3 Essential Direct Mail Marketing CTA Tips You Need to Know

By: Steve Morgan  |  Posted In: Direct Mail Marketing  |  February 4, 2021

When it comes to making an impact among the local customers, there is hardly any alternative to EDDM available. Every door direct mail marketing has become an unbeatable trend in recent years in the USA, garnering amazing results for small local businesses, increasing profile and ROI substantially.

So, if you are opting for EDDM, then you are on the right path. Now, when it comes to hiring an agency for full-service EDDM, come to PrintPapa. We have been excelling in offering direct mail marketing for years. And if you are opting for this service, then you need to look at the following points to know how you can add the right CTA to your direct mail printing.

Be Precise and Specific

You have a goal to achieve. You need to get the audience to perform a certain task. For that, be precise and specific. No need to be vague or too polite. Ask what you want. For example, if you are sending out direct mail folded postcards for an NGO, add CTA like “join us for our ‘child welfare mission and donate. Get Tax deduction on your donation.” Or if you are opting for print only EDDM and distributing at a popular spot for an event, then add direct CTA like “join us at 6, bring this leaflet and get access to the special lounge.”

Add Value

Any business relies on give and take policy. Hence, if you are asking your customers to perform a certain task, then you need to offer them something in return or at least the promise. Hence, in the CTA, add the answer to their questions, “what is in for me?” Your CTA might be like, “call us today for a painless dental implant procedure” or “drop by to explore our collection of the newly launched clothing line.” This way, your direct mail brochure can be more effective.

Create Urgency

You can create urgency right away with the EDDM product. Direct mail marketing will get you the result when your target audience knows that they need to perform now. For example, if you say, “Order now as our stocks are running out,” or “rush now, 24 hours left for the offer” the audience will get the urgency and act. Add these CTAs in your direct mail postcards now for effective results.So, now as you know about these ideas, use them effectively for your business. And for full-service EDDM, visit us at www.printpapa.com. We are a BBB accredited company offering fast turnaround and bulk delivery.