If sales of your products and services have been diving off a cliff or are just plain flat, there are other paths to improvement besides simply reducing prices. To find the clues that lead to those answers, you will need to do a little detective work. Good detectives don’t typically rely on just luck […]

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  So what in the world could a pitchman for sub sandwiches be able to teach you about marketing? As it turns out, quite a bit! Jared’s story about how he lost weight while eating Subway sandwiches has some important marketing lessons that should not go unnoticed. With a little thought and analysis, you can […]

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The word branding began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. Unless you are selling cattle, the branding we are referring to here is a little different. Wikipedia defines it this way: A brand can take many forms, including a name, sign, symbol, color […]

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Think about the last time you called a business and were put on hold. Dead air can make a 30-second wait feel like forever. The majority of callers will hang up if they feel like they’ve been on hold too long, and many of them will never call back. On-hold messaging is a great way […]

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A tagline is a short, descriptive phrase used alongside a company logo to drive home the message and promise of a brand. If your tagline is getting long in the tooth or does not resonate any longer, it may be time to take a look at upgrading it. Even big brands like Coca-Cola change their […]

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