Learning to Dream Again
June 16, 2015
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The next time you find yourself in the company of preschool-age children, ask them what they want to be when they grow up. Children are
Author: Shawn Nag
Hopping Aboard the Bandwagon
June 9, 2015
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The bandwagon effect is nothing new. Scientists have been amazed for decades by the propensity for people to follow the lead of others. It seems
Ever Wondered Just How Effective a Call to Action Really Is?
June 5, 2015
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While it’s true the larger goal of your marketing efforts involves spreading the word about the products or services you sell, this isn’t the only
Predictive Analytics: One of the Keys to Direct Mail Marketing Success in 2015 and Beyond
June 2, 2015
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Direct mail marketing is still one of the best and most efficient ways to connect to your target audience, even in this social-media-centric world. But
Lessons from Vacation Planning
May 31, 2015
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It was almost the end of senior year at the university. Four close friends — Sarah, Maria, Andrea, and Kaitlin — were preparing to celebrate