Advertising Restaurants Through Postcards

By: Shawn Nag  |  Posted In: Marketing  |  June 4, 2010

The food industry has become more competitive than it ever was. There are new restaurants opening everyday. But you can create a large customer base with the proper use of the promotional materials. There are various types of promotional materials available with the printing agencies today but there are some special promotional materials that will suit your niche business. In case of the restaurant industry postcards is the happening medium of advertising in today’s date. Before going into the deeper aspects of postcard marketing let us first take a look at why you should opt for such a promotional campaign?

Why do Restaurateurs Send Marketing Postcards?

When you are opening a new restaurant you can send invitations to your guests and make them aware of your opening date with the help of the marketing postcards. You can tell people that there is grand new dinning place where they can enjoy delicious dishes with their families and that too at a very reasonable price. The postcards can also be used as coupons for free entry, discounts or eat all you can.

You can also announce special events that you have planned at your restaurant with the help of the postcards. You are offering some special seasonal bonanza then you can tell it to people. For example you have hired singers to your restaurant and this can be informed to the masses with the help of this promotional material.

Some people simply can’t resist when they see delicious food. For them you can send postcards having the pictures of delicious dishes prepared in your kitchen. The pictures will also give an idea to the customers about the servings available at your restaurant.

There are various questions that rise in the minds of the customers such as do you offer home delivery of the ordered food? Do you have catering facility for special events? Do you take orders over the phone? You can make a list of these questions and answer them in your postcard. Include your phone number, website address and menu in the postcard for ready reference of the customers.

Some Tips for Owners

It is important to know your strengths first. Everyone will want to know what they can get in your restaurant which they will not get elsewhere. So if there is a special dish in the menu highlight it. Always create a list of the best things that your restaurant can provide.

Use high quality photos of your restaurant. There should be no dull element in the photos. They are meant to basically lure the people to the restaurant so select only the best pictures and dishes for your marketing material.

The budget for a postcard marketing campaign is a lot less when compared to the other forms of promotional materials such as banners, calendars, bookmarks, etc. But with good designing and thought this can boost your restaurant business significantly. But if you are looking to get good quality prints then it is necessary to take services from a renowned printing service provider such as Print Papa. This company not only prints postcards they also offer printing services for rack cards, books, notepadsbrochures, flyers, envelopes, etc.