No matter whether you are promoting an event or a business, sign printing plays an important role. It delivers your message effectively. Signs are incredible tools of communication, and their design plays a crucial role.
In this guide, we will take a comprehensive look at sign printing for businesses.
What is Custom Sign Printing?
A sign is a tool used for marketing, advertising, and informational purposes. They display the brand logo, company name, promotional message, and other information. When it comes to marketing, they are primarily used for increasing brand visibility and guiding audiences.
However, custom sign printing is a lot more than just printed promotional pieces. They are storytellers.
Different Purposes of Signs
Let’s take the various roles and purposes of different types of signs.
- Billboards
- Banners
- Yard Signs
- Backlit Signs
- Vehicle Signs
- A-Frame Signs
- Window Signs
The pinnacle of signs is billboards. They are created for mass communication. Usually, billboards are found along highways and in town. It is meant to grab the attention of a wider audience base. Their large size makes them ideal for promoting major events or introducing new products.
Versatile and portable banners are used for events or temporary events. Whether it is promoting a local fair or announcing a sale, banners are an affordable solution for conveying a clear message.
Yard signs are an affordable and simple way to make a considerable impact. They are best for promoting businesses, grand openings, open houses, and anniversary sales. Yard signs can also be used for political campaigns.
A backlit sign can be highly beneficial for your business, whether it operates at night or not. With these signs, you can easily get noticed and create a lasting impression. Backlit signs send out a clear message about the brand.
Your truck, van, or car can work for your marketing campaign. Customized vehicle signs are a great way to build more visibility and awareness for your brand with minimal effort. You can also choose magnetic signs for vehicles to display your contact information.
You will come across an A frame sign outside cafes or bars. They are used for targeting pedestrians. Often, they are used to display daily promotions and special offers. Also, A-frame signs are common for road signs that announce things or divert foot traffic.
If your store has a window, use window signs. They are a great way to inform your customers about your latest specials, hours, sales messages, and more. Also, you can use window signs to display your logo and create brand awareness.
What are the Basics of an Effective Sign Design?
Here are the basics of sign design-
- Legibility The primary purpose of the sign is communication. Hence, if your audience is unable to understand or read the sign, it becomes useless. Choose font type and size that are uncomplicated and clear from a distance. It means you have to avoid decorative fonts. Ensure there is a good contrast between the background and the text.
- Keep It Concise In this fast-paced world, people hardly have the time to read lengthy texts. You only have a few seconds to get your message across. Brevity and clarity are the key. Make sure you are communicating the message well. Remember, it isn’t about how much information you are conveying but how effectively you are conveying it.
- Check Visibility The reason you are putting up a die cut sign is for your customers to see it. Thus, visibility is a factor you must consider. Consider the size, placement, and orientation of the sign. Make sure it can be seen throughout the day.
- Maintain Consistency Whenever you create a rigid sign, ensure they are in harmony with the brand. Consistent use of fonts, colors, and images across different signs will help reinforce brand identity.