Tag Archives: short run books

Tips To Scan Images For Your Self Published Book

When you are looking to publish a book there is need to provide relevant and high resolution images either for beautifying the self published book or for elucidating the writing. All parts of the book have to be effectively created to market the book effectively. This is the reason self publishing authors have to scan images and insert them in the desired pages of the book. With the use of the screen algorithms half tone images are produced for use in the printed materials. The images might be in black and white or color depending on the output quality of the printer. A binary process is followed in a printing agency and they use the ink toner. None of the renowned printing service providers use the “fire engine” red toner or ink. These printers use the proper density of magenta, yellow, cyan or black to produce “fire engine red”. When you scan an image from any of the sources (magazine, book or even newspaper) it will be scanned in dots producing moire patterns. With the use of the below given tips you will be able to scan the images properly and achieve the best results:

  • Best results can be attained if you are able to correct the moire during scanning of the image. Scanner can be considered to be a type of high resolution camera which will capture the dots as is present in the picture, if it isn’t programed otherwise. The modern scanners are also equipped with built in software that has the capability to reduce or eliminate the moire. If the moire is interfering with the subject of an image, you should eliminate the moire.
  • Many people think that scanned images can be modified effectively using the image editing software. Yes they can be modified but it will not yield good results and the colors might get mottled and sharpness of the image may be reduced. Such problems can be avoided by modifying the images when they are scanned.
  • After you have scanned the image open the file in a image editing program. Use the adjustment options available in the program and adjust the image until you attain the best results in the preview window. With the help of this option you can adjust the “speck” as well as even out the light and dark areas in the image.
  • You can get rid of the moire effect in the images by sacrificing just a fraction of sharpness. You can make the adjustment by increasing the mottle of colors slightly.
  • Now the scanned image is ready to be given some final touches before sending them to the printer.


High quality scanned images can enhance the beauty as well as relevancy of any book. Make sure you send all the images in the standard format followed by the printers. To get the best output with your images you will have to select the services of a renowned local printer such as PrintPapa. They not only specialize in the publication of Short Run books, but also deal with other promotional materials such as Calendars, Letterheads, Flyers, Brochures, Notepads, etc.

Deciding the Price to Make It Sell

Whether you are publishing a book or launching a consumer item, you have to compete for the consumers budget. This is the reason why extra stress should be laid on not only the quality, but also on the price of short run books. And to tell you frankly there is a lot of competition in the market. Solely in North America there are more than 150,000 titles published every year. If you want to make your book among the top sellers then the short run book might neither be too high priced nor too low for the specific market. If you price the book high it will not sell, as people will look for alternatives written on the same or similar subject matter which are cost effective buys for them. If the price is set too low, it gives the buyers a conception that the book is of inferior quality and lacks in relevant content.

So how to make a final decision regarding the pricing of book? To begin with you may visit a local bookstore and visit the area specified for your genre of book. Analyze the various aspects of the books and give extra stress on the pricing. Pick the most expensive books and least expensive books and some which are priced modestly. Find out what they have in common? There are other questions that need answers such as:

  • Do the books have hard or soft cover?
  • Do they have most photos and illustrations, most number of pages, best quality paper, attractive graphic designs, most professional editing?
  • Are these books written by expert or famous authors?
  • Do the least expensive books have opposite features to the most expensive ones?
  • What are the differences between the most priced books and modestly priced ones?


Choose some books that create maximum appeal to you. Go on and make a list of features that you want include in your book. If you know the specifications required in your book, then it will be easy to get printing quotes from the printing service providers. Printing is the biggest publishing expense when you look to have sizable number of copies.

Your pricing should depend on the particular market you intend to cater to. There is a upper limit of price that the people will pay for each genre of book, while there is also a lower price limit after which the people feel the book has no value. It is the customers that decide whether your book is priced right or wrong. So think hard before coming to a final decision regarding the pricing of a book.

Still having doubts about the correct price? You can consult with a reputed printing agency such as PrintPapa. PrintPapa have been printing high quality short run books for many years now and know publishing business inside out. They also specialize in printing various types of promotional materials such as brochures, business cards, booklets, notepads, presentation folders, etc.

Tips To Format Book For Self Publishing Author

There are many authors over the world who find it hard to decide on the right format for manuscripts to send to their respective publishers. When you are looking to be the boss of your own work by becoming a self publisher it is important to have an idea about the proper format for the publishers. Some of the printing service providers have guidelines which should be followed meticulously if you want the best output for your book. The printing agencies work in different ways and use different software, thus the format for the manuscripts should meet their needs. If the manuscripts are not sent to the publishers then your work gets delayed and the costs pile up. While some of the reputed printing service providers such as PrintPapa have clear instructions for short run books, some of the other new printing agencies might have incomplete or no guidelines at all. In such situations it is important to follow the tips mentioned below:

  • Format the document to Font Size 12 and font type Times New Roman or Courier. There should be one inch margins on either side of the document.
  • Mention your contact details in the top left corner of the front page. The details should include either your real name or pen name, address, phone number, website or e-mail address. In the top right corner of the document mention the title of the book and approximate word count for the book (should be rounded to the nearest thousand).
  • Now move the cursor to the middle of the first page and write the first chapter heading in the center. Pres “Enter” a couple of times and type in “by [Your Name Here]”. Mention either your original name or any pen name whichever you want to appear in the book. Select the text to double spaced lines and press Enter. Now you can begin typing the manuscript.
  • Each of the paragraphs should have an indent of one-half inch which is the default setting for word processors. While typing the text, the paragraphs should not be separated by space. You don’t have to worry about the lines which are a part of the paragraphs before or after them (these lines dangle at the top or bottom part of the page automatically).
  • Use the tools to insert automatic page numbering at the top left of every page. In Microsoft Word this can be done by going to the menu bar and selecting the option “Header” or in the latest Word versions “Page Number”.
  • When you are done, watch out for the command which will make the page number for the front page different. The page number for this page should be at the bottom and centered.
  • Start each chapter of your book in separate pages. The chapter name should be quarter of the way down in the page. Insert an extra space between the title of the chapter and its text.


Now you have formatted the perfect manuscript which will help the printing service provider offer quick turnaround. If you visit a printing service provider like PrintPapa who has experience in not only publishing books but also other promotional materials, then you are assured to get high quality prints in quick time. The company deals with various types of printing such as Brochures, Booklets, Rack cards, Presentation Folders, Greeting Cards, etc. So you can be sure to get the best quality and nothing else from PrintPapa!

Tips to Design An Attractive Calender

A calender is one of the best promotional tools for your business. It holds an advantage over brochures, newsletters, flyers and envelopes as all these things can land up in the trash. Calenders are a very useful things and most of your clients would use them in their offices and homes. Although there are no hard and fast rules for calender size, but 8.5×5.5 (when folded) and 8.5×11 (when hanged) calender and 8.5×11 (folded and 11×17 when hanged) calender are the most commonly used ones. There are a few things that you need to keep in mind to make your calendar attractive:

  • Focus On Design: Design a very simple yet attractive layout for your calender. Do not clutter it with too many pictures as they make calenders look very amateurish. You can use a desktop publishing tool like  MS Publisher or Corel Draw to prepare the layout. You can also download some good looking templates from the internet and work on them, this will save time.

  • Text Is Key: Do not compromise with the text size of the days and dates as they define the purpose of a calender. Many designers make this mistake and resulting in little use of the calendar. Having a 50:50 ratio between pictures and text is ideal while designing a calendar.
  • Make It Colorful: You need to grab the attention of your audience immediately so play with color. Theme the calendar on the color of your business (if you have any). Have a mix of bright and dark colors as the contrast attracts eyeballs. However, overuse of colors should avoided as it might spoil your brand name.
  • Use Pictures: Try using pictures related to your business in your calendar as it will promote your business. However if you do not have attractive images to promote your business you can purchase some from a good photographer or download from the internet. Try giving a brief description of these images as they tend to make your calender look good.

  • Print High Quality: A well designed calender should be complemented by high quality printing. All your hard work is spoilt if the printing is not up to the mark. Make sure you get your calendar printed from an experienced printer on high quality paper over state-of-the-art equipment.

Hiring the services of a professional printer like Print Papa ensures high quality printing of your calendar. The company over the years has built it’s expertise in print promotions and satisfied it’s clients to the maximum. The company undertakes all types of domestic and corporate printings from letterheads, business cards to short run books and greeting cards.

Marketing your Book to Make Money

Most of the authors who write book have a commercial interest in it. You would always want your book to sell more which brings you money and fame at the same time. If you are not a well known name it isn’t very easy for you to market your book as the market is flooded with authors writing on all possible genres. However acting a little smartly may go a long way in book marketing.

Knowing your target audience is very important for a book promotion. Once you know who your target audience is running a few promotional campaigns among that group is a good option. Such a campaign will hit where it matters the most. Even if such a promotional campaign doesn’t add to sale of the books, it will surely make you more famous as an author among a niche crowd.

Internet is one of the most powerful ways to promote your book and make money. There are thousands of sites which give you a platform to market your book online. The best part about online book marketing is the vast audience it addresses to. Also the fact that online marketing is not bound by geographical boundaries makes it possible for you to market your book to the global audience. The biggest of all pluses that Internet provides is the fact that its promotion comes cost free.

If you are a first time author you might not have the money to spend on a promotional campaign so spreading the news with the word of mouth is the best option. Marketing your book this way might be a time consuming process but it is the most comprehensive as it is usually your readers who promote your book. The authenticity in this kind of marketing is higher than any other.

Timing it to perfection is a very important while marketing your book. Many a times people miss vital opportunities to market a book. Carnivals, festivals and other social gatherings can be good time to promote your books to a larger audience. Marketing your book is all in your own hands so it is only you who can market your book to make money.

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and printing books, posters, booklets and brochures.  We undertake all kinds of custom and corporate printing jobs.

PrintPapa Introduces Soft Cover Perfect Binded Books

NEWS – 3/5/2101

PrintPapa.com introduces Short Run – Soft Cover Perfect Binded Books.

We offer 3 sizes to choose from

You can order as low as 5 to 250 Books. See the screenshot below of the Instant Calculator which will give you the price right away.

perfect_binded_calc

So if you know someone who is writing a book and needs only few copies, forward him or her this blog.