Posts Tagged ‘printing service provider’

3 Simple Steps to Check Proof of Your Self Published Book

When you are self publishing book there comes a moment of truth for which you have been waiting both as an author and publisher. You get the printed proof delivered. Before this, all your creative work has existed in word documents, in the layouts and typography. It is the first time that you see and hold your work in hand. Many authors are carried away by the situation and rightly so! Most first time self publishing authors are excited along with frightened. But do not give the go ahead to the printing service provider just yet. You have to proof read the book before it goes for printing. Checking proof for the book ensures that the book is correctly printed. Make sure all the misalignment, weird spacing, wrong fonts and typographical errors are carefully removed. Not only the newbie, many experienced self publishing authors are still bugged by the problems regarding proof checking. You should check the proof like your job depends upon it. And indeed that is the truth; no reader likes to see silly mistakes in a book!

How to check the proof of your book effectively? Let’s have a look at the 3 step process to simplify your proofing tasks:

Step 1: Reading the Book

Give a detailed read through the entire book. While reading through the book mark the typographical errors or other inconsistencies present in the book. While going through the book you should be aware of the following:

  • Are the fonts used consistently through the book?
  • Whether the quotation marks are curled and they are not inch straight?
  • Whether the hyphens are properly mentioned? Hyphens can change the meaning of a word.
  • Is the line spacing between the paragraphs consistent?
  • Are some lines looser while others tighter? Also check whether there are forced line breaks.

You may also ask someone else to read through the book, who hasn’t seen the work before. Independent observers can often uncover many flaws that might have gone unnoticed.

Step 2: Looks of the Book

Forget about the text now and concentrate solely on how the book looks. You should be looking for the below provided list of things in your book:

  • Windows/Orphans: Get rid of the single lines at the bottom of top of a page.
  • Running heads should be consistent and have proper information. The headlines mainly include the chapter and part titles. Often these are the most overlooked parts of the book.
  • Check whether all the chapter openers start from the same place on the page. Also check whether all the elements in the page are similar.
  • Make sure that the pagination is properly done. All the odd numbered pages are on the right side.
  • Page references should also be checked for.
  • Paragraph indents should always be consistent whatever be the style used.

To check the alignment of the pages you should hold the book in one hand and flip the pages quickly using the finger. This will bring to your notice whether there are any misalignment or not.

Step 3: Checking the Cover

It is often the front and back cover of a book that determines the sales of a book. So below are some steps to proof the cover of your book:

  • Are the color and design elements in the cover just as you had planned?
  • Is the book’s title clearly visible?
  • Are the words typed on the spine of the book straight and clear?
  • None of the important information should be close to the trimmed edges.
  • Make sure the ISBN or bar code in the back cover of the book matches with the information in the copyright page.
  • Check whether the category and price included in the book are correct?
  • Proof read the content on the back cover of the book too.

With the help of the above given steps you can check proof of your book effectively and make the changes that will make self published book look more professional. If you have any further troubles you can contact a reputed printing agency such as PrintPapa. They have a wealth of experience in printing various types of promotional materials such as Brochures, Booklets, Calendars, Presentation Folders, Business Cards, etc.

Date: 30th August, 2011 | Under: Tips & Tricks | No Comments

Which are the Latest Trends in Catalog Printing?

There are various types of promotional materials used to elevate marketing and advertising campaigns. Though there are many types of promotional materials used by the business owners but catalog printing is still a key component in the marketing strategies of many companies, whatever be their size. Catalogs are considered as a reference material for both customers and prospective customers and they provide the business owners with the opportunity of cross selling and keeping the products or services at the ‘fingertips of the customers’. With the use of this promotional material business owners can expect to get high return on investment. Thus the business owners are using it more and more in their promotional campaigns.

But like all other promotional materials, catalog printing has also evolved and there are many new trends that have been noticed. These trends provide an edge to the businesses. So you should be well aware of these recent trends as all the other competitors might be reaping the benefits of these recent trends. Some of the key recent trends include the use of extra large catalogs, full color catalogs and coupons. Let us take a closer look at all these trends so that you may make a wise choice when it comes to catalog printing.

  • Extra Large Catalogs: In the earlier times the standard size of the catalog was 8.5X11 inches but nowadays more and more businesses are using 12X12 and even larger sizes of catalogs. Though there are larger costs associated with the catalog printing projects but the number of pages required is less too. With this format you will have more room to fit in more product related information in one page only. Though the costs increase with the need for larger pages but it is neutralized by the need for lesser pages. Larger format of catalogs catch the eyes of the customers faster and this is the reason why more businesses are inclined to use these.
  • Full Color Catalogs: These are a requirement for companies having a large list of products. All the customers expect color pictures and graphics in a catalog and anything less then that looks cliché and sub-standard. Most companies nowadays are using the 100# high gloss paper to provide the best appearance to the catalog.
  • Coupons: Another latest trend in catalog printing is the use of coupons or tear away stickers which can be redeemed at the retail store. These can be included with ease in your catalog printing project. So the business owners do not have to worry much about their designing or printing charges. These coupons have the sole purpose of improving the return on investment dramatically.


Catalog printing is one of the best methods for marketing around. With the utilization of the modern trends in this promotional material businesses are getting better return on investment. Whatever promotional materials you look to print, one of the key considerations is the choice of the printing service provider. You should always opt for a renowned printing agency such as PrintPapa. PrintPapa has huge experience not only in printing catalogs but other promotional materials such as business cards, banners, posters, notepads, rack cards, calendars, etc.

Date: 1st July, 2011 | Under: Marketing | No Comments

What are the Brochure Design Elements?

Originally brochure was a marketing material solely associated with the educational institutes, but nowadays it is used by all sizes of business – whether small, medium or big. Brochure is often the first impression that a potential customer makes about a company. If they are well crafted and designed then they will create a positive impression in the minds of the potential customers. With the proper utilization of a brochure you can convert many potential customers into your customers. But in order to get success with the promotional brochure the designing is very important. Whether you want to perform the designing tasks yourself or hire a graphic designer with a lot of expertize, you should know the basic brochure design elements. By having such a knowledge you will ensure that your brochure designing budget does not go a waste. You can also hire the services of the best designer if you are able to ask him/her pertinent questions learned about the brochure design elements. If the designer is not able to answer some of the pertinent questions then it is time to move on. Below are some of the important elements of brochure design.

  • Uniqueness: Any brochure should tell the readers something unique which differentiates your company from the rest of the crowd. Uniqueness starts right from the way your brochure is designed. Ask the designer from where he/she gets the design inspiration. If the designer says from businesses in the same sector as yours then it could be a red flag. You will not like to get a copy of your competitors brochure design.
  • Simplicity: Cluttering the brochure with heaps of graphics and texts because you have space does not make sense. A brochure should contain only the most relevant information such as the testimonials and benefits. The information, however, will vary according to the function and the audience of the brochure. Ask the designer which design elements can lead to a good brochure design. Remember, lots of images and big texts in various colors can make the brochure hard to read. So if the designer recommends these usages then it is better to move.
  • Resolution of Images: Question the designer on what types of images he/she is planning to use. If the designer is planning to use stock photos make sure that these have high resolution. If low resolution images are used in the brochures they will look blurred and unprofessional. Even if the rest of the brochure looks great, the blurred images will diminish its appeal significantly.
  • Choice of Colors: Use of colors can evoke the right mood that you want the customers to have when they see the brochure. The brochure color should compliment the logo and the colors used in the company name. Ask the designer on the color he/she intends to use. If the designer intends to use the color that corresponds with the logo or the photos used then you are hiring the right professional for the job.


You should also make a careful choice of printing service provider. Only the most experienced printing agencies such as PrintPapa will be able to provide the highest quality of brochure printing. PrintPapa has wide experience in printing different types of promotional materials such as booklets, posters, banners, postcards, letterhead, flyers, NCR Forms, etc.

Date: 29th June, 2011 | Under: Design Tips | No Comments

Tips For Typesetting Self Published Book

First time self publishers consider the design elements with care for their front cover only. They fail to realize the inner pages should be formated with as much precision to provide a joyful reading experience. Though the cover of the book may attract one and all, but readers will spend most time reading through the pages, so the formatting and typesetting of the pages is very important for any self publishing author. There are many reputed printers in the market who will do the formatting and typesetting for the pages if they are paid something extra. This is an easy way out for the self publishers, but if your printing service provider is not experienced enough in printing various types of promotional products as well as self published books, then you might have to spend sleepless nights wondering how your book will turn out to be! This is the reason many self publishers are looking to learn the skills of typesetting and formatting and design the books themselves. This not only saves some hard earned money but also allows the author to decide the exact output for the book. Thus below given are some of the tips that will help you as a self publisher to typeset and format your books:

 

  • Consistency: It is important to maintain a consistency in your book’s layout, this is the way the final print of the book will appear. To make the book look professional you should maintain consistency right from the front cover to the designing and layout of the pages. Always double check whether the headings and text of all the pages is same. Good designing and consistency will make the book easy for the eyes of the readers.
  • Layout: Some consideration should go into the insertion of margins and the page size in your book. These attributes have to be changed depending the layout you want for your book. When you are sending these files to the printing agency make sure they conform to the specifications of the printers, this is especially important if your book contains a lot of images. All the files have to be converted to PDF format before sending to the printer. Word documents and similar types of files can be converted to PDF using Acrobat.com, Open Office or various other paid or free PDF creating software.
  • Text: Most important attribute of the text and font size is clarity and comfort to the eyes. There are various decorative fonts that look attractive but they may pose problems when read for long hours. This is the reason traditional sans-serif fonts are popular among the publishers as they are easy to read in print or on screen for many hours. In this respect the choice of fonts for the book should be made to conform with the rest of the design elements in the book.

Make sure you have checked for these essential features before visiting the doors of the printing service provider. Taking up the services of renowned printing agency such as PrintPapa will help you immensely in getting the best output for the self published book. They not only specialize in book printing but also offer various other printing services such as printing of brochures, posters, banners, calendars, business cards, etc.

Date: 28th June, 2011 | Under: Tips & Tricks | No Comments

How to Create Professional Booklets at Cheap Prices?

Booklet printing has become an integral part of the promotional campaigns of many companies – both small and big. They can offer a lot of benefits to the marketers and thus they are using these promotional materials extensively. But booklet printing can turn out to be a costly affair if the marketers are unaware of a few money and time saving techniques. Though you should never sacrifice professionalism of the booklet for the sake of low prices. Experienced marketers know many secret tips that assures that the booklet printing does not take up the entire marketing budget of a company. In order to make your booklet affective and attractive some tried and trusted methods should be adhered to. Below are some of the ways to achieve this purpose and save some money all at the same time.

 

  • Research from your printer: Hold prior discussions with the printing service provider and know about the standard sizes and weights of paper which are extensively used by them. Standard size and weight usually costs less. If you have taken up the services of an online printing agency then you can save money by printing only 32 pages for the standard booklet format (8-3/8”X10-7/8”) or 64 pages if you want the Digest format (5-3/8”X8-3/8”). If you require even lesser number of pages then print them in increments of 16. This will be the second most cost efficient tip.
  • Design the Booklet for the number of pages chosen: The layout with graphics and text should fit your budget and the marketing needs. Whether you need a 16 page booklet in standard or Digest format your design should be able to work within these number of pages.
  • Create an Attractive Cover: The cover for the booklet should be full color with glossy finish. Using the black and white or two color booklets makes it look cheap so opt for the colored variety. You may also use a high resolution photograph that will not cost more than some of the other full color graphics.
  • Create a thoughtful layout: You can achieve professional look with your booklet without hiring the services of a professional designer by following some simple steps. While designing the booklet do not use more than three or less font styles. Too many types of fonts look sloppy and distract the readers from the message. The design elements used in the booklet should be kept consistent while the layout may be tweaked slightly to avoid monotony. Most eye catching elements used in a booklet should be placed in the right hand corner as this is the location where the eye rests. High quality images and a standard glossy finish should be used in the booklet printing.

With the use of these design techniques you can attain a professional booklet design without costing anything extra. If you still feel you need to hire the services of designer, hire students who have proficiency in designing booklets. They will not only mete out professional designs but cost much less then the professional designers.

Another way to reduce the printing costs is to opt for a professional printing service provider having wide experience in dealing with various types of promotional materials. They will be able to provide cost effective alternatives for the booklet printing project. PrintPapa is one such professional printing agency having wide experience in printing various types of promotional materials such as rack cards, notepads, NCR Forms, brochures, calendars, etc.

Date: 27th June, 2011 | Under: Design Tips | No Comments

How to Create Professional Brochure Designs?

Success of your marketing campaigns is often determined by the quality of promotional materials. Promotional materials possess huge potential. Some marketers would say using the promotional materials in a wrong way is worse then not using them at all! The planning, designing and output of promotional materials often decides how your business will grow. This is the reason companies whether small or big give a lot of stress on these promotional materials. One of the favorite types of promotional materials which the companies are using vastly is brochures. With the help of a well designed brochure you can tell many things about your business and products. The brochures provide enough space to the marketers to clear the doubts regarding the company and its products or services. When done properly brochures can prove to be the best promotional materials. While the experienced marketers find marketing using brochures very easy, but it can cause some serious headache for the newbies. There are many fatal errors that the novice business owners commit which affects the success of their promotional campaign adversely. So below are some tips that will help you to create a professional brochure design:

  • Research: Create a collection of brochures that are published in your locality and try to study each one of them. Categorize the ones that are most attractive and use the positive points in these brochures when designing your own brochure.
  • Audience: Decide on your target audience. Which class or age group of people you are looking to reach out to. Select a professional font which will appear good and can be read with ease. Do not use more than two font styles – one for the body, another for the headings will work fine. You can increase the font size according to the degree of importance. Also bar yourself from the use of underlines and strikethroughs as they make it hard to read through the lines.
  • Purpose Oriented: Decide on the main purpose of the promotional brochure. This will help you select the specific information and arranging it neatly. Arrange the information according to the degree of importance. Make a rough draft of all the elements and then move them according to the needs.
  • Empty Spaces: Use the empty spaces to create a relationship between the contents and the page. Some specific information may be brought into focus by adjusting the space around the text. If there is over use of empty spaces it will affect the over all tone of the page. A word may seem cluttered when there is extra space left without purpose.
  • Other Elements: Borders, bars and boxes are effective in diverting attention to the busy areas and when overdone it can make the brochure look cluttered and even confusing. Use of other alternatives for grouping and separating information is recommended.
  • Simplicity: Always strive to keep the brochure design simple. Use only a handful of features to get the message through. If you want to include graphic elements in your brochure make sure they help to direct the readers attention.


Another important consideration for the final outcome of the brochure printing project is the choice of the printing service provider. You should always opt for a printing agency having years of experience in printing various types of promotional materials such as PrintPapa. The company specializes in printing various types of printed materials such as business cards, booklets, calendars, rack cards, NCR Forms, etc.

Date: 22nd June, 2011 | Under: Marketing | No Comments

Tips to Avoid Self Publishing Traps

In the yesteryear self publishing was a critical task, but got no respect. Today the scenario has changed significantly with many self published books becoming famous as bestsellers. Authors are also realizing the  benefits of self publishing their books. By self publishing their books the authors become masters of all they survey, they have authority in all the aspects of their books. While the experienced self publishers find the task very simple, for the novices it is quite a challenge. They are unaware of the dos and don’t s of the industry and stand a chance of losing money. In this respect there are certain guidelines that the novice self publishers have to adhere by. Lets have a look at some of them:

  • Education: Self publishing is a type of business, so approach self publishing in the similar vein. There are informative books and e-books on self publishing. There are also seminars organized where you can learn the tricks of the trade alongside many other professionals. Such knowledge can prove beneficial in the long run while ignorance can lead to loss of thousands of dollars.
  • Competition: It is very important to study the competition. Do not write on something that has already been written about exhaustively. Be sure that the topic you are dealing with has not been written by any other in the present times. To get an idea about this visit to the local library or bookstore is not enough. You should search online and find out the latest releases and the forthcoming ones. Try to make the book funnier, richer in content, shorter and easier to use then your competitors.
  • Read Minds: You have to anticipate what others want to read. If you want to write upon personal likes and dislikes, then there are high chances that your books will not sell. One of the cruel facts is that nobody in the present times cares about your life history or what you feel about a certain subject. Personal journals should be saved for friends and family and not catered to the general public.
  • Marketing: Even before you visit a printing service provider you should have a marketing plan ready. Identify the target audience and know how you can reach out to them. Get ideas such as how to create a catalog to reach out to the people? Which associations will be the best places to preach about your book? Which magazines or newsletters can you advertise in? Should you sell the book to the companies or should you gift it to entice more readers? Think of the best ways to reach out to the target readers.
  • Editing: The proofreading and editing should be done by a professional. It is great to have a third party opinion about how your book fares. Professional editing makes sure that there isn’t a single blotch in the book.
  • Title: Think of an attractive title for the book. Remember a good title can lead to the success of a book while an uninspiring title can lead to the death of a book. Short titles are the best choices, but do not sacrifice clarity. If you are looking to self publish a non-fiction book be sure to include a sub-title just to make the subject of the book evident.


These are some of the top tips that will help you immensely while self publishing a book. You can also consult with a leading printing agency such as PrintPapa who have years of experience in publishing different types of short run books. They also specialize in the printing of various promotional materials such as booklets, brochures, presentation folders, rack cards, business cards, etc.

Date: 17th June, 2011 | Under: Tips & Tricks | No Comments

How to Edit and Proof Read the Content for Booklets?

Importance of promotional materials in the success of any business has risen starkly. This is the age of marketing and even if you sell the best products in the market at lowest prices you require the support of promotional materials to reach out to the prospective customers. When you consider the various options for promotional materials, booklets are one of the favorite options. With the help of the booklet printing business owners can provide significant amount of information to their prospective customers. Usually booklets span across 4-8 pages, thus there is no dearth of space in these promotional materials. Booklets are used not only to spread the news amongst the customers but also to create a favorable image about the company. It is quite evident then, that booklets should be professionally printed and a single mistake might affect the reputation of any company. Thus editing and proofreading the content for booklets is very important. As the data, images and information required for a booklet are large thus company owners often feel helpless. Below are some proofreading and editing tips which will be of help to you when looking to print booklets:

  • Proofreading: Before going to a reputed printing service provider, you should get the documents proofread thoroughly. But what exactly is proofreading? It is the task of checking the basic grammar, spell checking and punctuation. In the recent times there are many software available that have in-built proofreading tools. But companies have their own lingo, thus it is important for a human to go through the documents. Another problem with the spell checker is that it can not decipher between the correct usage of there and their.
  • Editing: In this task you have to check the citations, review all the technical information and rewrite the passages to improve its clarity and readability. Editing is crucial for the booklet printing project as it ensures that the technical specs and other product related information are correct and readily understood by the readers. It is more important for industries that follow a separate terminology.
  • Work Division: Divide the work equally between the marketing and advertising (whatever be the number of staff in these departments). You may also relieve people from the monotony of the task by switching roles amongst them. Make sure that someone has overseen all the aspects of the final booklet content. Clearly define a person among your staff who will be responsible for the final output of the booklets’ content.
  • Specialist Help: If you venture into the market there are many companies offering professional editing and proofreading services. The experts in such companies handle many tasks similar to your project. However, such services might not be of much use if your company or industry follows specific jargons. But it is very useful to include a third party, who will be able to provide a neutral assessment of the content.


Editing and proofreading are important as well as tiresome work that has to be done before sending it to a printing agency. After you have sent all the documents there is no turning back. You have to sit back and expect the best results. The best results with your booklet printing can only be obtained if you use the services of a renowned printing service provider such as PrintPapa. They not only print booklets but offer printing services for various other promotional materials such as Business Cards, Bookmarks, Brochures, Doorhangers, Flyers, Greeting Cards, Notepads, Posters, etc.

Date: 13th June, 2011 | Under: Tips & Tricks | No Comments

A Guide to Catalog Printing from Businessman’s Point of View

In today’s age of cut-throat competition only business owners having well planned business promotion campaign can survive and flourish. There are various types of promotional materials used by the companies, one such is catalog. So do you use catalogs to promote your products or services? Do you have any plans to engage in catalog printing to boost your sales in the immediate future? If your answer is ‘no’ to these questions then you should read through this blog first and then make up your mind. Custom catalog printing is a part of the promotional campaigns for many reputed companies. They can bring in significant sales to your company. Catalogs are flexible and effective promotional materials that are perfect for various types of industries. They are sure to match your needs too. Below are two major types of catalogs. So look through and select the type of catalog that best suits your requirements:

  • Supplier’s Catalog: This is the first type of catalog. These are applicable for business that sell their products to shops, resellers or sell at wholesale prices. In these catalogs, the list of things you are selling, their respective prices and images of the mentioned products (if possible) should be provided. The Supplier’s Catalog should also contain details of the shipping for all the wholesale products ordered for. Some of the other information incorporated in these promotional materials include details for ordering, shipping schedules, descriptions for packing and other information that may be useful to the customers. When talking about the design of these catalogs, they should be utilitarian. As the Supplier’s Catalog is specially made to attract the resellers, thus it is important to display the prices, special deals and shipping details. To create an effective Supplier’s Catalog there is no need to hire the services of a graphic designer, you should ensure that the design is neat, clean, formal and comes straight to the point. Remember, what resellers look for is a good deal!
  • Retailer’s Catalog: This is common form of catalog. Well designed and printed catalog can sell a variety of products. Displaying images and product presentations are the most important aspects for this type of catalogs. The main intention of this type of catalog is to entice people into buying from the array of products you stocked in your inventory. Each of the products should contain well taken images, prices mentioned and easy payment options provided. It is not important to mention the shipping details unless it is a direct mail catalog. The front cover of the catalog should be dedicated to presentation of special deals and discounts. Designing for the retailer’s catalog should be done with intricacy. The target audience for such types of catalogs are potential as well as current customers. Such customers are very choosy and they will not pay heed to the promotional material unless they find the best prices and the best looking materials in your catalog. Thus, the retailer’s catalog should contain intricate layout and the best looking products. You may use some models to make the catalog impressive, if your industry demands so. The basic aim of the retailer’s catalog should be to show the best side of your products to the customers and ultimately make them buy your products.


Now that you know the benefits of these catalogs for the development of your business, get on with the catalog printing campaign. Your campaign will only succeed if you are able to pick the services of a renowned printing service provider such as PrintPapa. They have years of experience in printing various types of promotional materials such as booklets, bookmarks, posters, banners, rack cards, calendars, etc.

Date: 6th June, 2011 | Under: Marketing | No Comments

Things To Know For Self Publishing Authors

So, you are confident about your writing skills and are ready to self publish a book. Self publishing is an attractive proposition for any author in the present times. But there are various things that the new authors are unaware of while looking to self publish their books. Below are some of the questions that you will come across when self publishing a book and the answers will help you immensely in getting success as a self publishing author.

Do you need an ISBN number?

The answer to this question depends on how you are looking to sell books. If you are looking to sell through the retail stores (or online stores such as Amazon) then the answer is always an “YES”. Though the ISBN number may not be required if you want to sell through a small or independent retailer or you have a consignment arrangement. In all the other cases it is important to possess such a number. You have to apply for the ISBN number once the cover design is finalized. An area should be left vacant where the barcode and the number will be inserted in the future.

How can you obtain ISBN number?

You have to send direct request to the ISBN Agency mentioning the details of the book. The prices of the ISBN processing depend on the time. There are different options for the self publishers such as regular Processing, Priority Processing, and Express Processing. ISBNs are generally sold in blocks of 10, 100 and 1000. So it is important to estimate the number of publications you will be having in the next five years. It is always advisable for the authors to apply for the number well in advance as it generally takes some time before the ISBN number is obtained.

Should you get Copyright for your Book?

The published book will be the result of your hard work, so you won’t want anyone else to publish it. Thus, you should always look to protect your book with copyright. Many authors look to get the copyright without the help of any copyright attorney, but speaking frankly the papers are quite tough to handle alone. So help can be taken.

How many books should you print?

If it is your first publication, it is always advisable to print in small quantities. You will be able to sell the smaller quantity quicker. Though the books are proofread by professionals, but often it is seen there are some typos in them. It allows the author to make the necessary corrections and not 1000s of books are sold with the same embarrassing mistakes.

How important is book cover design?

It is of prime essence. Even the best literary agents will tell you, it is difficult to market a phenomenal book with poor cover design. So the cover should be sharp and commercially apt. While designing the cover of the short run book make sure that the target audience is kept into consideration. The cover should showcase what they want to see.

After you have read through the above given answers it is important to contact a reputed printing service provider in locality such as PrintPapa. The printing agency should have a wealth of knowledge in dealing with various types of promotional materials printing projects too. PrintPapa not only prints short run books they also specialize in the printing of business cards, booklets, calendars, NCR Forms, Rack Cards, etc.

Date: 3rd June, 2011 | Under: Print News | No Comments


 

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