Online Printing Blog

How Newsletter Can Benefit Your Business?

Newsletter is one of the best ways of promoting your brand. Unlike other promotional tools like banners and flyer which promotes in a burst, a newsletter promotes your brand periodically. It is one of the best ways to inform your clients about the latest happenings in your company and industry. It also doesn’t symbolize outright advertisement and thus serves the purpose of bringing benefits to your brand better. Here are a few benefits that a newsletter can bring to your business:

• Newsletters are like a stealth way of advertisement. They do not irritate the clients with their hard selling techniques but put the message across in a very simple manner. It is no wonder the craze that many business organizations have for their newsletter.
• Newsletters give you the option to make the clients aware about the work culture in your organization. This isn’t possible with any other form of printed advertisement.
• It is the most informative promotional material for any business organization. You can talk about the latest technological up gradations in your organization or the policy changes which will benefit the customers.
• 
• It keeps the familiarity factor running for your business. A periodic newsletter reminds the customers of your organization and business. Since they are not hard selling like other forms of promotion, they strike a chord with the clients.
• Newsletters have a much more wider reach than posters and flyers which are generally distributed among the masses.  They are also a very targeted promotional tool unlike many others.
• A monthly or quarterly newsletter acts as a reminder to many of your clients. It doesn’t sound like an advertisement campaign but in a subtle way ensures that your clients still identify with your brand in the market.
• It serves as a public relation tool for your business organization. If your organization has a huge number of people subscribing to the newsletter you can even sell advertisement spaces on it to earn the cost of the newsletter.

A good newsletter can only come from good printing. It is important that you hire the services of a good printing service provider for your printing job. PrintPapa would serve ideal for your newsletter printing job. They have expertise in printing books, letterheads, business cards, calendars, envelopes, catalogs and booklets among others. A testimony to their success lies in the fact that they have a long list of happy clients.

Self Publishing Will Rule The Future

The printing industry is fast changing and one of the biggest advents of the modern publishing industry has been the popularity of self publishing. Not long ago the publishing world was dominated by traditional publishing  companies which did not allow full creative freedom to all the authors. The explosion of the digital era has signaled a paradigm shift in the publishing industry making self publishing a buzz word among writers. Self publishing is the path many authors prefer to walk these days.

Self publishing is gaining immense popularity these days due to the fact that it gives the author creative freedom over his/her work. They can keep the copyrights of their work and gain huge monetary gains rather than a percentage from the publishers. Above all it relieves the authors from the  hard-boiled editor who in most cases are interested in the commercial potential than the actual content of the book. Most first time authors have been at the mercy of the publisher for ages.

Self publishing is not as challenging as it used to be in the earlier times. The digital printing technology has brought down the cost of book printing drastically especially when it is in low numbers. Book printing doesn’t need to go through development of plates and films and has become more like computer printing. This has given birth to what we know as ‘print on demand’ where a author has the freedom to print as many copies as he/she wants even as low as a single copy!

With the rates at which authors are opting for self publishing it won’t be wrong to predict that they will soon take over the traditional author-publisher printing. Self publishing is also on a rise as there are options where people can host digital versions of their books online which are printed and given to readers. Never in the history of the publishing industry were the authors so powerful. Self publishing is a thing for the future as it empowers authors.

To ensure that your self published book is of high quality you need to hire the services of a professional printing service provider like PrintPapa. They are a modern printing house who uses the latest printing technology available in the market and have a well trained staff. They have their expertise in printing catalogs, booklets, letterheads, business cards,  calendars, envelopes etc. The company has regularly satisfied their clients delivering high quality results on time.

The Popular Types Of Book Binding

Book binding is one of the most important stages in a book publishing industry. Book covers play an important role in the success and failure of books. This is quite ironical considering there is a famous saying “Don’t judge a book by it’s cover.” A good book cover is a result of good binding. Be it booklet or a standard book no good publisher compromises on the binding. Although there are many types of book binding the most popular among them are perfect binding, saddle stitch binding and spiral binding.

• Perfect Binding: Popularly known as paperback binding, lay flat bid or Euro bind this is the most commonly used type of book binding. In perfect binding a flexible adhesive attaches a paper cover to the spine of the assembled signatures. This type of binding also comes with a spine which can be used to print the spine of the book. Perfect binding can be used for all sizes of books but the most popular are 8.5×11, 8.5×5.5 and 6×9.
• Saddle Stitching Binding: This is usually used for booklet printing or in case of books which contains less number of pages. In saddle stitched booklets pages are held together by staples that run through the gutter. The pages need to be perfectly aligned in case of saddle stitch binding. This kind of binding can be used for books and booklets containing as less as four pages. Two of the most commonly used saddle stitched booklet sizes are 8.5×11 and 8.5×5.5. However many people opt for custom booklet printing.

• Spiral Binding: This type of binding is very popular in the corporate sector for preparing reports, sales presentations, proposals, recipe books and maintenance guides. This is the most flexible of the book binding options available. In this method a plastic or metal coil is inserted and twisted through small holes or slots that run along the spiral edge of the book’s cover and pages. A spiral bound book can be opened 360 degrees, letting in open flat which serves as a huge advantage. Spiral bound books also gives the option of later addition of pages making them favorite with the corporate houses.

For the binding quality to be good there should be no compromise with the printing service provider. You need to hire the services of a professional printing agency like PrintPapa who has built expertise in the job. They are equipped with modern printing equipment and print brochures, business cards, letterheads, rack cards, notepads and many other domestic and corporate documents.

Some Common Self Publishing Terms

Self-publishing is becoming very popular these days. Many people are opting for this to keep their creative freedom intact which gets compromised at times with the publishers. Earlier it was considered a territory for the first time authors but these days we can see that more and more authors are going in for self publishing. Some of the most common self publishing terms are:

• True Self Publishing: In this the author publishes the book bearing the entire cost of publishing it. He or she goes to a printing service provider with the manuscript of the book and gets it printed. The advantage is that the author is entitled to the entire profit and reserves the entire rights of the book. The author gets the proofreading done all by himself or herself.
• POD (Print-On-Demand): This is a printing method in which new copies of a book or other documents are printed on the basis of their demand rather than in bulk as in the traditional printing business. This concept became popular only after digital printing began as it was not economical to print single copies using traditional printing technology such as letterpress and offset printing.

• Vanity Press: This service is preferred by writers who have not found a good publisher for their work and do not have the means to entirely self-publish their book. A good vanity press proofreads and edits manuscript, designs cover, prints the book and does basic marketing. The downside is that these books aren’t taken too seriously in the market.
• Micro Publishing: This is done by authors who want to target a very niche market. Most of the big publishers do not take up these jobs due to the low volume. In this the author bears the cost of publishing. It is a form of true self publishing which is targeted at a very micro market which can be an educational institute or even a small community.

There should be no compromise on the quality of printing while printing your self published book. You should select a professional printing agency like PrintPapa for your printing job. They are equipped with the latest in printing technology. They have expertise in printing booklets, posters, business cards, banners, letter heads and all other kinds of domestic and corporate items. They have built a list of satisfied clientèle delivering quality work on time. They also provide other services like proofreading in case the writers need it.

How to Print Booklets for Press Kit?

Press conferences are one of the most common affairs in the corporate world. A press kit thus becomes a crucial print item that is extensively used in the business world. Booklet is an important part of a good press kit and it should be printed well. A good press kit carries the impression of the organization and you should not compromise with it at any cost. Here are a few things that you should keep in mind while printing a booklet for a press kit:

• A press booklet should always be a small but detailed printout. It should be comfortably fit into a press kit. It should have complete information about the company that a news person may need.
• The size of the booklet in your press kit also matters and the size of the booklet shouldn’t be too large and it should fit in well inside the booklet.
• Your booklet should contain complete contact details for the news person to make any clarification if they require it.
• Your booklet should have graphics and charts to let people know the performance of your company. It should also have images which promote your business.

• It should be printed on high quality paper as it carries along with it the impression of the organization. There should be no compromise on the quality of the paper.
• Make sure that the image file that you take for printing is of very high resolution. This will ensure that the end product also comes out good.
• Insist your printing agencies to use high quality ink for your booklet. This will ensure that your booklet looks good. You can also use metallic ink for your booklet as this makes it glitter.
• Make sure that the booklet that you are printing is in full color. This will make it look attractive compared to a single color booklet.
• Try a gloss coat on all your booklets as this will bring that element of shine and make your booklet stand out against others.

To print a booklet for your pres kit you will need the services of a good printing service provider. This is where a printer like PrintPapa comes in handy. They have expertise in all kinds of printing and designing services. They use the state of art printing technology for the printing posters, banners, business cards, letterheads, rack cards etc. They have built a list of successful clientèle over the years due to their high quality service.

Tips To Design A Perfect Vacation Brochure

Vacation brochures have been a hit with travelers around the world. Many tourists visit a destination after coming across an attractive vacation brochure and to promote a good destination a brochure becomes necessary. Here are a few tips that you should keep in mind while designing a vacation brochure:

• Provide A Map: This is one of the most important parts of any vacation brochure. You should provide the map of the destination highlighting the important places such as airports, railway stations etc. It should also mark the famous tourist spots in the destination and also have adjoining areas of tourist interest in it.
• Places To Stay: Your brochure should include the names and addresses of the famous hotels in the town. The brochures will look good if the hotels are  arrange according to the tariff from budget hotels to the ultra luxury ones. You can also give other options  that may be available in the place.

• Tourist Destination: This is the most important part of the brochure which people look forward to. Give a brief description of these tourist destinations along with their pictures. It would be wise to include any interesting piece of folktale or history about that place. Also give their distance from the city center and information on the modes of communication.
• Places To Eat: Food is an integral component of a perfect vacation and thus your brochure needs to have the names of the famous restaurants and food joints in the city. Mention the name of the delicacies that the place is famous for and a must eat menu for a perfect vacation.

• Shopping Destination: Shopping is an integral pat of any vacation and thus it is important for your travel brochure to have the famous shopping destinations in the place listed. Also give insights to what the place is famous for and what would be the best memorabilia of that place.
• Near By Destinations: Many vacationers might be interested in visiting nearby destinations and it is good to have these in the brochure. Include the mode of communication and the distance as these informations help the tourists a lot.

A good vacation brochures needs to be printed in very high quality paper with quality ink as it makes the brochure look impressive. You need to also get the brochure printed from a high quality printing service provider like PrintPapa who have high quality printing services and years of experience in the job. They have built expertise in printing both domestic and corporate materials like labels & stickers, NCR forms, presentation folders and newsletters. Print Papa has built a list of happy and successful clients.

Do you Sell Something? Promote it with a Calendar!

Calendar is one of the best tools when it comes to promoting a product. Along with posters and banners they are widely used for product promotion but unlike these two, calendars have a longer shelf life thus it serves as one of the best promotional tools for a product. Calendars find use at home unlike many other promotional materials and thus are great for promotion. Here are a few tips which can help you promote your product through a calendar:

• Use Pictures: This is perhaps the oldest way of promoting a product through calendar. Use the picture of your products in each page of your calendar and write some USP of the product. This will arouse interest in the minds of your potential customers. Use colored images in the calendar as they tend to attract eye balls more and will serve better for promotion.
• Calendar Format: Single page calendar aren’t the ideal tool if you have a large product line. Try printing a calendar with 12 pages as this will give you extra pages to promote your product. Ensure that the pictures of the products are placed prominently and become the center of attraction in your calendar. Do not however compromise with the date card in the calender as it might spoil the whole idea of designing one.

• Shape It: Another way to design a calendar to promote your product is to play with the shape of your calendar. For instance if you are selling cellular phones you could shape your calendar in the form of a phone which will look unique and attract the eyes of the audience immediately.
• Use Back Page: If you are printing a table tent calender it is advisable to use the back page also for your product promotion. You can print the detailed features of your product on the back page. Many people fail to realize that even the back of a table calender can also be effectively used for product promotion.
• Distribute It: It is one thing to print a calender and another to make sure that the right target group gets it. Study your target audience and ensure that you distribute it in the right place. This will ensure that your product gets the maximum promotion.

A well designed calender will become a great tool for promotion only when it is printed in high quality. This is where the services of a professional printing service provider like PrintPapa is required. They are experts is printing of domestics as well as corporate documents such as books, brochures, catalogs and rack cards. They are equipped with the latest technology in printing and deliver more than expected results. To order calendars from PrintPapa click here.

Advertising Restaurants Through Postcards

The food industry has become more competitive than it ever was. There are new restaurants opening everyday. But you can create a large customer base with the proper use of the promotional materials. There are various types of promotional materials available with the printing agencies today but there are some special promotional materials that will suit your niche business. In case of the restaurant industry postcards is the happening medium of advertising in today’s date. Before going into the deeper aspects of postcard marketing let us first take a look at why you should opt for such a promotional campaign?

Why do Restaurateurs Send Marketing Postcards?

When you are opening a new restaurant you can send invitations to your guests and make them aware of your opening date with the help of the marketing postcards. You can tell people that there is grand new dinning place where they can enjoy delicious dishes with their families and that too at a very reasonable price. The postcards can also be used as coupons for free entry, discounts or eat all you can.

You can also announce special events that you have planned at your restaurant with the help of the postcards. You are offering some special seasonal bonanza then you can tell it to people. For example you have hired singers to your restaurant and this can be informed to the masses with the help of this promotional material.

Some people simply can’t resist when they see delicious food. For them you can send postcards having the pictures of delicious dishes prepared in your kitchen. The pictures will also give an idea to the customers about the servings available at your restaurant.

There are various questions that rise in the minds of the customers such as do you offer home delivery of the ordered food? Do you have catering facility for special events? Do you take orders over the phone? You can make a list of these questions and answer them in your postcard. Include your phone number, website address and menu in the postcard for ready reference of the customers.

Some Tips for Owners

It is important to know your strengths first. Everyone will want to know what they can get in your restaurant which they will not get elsewhere. So if there is a special dish in the menu highlight it. Always create a list of the best things that your restaurant can provide.

Use high quality photos of your restaurant. There should be no dull element in the photos. They are meant to basically lure the people to the restaurant so select only the best pictures and dishes for your marketing material.

The budget for a postcard marketing campaign is a lot less when compared to the other forms of promotional materials such as banners, calendars, bookmarks, etc. But with good designing and thought this can boost your restaurant business significantly. But if you are looking to get good quality prints then it is necessary to take services from a renowned printing service provider such as Print Papa. This company not only prints postcards they also offer printing services for rack cards, books, notepads,  brochures, flyers, envelopes, etc.

How To Print Cheap NCR Forms?

NCR forms are used in so many important places nowadays that they have become an important item in every printer’s list. In the past there used to carbon papers, but they made the copies messy, at times wasteful and time consuming too. But with the development of carbonless NCR forms there are so many easy options at your fingertips today. Making multiple copies is now just matter of a few seconds.

Actually the NCR forms are chemically treated paper which can transfer the writings or typed impressions from the page on top to the consequent pages without any hassles at all. Such multiple copy forms are used for many purposes such as statements, invoices, contracts, purchase orders, receipts and other business uses. Here are some NCR forms printing options that you may use for the benefit of your business.

• Number of Parts: Printers usually perform NCR form printing from 2 to 6 parts. But the most popular NCR forms are found in 2 to 4 parts. The number of parts is basically determined by your business requirements. You have to decide on the number of copies that will best suit your operations. Whether you require copies for the accounting team, sales team and one for the customers or there are other copies required. But in most cases the 3 part NCR form does the job.
• Ink Types: The single color ink printing jobs cost little as compared to the use of many colors. There are so many companies that want to make the top copy (that is given away to the customers) impressive with the use multiple colors. Most of the companies use multiple colors on the top most page along with some designs while the rest which are more of business department copies are kept in their simplest forms. You could also go for double sided printing with these forms, where on the back side there will be instructions for the customers.
• Binding: You can either opt for loose NCR forms or may order them to be bound together. NCR forms can be bound on the edges as this keeps the forms together and yet they can be dispensed off one at a time easily. There is also the booklet styled option available. Booklet NCR forms have their own benefits. They allow you to keep the numbered copies together as they have a cover wrap that can be inserted between the forms. Booklet forms are great for use in case of invoices, receipts, sales orders, etc.
• Numbering on the Forms: Numbers are a very important aspect of NCR form printing. The numbers should be in sequence so that they can be used for verification later.

These steps will surely help you while deciding to print NCR forms. It is important that you choose a printing service provider that can offer you not only high quality prints but also deliver you the ordered items in quick time. Print Papa is one such company that has delivered satisfactory results to all their clients. They offer printing services for various types of promotional material such as booklets, bookmarks, banners, notepads, etc.

Designing a Corporate Greeting Card

Everyone likes to receive a greeting card on some festival or auspicious occasion in their life. It creates a sort of bonding between the sender and recipient. If you are a business house then you will never get a better chance to create a bonding with your present and prospective clients then by sending customized greeting card. Though you may pick up any of the attractive greeting cards available in the market but it does not have the desired effect. A personalized corporate greeting card gives more control on how you want to portray your business image.

Corporate greeting cards are often seen as a token of appreciation by the recipients and they also spread news and goodwill of your business. If you have a fancy for designing then you would be glad to know that corporate greeting cards can be created sitting in your cozy home.

• Publishing Tools: First thing that you will require to make a good business greeting card is a desktop publishing software such as Pagemaker, Adobe Illustrator, InDesign, etc. Most of these publishing tools have a easy to understand step by step guide. You can save a lot of time if you use a software that you are familiar with or that you have used in the past. It is recommended that you use a less complicated software to fetch desired results for your promotional campaign. You will also find a lot of readymade templates in the publishing tool but it is always desirable that you prick your brains and create something unique reflecting your business.
• 
• Dummy Card: Create a dummy card and then take a print out. View the card and you are sure to find many corrections to be made. Corporate greeting card created by you will be sent to professionals so they have to be professionally designed bereft of any errors.
• Colors and Fonts: Flashy colors and images might make the card unsuitable for professional use. It is better to stick to a simple theme and images that include the company logo. Choose a font that will best suit the mood of the card. Some of the curvy fonts make the content hard to read. So be simple.
• 
• Alignment: Alignment for the card is also very important so draw vertical and horizontal guidelines. This will make sure that the text and the images are consistent and nothing jets out.

After finishing off with the designing part you have to select a printing service provider. This choice is vital. Selection of the printing agency should be based on time of delivery, pricing as well as quality of work. Print Papa is one such company that has over the years gained reputation with their quality prints for different types of promotional materials such as booklets, brochures, notepads, etc.