Posts Tagged ‘promotional materials’

How Online Proofing Can Save You Time?

Let us take a flashback to the times before online printing services came into existence. Printing promotional materials was a quintessential part of marketing even back then. Marketers were more dependent on printing the postcards, business cards, brochures, posters, banners, etc. back then. But the problem was they had to select a printing press in close vicinity and could not make an independent choice based on the quality of work. Proximity of the printing press had to be close to the office or home of the marketers, for they required visiting the printers from time to time to check the progress of their work. They had to check the proof by physically being to the printers. This was taxing, taking into consideration the busy schedule of the businessmen even back then. They had to either cut on their business time or leisure time to pay such visits.

 

Now come back to the era of the Internet and online printing services people can order for their choice of promotional materials sitting within the comforts of their home. They can select the items just as they would do from the physical printing service providers. With the popularity of the concept for online printing services the reputed stores are coming up with new ways to make the online order placing, proofing and delivery procedure for their customers simple.

 

Proof checking is an essential part of promotional materials. Promotional materials signify the professionalism and the core values of the company. Often people form a favorable impression about a company based on the quality of prints and the messages they deliver. With such high stakes even a minor mistake can cause significant drop in sales. From the designing to content used in the promotional materials everything should be thoroughly checked to make sure it is picture perfect. With the online printing service providers you can check the proof sitting back at home in time which best suits you.

 

Online printing service providers have a well designed website that has options of uploading the artwork and selecting the exact sizes for the promotional materials. You can also add some extra specifications to further customize your printed product. There are tools at the websites whereby you can go through the proof and make the desired changes online. Just save the file after making the change. All the changes made during proof checking will be used while providing the end result. Reputed printing agencies such as PrintPapa offer 3 levels of proofing to make sure the customers get the exact design and content they had desired for. There are various types of promotional materials that you can get printed from PrintPapa such as calendars, greeting cards, letterhead, postcards, rack cards, etc.

Date: 2nd September, 2011 | Under: Marketing | No Comments

Which are the Latest Trends in Catalog Printing?

There are various types of promotional materials used to elevate marketing and advertising campaigns. Though there are many types of promotional materials used by the business owners but catalog printing is still a key component in the marketing strategies of many companies, whatever be their size. Catalogs are considered as a reference material for both customers and prospective customers and they provide the business owners with the opportunity of cross selling and keeping the products or services at the ‘fingertips of the customers’. With the use of this promotional material business owners can expect to get high return on investment. Thus the business owners are using it more and more in their promotional campaigns.

But like all other promotional materials, catalog printing has also evolved and there are many new trends that have been noticed. These trends provide an edge to the businesses. So you should be well aware of these recent trends as all the other competitors might be reaping the benefits of these recent trends. Some of the key recent trends include the use of extra large catalogs, full color catalogs and coupons. Let us take a closer look at all these trends so that you may make a wise choice when it comes to catalog printing.

  • Extra Large Catalogs: In the earlier times the standard size of the catalog was 8.5X11 inches but nowadays more and more businesses are using 12X12 and even larger sizes of catalogs. Though there are larger costs associated with the catalog printing projects but the number of pages required is less too. With this format you will have more room to fit in more product related information in one page only. Though the costs increase with the need for larger pages but it is neutralized by the need for lesser pages. Larger format of catalogs catch the eyes of the customers faster and this is the reason why more businesses are inclined to use these.
  • Full Color Catalogs: These are a requirement for companies having a large list of products. All the customers expect color pictures and graphics in a catalog and anything less then that looks cliché and sub-standard. Most companies nowadays are using the 100# high gloss paper to provide the best appearance to the catalog.
  • Coupons: Another latest trend in catalog printing is the use of coupons or tear away stickers which can be redeemed at the retail store. These can be included with ease in your catalog printing project. So the business owners do not have to worry much about their designing or printing charges. These coupons have the sole purpose of improving the return on investment dramatically.


Catalog printing is one of the best methods for marketing around. With the utilization of the modern trends in this promotional material businesses are getting better return on investment. Whatever promotional materials you look to print, one of the key considerations is the choice of the printing service provider. You should always opt for a renowned printing agency such as PrintPapa. PrintPapa has huge experience not only in printing catalogs but other promotional materials such as business cards, banners, posters, notepads, rack cards, calendars, etc.

Date: 1st July, 2011 | Under: Marketing | No Comments

How to Create Professional Booklets at Cheap Prices?

Booklet printing has become an integral part of the promotional campaigns of many companies – both small and big. They can offer a lot of benefits to the marketers and thus they are using these promotional materials extensively. But booklet printing can turn out to be a costly affair if the marketers are unaware of a few money and time saving techniques. Though you should never sacrifice professionalism of the booklet for the sake of low prices. Experienced marketers know many secret tips that assures that the booklet printing does not take up the entire marketing budget of a company. In order to make your booklet affective and attractive some tried and trusted methods should be adhered to. Below are some of the ways to achieve this purpose and save some money all at the same time.

 

  • Research from your printer: Hold prior discussions with the printing service provider and know about the standard sizes and weights of paper which are extensively used by them. Standard size and weight usually costs less. If you have taken up the services of an online printing agency then you can save money by printing only 32 pages for the standard booklet format (8-3/8”X10-7/8”) or 64 pages if you want the Digest format (5-3/8”X8-3/8”). If you require even lesser number of pages then print them in increments of 16. This will be the second most cost efficient tip.
  • Design the Booklet for the number of pages chosen: The layout with graphics and text should fit your budget and the marketing needs. Whether you need a 16 page booklet in standard or Digest format your design should be able to work within these number of pages.
  • Create an Attractive Cover: The cover for the booklet should be full color with glossy finish. Using the black and white or two color booklets makes it look cheap so opt for the colored variety. You may also use a high resolution photograph that will not cost more than some of the other full color graphics.
  • Create a thoughtful layout: You can achieve professional look with your booklet without hiring the services of a professional designer by following some simple steps. While designing the booklet do not use more than three or less font styles. Too many types of fonts look sloppy and distract the readers from the message. The design elements used in the booklet should be kept consistent while the layout may be tweaked slightly to avoid monotony. Most eye catching elements used in a booklet should be placed in the right hand corner as this is the location where the eye rests. High quality images and a standard glossy finish should be used in the booklet printing.

With the use of these design techniques you can attain a professional booklet design without costing anything extra. If you still feel you need to hire the services of designer, hire students who have proficiency in designing booklets. They will not only mete out professional designs but cost much less then the professional designers.

Another way to reduce the printing costs is to opt for a professional printing service provider having wide experience in dealing with various types of promotional materials. They will be able to provide cost effective alternatives for the booklet printing project. PrintPapa is one such professional printing agency having wide experience in printing various types of promotional materials such as rack cards, notepads, NCR Forms, brochures, calendars, etc.

Date: 27th June, 2011 | Under: Design Tips | No Comments

Deciding the Price to Make It Sell

Whether you are publishing a book or launching a consumer item, you have to compete for the consumers budget. This is the reason why extra stress should be laid on not only the quality, but also on the price of short run books. And to tell you frankly there is a lot of competition in the market. Solely in North America there are more than 150,000 titles published every year. If you want to make your book among the top sellers then the short run book might neither be too high priced nor too low for the specific market. If you price the book high it will not sell, as people will look for alternatives written on the same or similar subject matter which are cost effective buys for them. If the price is set too low, it gives the buyers a conception that the book is of inferior quality and lacks in relevant content.

So how to make a final decision regarding the pricing of book? To begin with you may visit a local bookstore and visit the area specified for your genre of book. Analyze the various aspects of the books and give extra stress on the pricing. Pick the most expensive books and least expensive books and some which are priced modestly. Find out what they have in common? There are other questions that need answers such as:

  • Do the books have hard or soft cover?
  • Do they have most photos and illustrations, most number of pages, best quality paper, attractive graphic designs, most professional editing?
  • Are these books written by expert or famous authors?
  • Do the least expensive books have opposite features to the most expensive ones?
  • What are the differences between the most priced books and modestly priced ones?


Choose some books that create maximum appeal to you. Go on and make a list of features that you want include in your book. If you know the specifications required in your book, then it will be easy to get printing quotes from the printing service providers. Printing is the biggest publishing expense when you look to have sizable number of copies.

Your pricing should depend on the particular market you intend to cater to. There is a upper limit of price that the people will pay for each genre of book, while there is also a lower price limit after which the people feel the book has no value. It is the customers that decide whether your book is priced right or wrong. So think hard before coming to a final decision regarding the pricing of a book.

Still having doubts about the correct price? You can consult with a reputed printing agency such as PrintPapa. PrintPapa have been printing high quality short run books for many years now and know publishing business inside out. They also specialize in printing various types of promotional materials such as brochures, business cards, booklets, notepads, presentation folders, etc.

Date: 24th June, 2011 | Under: Marketing | No Comments

How to Create Professional Brochure Designs?

Success of your marketing campaigns is often determined by the quality of promotional materials. Promotional materials possess huge potential. Some marketers would say using the promotional materials in a wrong way is worse then not using them at all! The planning, designing and output of promotional materials often decides how your business will grow. This is the reason companies whether small or big give a lot of stress on these promotional materials. One of the favorite types of promotional materials which the companies are using vastly is brochures. With the help of a well designed brochure you can tell many things about your business and products. The brochures provide enough space to the marketers to clear the doubts regarding the company and its products or services. When done properly brochures can prove to be the best promotional materials. While the experienced marketers find marketing using brochures very easy, but it can cause some serious headache for the newbies. There are many fatal errors that the novice business owners commit which affects the success of their promotional campaign adversely. So below are some tips that will help you to create a professional brochure design:

  • Research: Create a collection of brochures that are published in your locality and try to study each one of them. Categorize the ones that are most attractive and use the positive points in these brochures when designing your own brochure.
  • Audience: Decide on your target audience. Which class or age group of people you are looking to reach out to. Select a professional font which will appear good and can be read with ease. Do not use more than two font styles – one for the body, another for the headings will work fine. You can increase the font size according to the degree of importance. Also bar yourself from the use of underlines and strikethroughs as they make it hard to read through the lines.
  • Purpose Oriented: Decide on the main purpose of the promotional brochure. This will help you select the specific information and arranging it neatly. Arrange the information according to the degree of importance. Make a rough draft of all the elements and then move them according to the needs.
  • Empty Spaces: Use the empty spaces to create a relationship between the contents and the page. Some specific information may be brought into focus by adjusting the space around the text. If there is over use of empty spaces it will affect the over all tone of the page. A word may seem cluttered when there is extra space left without purpose.
  • Other Elements: Borders, bars and boxes are effective in diverting attention to the busy areas and when overdone it can make the brochure look cluttered and even confusing. Use of other alternatives for grouping and separating information is recommended.
  • Simplicity: Always strive to keep the brochure design simple. Use only a handful of features to get the message through. If you want to include graphic elements in your brochure make sure they help to direct the readers attention.


Another important consideration for the final outcome of the brochure printing project is the choice of the printing service provider. You should always opt for a printing agency having years of experience in printing various types of promotional materials such as PrintPapa. The company specializes in printing various types of printed materials such as business cards, booklets, calendars, rack cards, NCR Forms, etc.

Date: 22nd June, 2011 | Under: Marketing | No Comments

How to Edit and Proof Read the Content for Booklets?

Importance of promotional materials in the success of any business has risen starkly. This is the age of marketing and even if you sell the best products in the market at lowest prices you require the support of promotional materials to reach out to the prospective customers. When you consider the various options for promotional materials, booklets are one of the favorite options. With the help of the booklet printing business owners can provide significant amount of information to their prospective customers. Usually booklets span across 4-8 pages, thus there is no dearth of space in these promotional materials. Booklets are used not only to spread the news amongst the customers but also to create a favorable image about the company. It is quite evident then, that booklets should be professionally printed and a single mistake might affect the reputation of any company. Thus editing and proofreading the content for booklets is very important. As the data, images and information required for a booklet are large thus company owners often feel helpless. Below are some proofreading and editing tips which will be of help to you when looking to print booklets:

  • Proofreading: Before going to a reputed printing service provider, you should get the documents proofread thoroughly. But what exactly is proofreading? It is the task of checking the basic grammar, spell checking and punctuation. In the recent times there are many software available that have in-built proofreading tools. But companies have their own lingo, thus it is important for a human to go through the documents. Another problem with the spell checker is that it can not decipher between the correct usage of there and their.
  • Editing: In this task you have to check the citations, review all the technical information and rewrite the passages to improve its clarity and readability. Editing is crucial for the booklet printing project as it ensures that the technical specs and other product related information are correct and readily understood by the readers. It is more important for industries that follow a separate terminology.
  • Work Division: Divide the work equally between the marketing and advertising (whatever be the number of staff in these departments). You may also relieve people from the monotony of the task by switching roles amongst them. Make sure that someone has overseen all the aspects of the final booklet content. Clearly define a person among your staff who will be responsible for the final output of the booklets’ content.
  • Specialist Help: If you venture into the market there are many companies offering professional editing and proofreading services. The experts in such companies handle many tasks similar to your project. However, such services might not be of much use if your company or industry follows specific jargons. But it is very useful to include a third party, who will be able to provide a neutral assessment of the content.


Editing and proofreading are important as well as tiresome work that has to be done before sending it to a printing agency. After you have sent all the documents there is no turning back. You have to sit back and expect the best results. The best results with your booklet printing can only be obtained if you use the services of a renowned printing service provider such as PrintPapa. They not only print booklets but offer printing services for various other promotional materials such as Business Cards, Bookmarks, Brochures, Doorhangers, Flyers, Greeting Cards, Notepads, Posters, etc.

Date: 13th June, 2011 | Under: Tips & Tricks | No Comments

What are the Booklet Binding Methods?

If you are a business owner you must be using some promotional materials or the other to reach out to the thousands of prospective clients waiting out there. Booklets are one of the promotional materials that can fetch great results for your business expansion plans. These are printed materials having a cover and at least three pages inside. Booklets are usually published by the company owners if they have a lot of information to their prospective clients. In the earlier times such promotional materials were benchmarks of renowned educational institutions, who conveyed their list of courses through these elaborate promotional materials. But nowadays, business owners have found renewed interest in booklet printing. There are various considerations that a business owner has to make before publishing a promotional booklet. One such key consideration is regarding the choice of booklet binding methods. Most of reputed printing service providers will offer various binding methods. But it is crucial to know the advantages of each method before reaching a final decision. So below some of the leading booklet binding methods have been discussed:

  • Ring Binding: It is also known as notebook or spiral binder. It contains three rings binding the pages and a front cover. Advantage of this binding method is that the pages are removable that is important for booklets. Booklets like the manuals have to be updated from time to time and with the help of this binding you can easily remove and insert pages from the booklet. On the adverse, the ring binders are not durable and they do not carry a professional look.
  • Saddle-Stitched Binding: These are the best options for booklet binding as they are durable as well as cost low. In this process the pages are stapled along the crease of folds when the pages are still flat. This creates a strong bind when the pages are folded. Only disadvantage of saddle-stitch binder is that the pages are not completely flat.
  • Coil Binding: When you use coil binding for booklets, it will lay flat when the promotional material is opened. This is the reason this binding method is popular for textbooks. In this process a number of tiny holes are made and a coil wire is wound through the holes. This of course makes the booklet fragile as the pages are prone to be torn by repeatedly brushing against the coil ends. Coils also unwound on top or bottom of the pages.
  • Thermal Binding: It involves attaching the pages to the cover spine with the use of heated glue. Though it is used in some booklets, but such a method is popularly used for magazines, paperback books or phonebooks. Though it is durable but the costs are higher as there are many intricate steps involved in this booklet binding method.


So do not fall in the trap of some printing agencies who offer cheap binding. Reputed printing service providers such as PrintPapa will offer you high quality binding at reasonable costs. Thus they are definite choice if you are looking to print promotional materials. List of their printing services includes banners, calendars, NCR Forms, Bookmarks, Door Hangers, Envelopes, etc.

Date: 10th June, 2011 | Under: Marketing | No Comments

Tips to Choose the Right Paper for Catalog

Catalogs are versatile promotional materials that can be used for any industry. They can add significant numbers to companies’ customer base. Though there are many types of promotional materials used by the companies, but the catalogs have proven their worth for many reputed companies. One of the impressive things about promoting through catalogs is that you can target various types of niche audience. If are a business owner and looking to promote your products/services then catalog printing is a definite choice for you. But after deciding on printing catalogs there are various other decisions that will confront you. One such decision is regarding the type of paper you should use. The type of paper chosen will affect the overall success of the campaign. If the paper used in printing catalog is poor it will leave a bad impression in the minds of the readers or the prospective customers. While a good quality paper will make the readers read through the catalog and improve your chances of sale. Thus it is of utmost importance to choose the paper with care. Take a look through the following components before making a final choice.

  • Paper for catalog printing: There are different sizes and weights of paper available. The design of the catalog will be the determinant for the type of paper – whether you should use a 8.5X5.5 or 12X12 sized paper. You should also check for the weight of the paper. High quality papers can be 100lb coated, 80lb uncoated or 70lb coated. These are good options for your catalog printing, but choose the option that best suits your images. For example, a catalog for discount supplies does not require heavy paper weight, while the high ended product catalogs will require more expensive types of paper.
  • Finish that Fits the needs: White offset paper which is also known as uncoated paper is used for books, these are good options for printing basic price list sort of catalogs. While a coated paper, which adds attractiveness to the catalog is a good choice if your catalog has high resolution images. The coated varieties of paper have reflective qualities and a smooth texture which are perfect to print catalogs having colored photos.
  • Environment Friendly choice: Most of the reputed printing service providers offer the option of Green paper. If you are an eco-friendly person and concerned about the effect of your catalogs on the environment, then ask the printing agency how they can reduce the carbon footprint. Many of the printing companies are looking to use recycled paper scraps and the byproducts of catalog to promote green practices.
  • Ask for help: If you happen to take up the services of a renowned printing service provider such as PrintPapa, you may count on their experience and ask for guidance on the choice of paper. PrintPapa has many experts who will advice the best type of paper that will suit your requirements.

So get in touch with the PrintPapa professionals today, over the phone or through e-mails, if you have a catalog printing project in mind. PrintPapa not only deals with catalog printing, they also offer printing of other promotional materials such as Short Run Books, Booklets, Bookmarks, Calendars, Envelopes, etc.

Date: 8th June, 2011 | Under: Tips & Tricks | No Comments

A Guide to Catalog Printing from Businessman’s Point of View

In today’s age of cut-throat competition only business owners having well planned business promotion campaign can survive and flourish. There are various types of promotional materials used by the companies, one such is catalog. So do you use catalogs to promote your products or services? Do you have any plans to engage in catalog printing to boost your sales in the immediate future? If your answer is ‘no’ to these questions then you should read through this blog first and then make up your mind. Custom catalog printing is a part of the promotional campaigns for many reputed companies. They can bring in significant sales to your company. Catalogs are flexible and effective promotional materials that are perfect for various types of industries. They are sure to match your needs too. Below are two major types of catalogs. So look through and select the type of catalog that best suits your requirements:

  • Supplier’s Catalog: This is the first type of catalog. These are applicable for business that sell their products to shops, resellers or sell at wholesale prices. In these catalogs, the list of things you are selling, their respective prices and images of the mentioned products (if possible) should be provided. The Supplier’s Catalog should also contain details of the shipping for all the wholesale products ordered for. Some of the other information incorporated in these promotional materials include details for ordering, shipping schedules, descriptions for packing and other information that may be useful to the customers. When talking about the design of these catalogs, they should be utilitarian. As the Supplier’s Catalog is specially made to attract the resellers, thus it is important to display the prices, special deals and shipping details. To create an effective Supplier’s Catalog there is no need to hire the services of a graphic designer, you should ensure that the design is neat, clean, formal and comes straight to the point. Remember, what resellers look for is a good deal!
  • Retailer’s Catalog: This is common form of catalog. Well designed and printed catalog can sell a variety of products. Displaying images and product presentations are the most important aspects for this type of catalogs. The main intention of this type of catalog is to entice people into buying from the array of products you stocked in your inventory. Each of the products should contain well taken images, prices mentioned and easy payment options provided. It is not important to mention the shipping details unless it is a direct mail catalog. The front cover of the catalog should be dedicated to presentation of special deals and discounts. Designing for the retailer’s catalog should be done with intricacy. The target audience for such types of catalogs are potential as well as current customers. Such customers are very choosy and they will not pay heed to the promotional material unless they find the best prices and the best looking materials in your catalog. Thus, the retailer’s catalog should contain intricate layout and the best looking products. You may use some models to make the catalog impressive, if your industry demands so. The basic aim of the retailer’s catalog should be to show the best side of your products to the customers and ultimately make them buy your products.


Now that you know the benefits of these catalogs for the development of your business, get on with the catalog printing campaign. Your campaign will only succeed if you are able to pick the services of a renowned printing service provider such as PrintPapa. They have years of experience in printing various types of promotional materials such as booklets, bookmarks, posters, banners, rack cards, calendars, etc.

Date: 6th June, 2011 | Under: Marketing | No Comments

Tips To Choose Paper for Printing

With the passage of time the printers have been upgraded to print on various types of media or paper such as matte card stock, glossy photo paper, transparencies and colored paper. Latest versions of the printers are quite apt at delivering high quality prints on such varieties of papers, you have to mention the type or profile of paper you will be printing on though. By mentioning the profile of paper you will be telling the printer about the essentials such as the thickness of paper (this will help the printer to adjust its pattern), should the printer head be placed close or far from the surface of the paper (as ink spreads differently depending on the type of paper), what should be the speed of moving the paper through the printer (as ink dries at different speeds depending on the variety of paper), etc. Luckily most of printers available today are pre-programmed and they can handle the varieties of paper with ease. Yet there are some criteria that should be kept in mind while choosing the paper for printing project:

  • Consider the files that you will be printing. Types of projects should decide the choice of paper as only specific types of paper can give good output to a project. If you are looking to print a project that involves written documents or spreadsheets, then you may opt for the plain paper and save some money. But if you want to print a photo and display it on your wall then the cheap quality plain paper will not provide the required reproduction, in such cases you should choose the best quality photo paper. On the other hand if you want to print your business cards then you should look to go for a heavier paper which is known as cardstock or cover weight or pre-pressed cardstock. Such paper has an adhesive backing that can be peeled off.
  • In case you are using white paper, make sure the brightness rating for the paper is checked. This will give you an idea of how well the paper will reflect light. Higher rating means that text printed on the paper will look brighter. Inexpensive or plain paper has an average brightness rating of 80 and when graphics are printed on such a paper they look dull. When these same graphics are printed on a paper having a rating of 100 it looks vibrant.
  • The weight of paper should also be checked. The standard printing paper used is of 20-24 pounds per paper. Heavier weights will make the paper thicker and thus they will suit the requirements of certain projects. If the material you are printing will be handled a lot, then it is wise to opt for heavier paper. If the paper will be used just once or twice or will be inserted within a covering then the light weight paper is a good choice.
  • It is also important to consider the surface of the paper. While most of the projects involving printing of photos use glossy paper, some also use matte finish to provide extra touches. If you are looking to print fancy invitation cards then you may use vellum, other paper surfaces such as canvas and egg shell are also available for the customers.


With the help of the above given tips you will be able to make the best choices of printing paper. If you hire the services of a renowned printing service provider like PrintPapa then you will not have to worry about the quality of the paper. They have years of experience in dealing with printing projects of various sorts. They deal with the printing of various promotional materials such as short run books, banners, brochures, postcards, notepads, labels & stickers, etc.

Date: 1st June, 2011 | Under: Tips & Tricks | No Comments


 

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