Bookmark Printing: An Effective Marketing Tool

By: Shawn Nag  |  Posted In: Marketing  |  January 8, 2010

Bookmarks are the quite essential things that no bookworm can do without. They are used as papers that remember the page you last read these are used by most professionals. Most of the big guns of the corporate houses like to read either some stuff related to their niche or other books of interest so if you can get an effectively designed bookmark into their hands then you will certainly get noticed. Bookmarks are pieces of paper or cards that are most often used in rectangular shape. Bookmarks can be of different colors and designs. They should carry the essential marketing messages in a nutshell.


Bookmarks are used by people of all age groups, from college and school students to the elderly people, from casual readers to library goers. And all these people would just love to have a good looking bookmark when they end their day’s reading. This is the reason why more and more businesses want to provide their prospective clients with a neat piece of bookmark. But all said and done, bookmarks can also be used to get business.

One way to attract prospective clients is to use high quality designs while printing a bookmark. The designs should give a soothing feel to the recipients. If the designs of the bookmarks go well with the recipients then your brand image and business identity of your organization will not be forgotten. As in designing for any promotional item, while designing a bookmark too factors such as design, color, size and concept should be kept in mind.


But if getting a lot of business is what you want then the services of a printer should be taken. You can go for full color bookmarks when the printing service provider is an efficient one. There are many technologies that can be used to create a good promotional bookmark. Full color CMYK printing process is one of the technolo0gies that is used to get stunning color resolutions.


As the bookmarks come into contact with the users regularly, customized bookmarks can be great to give your business a boost!