Brochures are widely used for marketing purposes these days. Images play a vital role in making a brochure look appealing and arousing interest in the minds of the recipients about a product, service or issue. It is very important to ensure that the images printed on the brochure look attractive. Here are a few tips that you should keep in mind to make images in your brochure better:
Use High Resolution Images: Make sure you use high resolution images in your brochure as they will look better. Low resolution images often get pixelated and bring in unprofessional look to the brochure. While designing a brochure in a image processing software use the high resolution images from the source.
Brightness and Contrast: Open the images in an image processing software like Adobe PhotoShop or Corel PhotoPaint and enhance the brightness and contrast of the image. This will make the image look sharper and improve its clarity. However do not increase the contrast too much as it will make the image look darker.
Use Color Correction: It is important to use automatic color correction to your images while editing them on the image processing software. This will create a balance between the colors in the image and bring in a better look. Most softwares will have a noise correction filter and this should be applied on the image too.
Add A Drop Shadow: You can try adding a drop shadow to the image. This will add depth and a three dimensional feel to it. A completely flattened imaged merged with the background brings in a very unprofessional look to the brochure. The direction of the shadow and the distance can be manipulated to bring in the amount of depth.
Use Contrasting Background: The color of the background and that of the image should be contrasting. This will prevent the image from merging with the background. You can also use a darker box as a background in case you are printing a bright image over a bright background.
Frame The Image: This is one of the oldest techniques used for brochure images. Create a frame around the image. You can play with the kind of border and its color while adding the frame to the image.
Presentation folders are one of the most commonly found documents in any office environment and educational institutes. Not only are they a useful document in the office but they also serve as a great promotional tool for any business organization. Along with letterheads and business cards, presentation folders go a long way in establishing your brand. In educational institutes they bring in uniformity to various activities. Here are a few reasons why you should print presentation folder to promote your business:
Presentation folders bring in a professional feel in meetings, seminars and other corporate gatherings.
Presentation folders are useful to the recipients unlike other corporate documents so they have a longer shelf life and more promotion.
These give you a chance to promote the products and services of your company in a detailed manner.
You can send all your business proposals to your clients in presentation folders. This will serve as a good impression to your clients especially the new ones.
Presentation folders are designed to hold a number of notes and pages and will be designed in such a manner as to contain all the papers in one binder.
This is one of the cheapest marketing tools available in the market which can be used to promote a business.
You can use your brand name and logo in the presentation folder. This will give you a great opportunity to brand your business which is a great advantage.
Presentation folders can be used as targeted way of marketing unlike other mediums such as banners and posters which have a lower target rate.
In educational institutions they serve as a great way for seminars and presentations. This professionalism can earn you a few extra points in your grades.
If you are a recruitment firm you can distribute your presentation folders to students in educational institutions. This will serve as a great way to promote your brand.
Full color presentation folders are a great way for companies to promote their products to their prospective clients.
A good presentation folder can only come from good quality printing and you will need the services of a printing agency like PrintPapa for this. They have expertise in handling all kinds of printing jobs both domestic and commercial. They are experts in printing booklets, brochures, labels, notepads, rack cards, greeting cards, business cards, CD/DVD covers and calendars. They have built a list of satisfied clients having delivered high quality printing jobs on time. They are one stop solution for all printing needs.
Restaurants can be promoted through many means including posters, banners and flyers but all these have a limited shelf life where as bookmarks ensure promotion over a considerable period of time. Rack cards and menu cards are commonly used inside the restaurant but bookmarks are the best tool to bring people inside the restaurant. Here are a few things that you need to keep in mind while promoting your restaurant through bookmarks:
Catch The Eye: Your bookmark needs to grab the attention of the readers as soon as their eyes fall on it. Try printing it in a brighter shade as brighter colors attract human eyes faster. Write a catchy slogan and have some food images on the bookmark which also makes it look attractive. It can also be in the shape of a spoon which will attract the eyes at the same time do half the publicity with it’s shape.
Choose Books Well: All restaurants have a certain target group be it teenagers, middle aged people or the older generations. So while promoting your restaurant keep in mind the kind of books these particular age groups prefer and put your bookmarks inside those books which would be read by these age groups.
List Specialties: Printing the name and address of your restaurant may not attract people. List out the specialties of your restaurant on the bookmark as this will act as a hook and ensure people are attracted towards your restaurant. Avoid placing a long list of specialties in the bookmark as it will make it look unprofessional. Printing the images of these specialties is also a good idea.
Proximity: Try targeting those bookstores which are very near to your restaurant preferably within a block or two. This will lead to larger footfalls in your restaurant than distributing the bookmarks in a very far away store in the town. Draw a map and give directions from major landmarks around your restaurant. This will ensure that people are able to locate your restaurant easily much to their convenience.
Ensure that your well designed bookmarks promoting your restaurant are printed well and this is where a printer like PrintPapa will come in handy. They have over the years built expertise in all kinds of printing and designing services. They use the latest technology available in the printing industry to deliver high end results to the clients and exceed expectations. They undertake all kinds of domestic and corporate printing jobs including books, notepads, business cards, letterheads and other printed materials.