Tag Archives: promotional posters

Where To Place A Poster?

Proper placement is the greatest compliment that a well designed poster needs to create an effective market campaign. Any poster or banner which doesn’t receive proper eyeballs is ineffective. A thorough market research needs to be carried out before placing any poster to create the maximum impact. The target audience and it’s habits and characteristics needs to be studied to target them effectively. Placing posters in public places serves the purpose of garnering maximum eyeballs for any product or service.

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  • Shopping Malls: They are one of the most effective places to display posters and brochures. As most malls get huge footfalls these days, your poster if placed at the right spot can attract huge crowds. Also the fact that malls are frequented by people of a wide age group they serve as an ideal place to target people on a large scale irrespective of their characteristics.
  • Movie Theaters: No movie can sell without good promotional posters. Thus not only do the movies need posters for promotion but movie theaters are a great platform for promotion. Posters and banners other than those related to movies can also be promoted in the theaters.

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  • High Traffic Areas: Large posters in high traffic areas are an ideal way for a marketing campaign.  Also bottlenecks on busy roads serve as an ideal place to display posters. Sidewalks and  thoroughfares are also ideal for promotion because the sheer number of people who pass through these busy roads.
  • Hotels and Restaurants: Although they may not attract huge crowds like the malls and roads they can be used to target niche audience. A poster placed at the entrance of a hotel or a restaurant can draw attention of a sizable percentage of the crowd entering it.
  • Educational Institutions: They serve an ideal place to target the youth with posters and newsletters. Also the fact that students are generally very curious, posters placed in educational institutes generally arouse high level of impact.

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  • Stadiums and Auditoriums: This can serve as another platform for mass promotions due to the large audience during sports and other events. Also the fact that these places do get the coverage from other forms of the media such as television maximizes impact for the posters.

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and printing high end posters.

How To Promote A Business With Posters

Posters have been one of the traditional and most effective ways to promoting a business. Promotional posters have the ability to personally engage the audience and convey a message in a remarkable way. They are also a very cost-effective method of promoting any business. There are two major elements in promoting a business through posters and these are poster designing which includes use of colors and placement.

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Designing: Your poster should have the ability to quickly and personally engage your audience. The message should attract the attention of the target audience. Your text size and font type  are of prime importance while designing a poster. This will determine whether your audience will be able to read your poster with ease. Avoid curvy fonts in the heading and the sub heading as they are usually difficult  to read. Make sure you have enough blank space within your posters to have a balance between text and graphics.

Remember the golden rule ‘less is more’ so don’t distract your audience with unnecessary design elements. Have a simple layout (maybe as simple as the newsletters) and avoid putting  too many pictures if only a few can attract eyeballs. Also organizing information into sections (just like the brochures) makes the poster look good. Colors used in the poster is also important as color tends to attract human eye. Use contrasting colors and make sure that they do not blend in with the poster’s surroundings. The color scheme of the poster should also be in tune with it’s theme.

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Placement: An aesthetically designed poster which is not visible is as good as being non-existent. Knowing ‘where to put what’ plays a very vital role in business promotion through posters. The most effective locations to put a poster is the entrance to public places such as shopping mall, bookstores, restaurants or movie theaters.  Also doing a prior market research on the footfalls in these places helps getting the maximum publicity out of putting the posters.

Another thing that should be kept in mind is that the posters should be placed just a shade above the eye line. This makes the posters visible from distance which draws attention and at the same time is comfortable for the readers nearby to read them. Avoid placing the posters in isolated corners in public places as these places do not see crowd in huge numbers. Also try putting up the posters in well lit areas to garner maximum impact.

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Different kind of posters may have different requirements in terms of designing and usage. PrintPapa is a printing service provider that has added value to it’s clientèle over the years designing effective posters.