Reaching out to the target local audience is not an easy option. But this can be less difficult with every door direct mail or EDDM. This USPS service is meant to streamline and simplify the process of direct mail marketing. Be it a local small business or a franchise, EDDM folded postcards would be its ideal solution. The postcards offer an effective and cheap path to display your products/services/events.
Every Door Direct Mail (EDDM)
Every door direct mail helps companies send their marketing materials to the households within a specific geographic area, directly. It doesn’t need you to buy any expensive mailing list. It also doesn’t require you to purchase costly permits. All you need to target your postal routes and connect with the prospective consumers in that specific zip code or city.
This service is the right solution for real estate brokers, small restaurants, local retailers, local gyms and other small local providers that want to enhance brand awareness by enticing new customers.
Reasons to choose EDDM folded postcards
Standard postcards are often considered a good marketing method. But they lack space. With EDDM folded postcards, you’ll get more space where you can incorporate more visuals, content and special offers like menus, reviews, event details and product manuals. With them, you can expect a compact yet mailable format. It adds reader engagement. The engagement is even more when combined with interesting graphics and good calls to action.
Options of EDDM postcard printing
One of the most important benefits of EDDM marketing is pocket-friendliness. With affordable EDDM postcards printing, companies are able to generate superior-quality endorsement materials without burning a hole in their pocket. Contemporary printing services provide reasonable rates, quick turnaround and customized templates to help businesses stand out.
Usually, printing houses offer various finishes, sizes as well as folding options to satisfy your requirements. No matter whether you want to endorse a grand opening or send seasonal gifts, there will surely be an EDDM postcard design to fit your budget and campaign.
Designing effective EDDM postcards needs clarity, clear visuals and strong calls to action. Keep the content easy, humble and comprehensible. It should be focused on local significance. Tell people about the things that set you apart and why your company matters to residents. Don’t forget to use good and high-quality snaps, keep the lettering decipherable and use brand-consistent colors. Make sure you follow USPS guidelines regarding layout and size that include space for indicia and contact information. You must include time-bound offers to create a sense of urgency. Don’t ever forget to proofread your design before you hand it over for printing. Finally, all you want to grab the attention of the consumers and compel recipients of your postcards to act – be it a store visit, giving you a call or scanning a QR code.
