Author Archives: shawn

Free Shipping: A Powerful Marketing Tactic

Posted In: Marketing  |  October 4, 2011

The online commerce world is constantly changing, yet one thing remains the same: the dramatic impact “free shipping” has on sales. “Free shipping” is the top offer customers look for and will respond to in e-mail messages. In addition, many customers abandon their shopping carts because of high shipping charges and select retailers who offer […]

Read More

Can Simplicity Win?

Posted In: Tips & Tricks  |  September 30, 2011

  Today Google is known for many things, including its innovations and search engine domination. But with the passage of time, it is easy to forget an important lesson Google provided that we can all learn from and apply to our own businesses. Not long ago, Yahoo! and AOL dominated the Internet like Google does […]

Read More

Boost Sales with FAQs

Posted In: Marketing  |  September 27, 2011

Many people enjoy shopping online for one main reason: convenience. A frequently asked questions (FAQ) section on your website will save your customers time by providing them with quick answers and relevant advice. At the same time, it will also save you time by eliminating repetitive questions. A well-produced FAQ will reinforce buying decisions and […]

Read More

Become a Resource for Your Customers

Posted In: Tips & Tricks  |  September 23, 2011

The average prospect is bombarded by so many salesmen eager for their business that they can be selective over the solution provider they choose. While quality and price will always remain important factors, the level of expertise and guidance provided is often just as important. Here are a few ways you can become a resource […]

Read More

What does a $300 million cable have to do with your bottom line?

Posted In: Marketing  |  September 20, 2011

We’ve all heard the adage that time is money. Well, in the financial markets of New York and London, they measure that time in milliseconds and the money in hundreds of millions of dollars. More precisely, a new transatlantic cable, currently in development, will save traders about 6 milliseconds per transmission. The project’s cost: $300 […]

Read More