portrait.

Now you are ready to test your creativity over your booklet. You can play with text, colors and graphics but remember the golden rule “Don’t overdo anything.” The best of the booklets and brochures are the simplest ones.

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and printing booklets, catalogs and brochures. You can create your booklet in Publisher and then convert to a PDF. See this FAQ. Also see this demo in action at Microsoft Website. Also here is good link to setup Booklets in Publisher.

Date: 29th March, 2010 | Under: Design Tips | No Comments


 

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