Category: Marketing

“Marketing automation” is more than just a buzzword – it is a very real practice that is empowering marketers around the world to accomplish more

Simply put, marketing performance measurement and management, or MPM, is a means of monitoring and adjusting marketing campaigns on the fly. Any good marketing campaign

One of the primary objectives of any marketing campaign you run has nothing to do with selling your product or service. While these will always

According to a recent survey conducted by Gleanster Research, managing the overall content creation process was the single biggest challenge that most medium- and large-sized

A few months ago, Mark Zuckerberg treated his staff to a movie night. The film…Pixar’s Inside Out. The Facebook staff watched in confused amazement wondering