Monthly Archives: January 2017

Attending Trade Shows Without a Booth

Posted In: Fun Stuff, Marketing, Print News  |  January 5, 2017

Attending trade shows to promote your business can be an expensive venture. Most marketing departments will tell you that you need a full booth with giveaway items and raffles to make your investment worth the buy in – but that’s not always the case. In fact, having the freedom to roam to the floor rather […]

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(Why & How) the print industry needs to educate buyers

Posted In: Fun Stuff, Print News  |  January 4, 2017

We all know the benefits of educating our staff. The better they can be equipped to do their jobs, the more effectively they will work. So why does this principle not apply to buyers? If our customers have the right skills, it benefits both their company and the printer. The customer will get more out […]

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