The trade show is a crucial part of a brand’s marketing strategy. These are big events bringing industries together and showcasing what your company has to offer and a lot more. Trade show tents and displays are more than just showing up. You do not want to be a part of the same old boring, stale, corporate booth displays and have that target customers pass you by.

Reasons to Exhibit at Trade Shows

There are many reasons to exhibit at trade shows. When you have a trade show booth with incredible trade show displays, you can enjoy many benefits. Marketing teams plan and budget for such events every year with an average of 31.6% of the marketing budget dedicated to exhibiting and events. While the ROI of a trade show can be hard to calculate, the statistics display that the potential is promising.

Here are the benefits of custom trade show displays-

• Generate Leads- By being a part of a trade show, you can generate leads. According to statistics, 4 out of 5 attendees a potential customers. They might not be ready to from you at the moment but by getting their contact details, you can transform that not right now to sale later on.
• Competitor Research- Many companies attend trade shows because their competitors are going to be there. It’s a chance to get your brand in front of the same people and get a glimpse into the strategy of your competitor.
• Showcase Services and Products- Your exhibit will put the products and services from the target customers and those that fit the ideal customer profiles.
• Networking Opportunities- Trade events are quite industry-specific. When you attend such events, it serves as a great opportunity to network with other players in the industry.

The Essentials of Trade Show Displays

Trade shows can have a great impact when it comes to generating new business and getting you in from the appropriate audience. However, without attractive pop up trade show displays, all that target customers might only pass you by. It is important that you include some trade show products in the trade show booth so that you do not blend into the scenery.

You have to consider branding as it is an essential part of the trade show banner stand, step and repeat backdrop, and other trade show displays. Branding has to extend to whatever style you have to offer. This way they are taking a tad about your brand with them when they leave the event tent.

Things to Include in Your Trade Show Displays

• Trade Show Banner- These are great since they are portable and an easy way to grab attention and put the brand on top of the attendees’minds.
• Trade Show Table Covers- Often, this is the first thing you notice in a trade show. Even if the booth is small, the trade show table covers will help brand the booth and grab the attention of people passing by.

Trade Show Signs- Trade show signs are essential when it comes to trade show displays. These can be flyers that you hand out or dimensional signs that draw attention to your trade show booth and put the graphics on display.