Simply put, marketing performance measurement and management, or MPM, is a means of monitoring and adjusting marketing campaigns on the fly. Any good marketing campaign
Nobody likes being told what to do. It rarely matters who is doing the telling, you just feel that tension rise in your neck and
One of the primary objectives of any marketing campaign you run has nothing to do with selling your product or service. While these will always
According to a recent survey conducted by Gleanster Research, managing the overall content creation process was the single biggest challenge that most medium- and large-sized
A few months ago, Mark Zuckerberg treated his staff to a movie night. The film…Pixar’s Inside Out. The Facebook staff watched in confused amazement wondering
