Posts Tagged ‘printed materials’

What are the Booklet Binding Methods?

If you are a business owner you must be using some promotional materials or the other to reach out to the thousands of prospective clients waiting out there. Booklets are one of the promotional materials that can fetch great results for your business expansion plans. These are printed materials having a cover and at least three pages inside. Booklets are usually published by the company owners if they have a lot of information to their prospective clients. In the earlier times such promotional materials were benchmarks of renowned educational institutions, who conveyed their list of courses through these elaborate promotional materials. But nowadays, business owners have found renewed interest in booklet printing. There are various considerations that a business owner has to make before publishing a promotional booklet. One such key consideration is regarding the choice of booklet binding methods. Most of reputed printing service providers will offer various binding methods. But it is crucial to know the advantages of each method before reaching a final decision. So below some of the leading booklet binding methods have been discussed:

  • Ring Binding: It is also known as notebook or spiral binder. It contains three rings binding the pages and a front cover. Advantage of this binding method is that the pages are removable that is important for booklets. Booklets like the manuals have to be updated from time to time and with the help of this binding you can easily remove and insert pages from the booklet. On the adverse, the ring binders are not durable and they do not carry a professional look.
  • Saddle-Stitched Binding: These are the best options for booklet binding as they are durable as well as cost low. In this process the pages are stapled along the crease of folds when the pages are still flat. This creates a strong bind when the pages are folded. Only disadvantage of saddle-stitch binder is that the pages are not completely flat.
  • Coil Binding: When you use coil binding for booklets, it will lay flat when the promotional material is opened. This is the reason this binding method is popular for textbooks. In this process a number of tiny holes are made and a coil wire is wound through the holes. This of course makes the booklet fragile as the pages are prone to be torn by repeatedly brushing against the coil ends. Coils also unwound on top or bottom of the pages.
  • Thermal Binding: It involves attaching the pages to the cover spine with the use of heated glue. Though it is used in some booklets, but such a method is popularly used for magazines, paperback books or phonebooks. Though it is durable but the costs are higher as there are many intricate steps involved in this booklet binding method.


So do not fall in the trap of some printing agencies who offer cheap binding. Reputed printing service providers such as PrintPapa will offer you high quality binding at reasonable costs. Thus they are definite choice if you are looking to print promotional materials. List of their printing services includes banners, calendars, NCR Forms, Bookmarks, Door Hangers, Envelopes, etc.

Date: 10th June, 2011 | Under: Marketing | No Comments

Why Opt For Short Run Book Printing?

“How many copies do we print?” This is one question that troubles all authors and publishers around the world. No matter how good the book is, it is very difficult to estimate the number of copies that will sell. The recent economic slowdown where like everything else book sales slowed down made the authors and publishers re-strategize and look for a solution.

The solution is as simple as short run printing which is nothing but publishing books in limited number and accessing the market. If the demand for the books soar in the market reprints are done immediately. This has become very popular with most of the authors and the publishers. The advent of the digital printing has revolutionized short run printing to a certain extent and is encouraging self publishing among many authors. The following are the advantages of short run printing:

  • Short run book printing reduces the chances of loss arising due to non sales of book items as an estimated 30% of printed materials never find buyers. It follows the demand and supply equation better.
  • Even though the price per copy may be high in short run digitally printed books it reduces the overall cost which go into printing book using the normal offset printing.

  • It gives the author the opportunity to publish as low as 25 copies of the book which is advantageous for books which are meant to cater to a very niche audience.
  • The short run printing process is faster than the traditional offset printing and thus proves to be useful in situations where printing has to be done on a short notice.
  • Short run printing is a form of ‘green printing’ as it reduces wastage which is a common thing with the traditional bulk publication system.
  • Short run printing of digital printing gives you the option for variable data printing. Each and every copy of the printed material can be customized which is not possible in normal printing with metallic plates.
  • It encourages first time authors to self publish their own book as the cost of the self publishing as short run printing is cheaper.


To get maximum mileage out of your short run book you need to hire the services of a professional printer like PrintPapa which will guarantee maximum profits and high quality. Apart from printing books they have expertise in greeting cards, flyers, bookmarks, presentation folders, rack cards and booklets. They have regularly high quality work on time and impressed their clients and have built a list of successful clientèle.

Date: 16th August, 2010 | Under: Print News | No Comments


 

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