Monthly Archives: September 2011

Can Simplicity Win?

Posted In: Tips & Tricks  |  September 30, 2011

  Today Google is known for many things, including its innovations and search engine domination. But with the passage of time, it is easy to forget an important lesson Google provided that we can all learn from and apply to our own businesses. Not long ago, Yahoo! and AOL dominated the Internet like Google does […]

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Boost Sales with FAQs

Posted In: Marketing  |  September 27, 2011

Many people enjoy shopping online for one main reason: convenience. A frequently asked questions (FAQ) section on your website will save your customers time by providing them with quick answers and relevant advice. At the same time, it will also save you time by eliminating repetitive questions. A well-produced FAQ will reinforce buying decisions and […]

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Become a Resource for Your Customers

Posted In: Tips & Tricks  |  September 23, 2011

The average prospect is bombarded by so many salesmen eager for their business that they can be selective over the solution provider they choose. While quality and price will always remain important factors, the level of expertise and guidance provided is often just as important. Here are a few ways you can become a resource […]

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What does a $300 million cable have to do with your bottom line?

Posted In: Marketing  |  September 20, 2011

We’ve all heard the adage that time is money. Well, in the financial markets of New York and London, they measure that time in milliseconds and the money in hundreds of millions of dollars. More precisely, a new transatlantic cable, currently in development, will save traders about 6 milliseconds per transmission. The project’s cost: $300 […]

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Why You Must Diversify Your Marketing

Posted In: Marketing  |  September 16, 2011

If you ever listen to financial experts, you will inevitably come across an often repeated phrase: “Diversify your financial portfolio.” Why do financial planners preach this ad nauseam? History has taught them that, if you put all of your eggs in one basket, you increase your risk of losing your portfolio. The greater the concentration […]

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